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How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are half a dozen or so things about marketing that startup founders need to think about and get right in order to turn their dream, their idea, their passion into an ongoing, profitable business. WorkOutLoud (software for building customer communities).

Startups 239
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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. And it all starts with powerful product messaging that makes your startup stand out.

Startups 161
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The 50 Best Startup Tools For 2021

Marketing Insider Group

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. In this post, we’re listing the 50 best startup tools and resources you should consider using in 2021. Kissmetrics .

Startups 363
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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. From onboarding new hires to focusing on your customers’ needs, you have a lot to cover. When startups hire new employees, they sometimes just throw their staff to the wolves. Image credit: Slidebean on Unsplash.

Startups 252
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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Hit your number with 100 Pipeline Plays. Close more deals with these winning plays!

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. So why is marketing it so hard?

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Topics covered in SaaS content are often technical. Create connection with authenticity.

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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? We’ve created this interactive playbook to help you use your data to provide actionable insights that will lead to better business decisions and customer outcomes. An interactive guide filled with the tools to turn your data into a competitive advantage.