6 Ways Using Innovative Technologies can Drive Growth


Do not make customers feel that you just want their money. A personalized experience will make the customers feel that they are valuable. Technology can be used to empower staff, improve customer engagement, leverage customer data, and recognize high-value customers, among others.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move


There’s a difference between “making a video” and “using video” to advance your conversation with customers. Record Skype conversations with customers. In fact, one could argue that turning your phone sideways detracts from the customer experience.

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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Previous article: Connected Consumption is the new Customer Experience (CX).

Should businesses use LinkedIn groups or Slack for prospecting? Part 1


Slack is a hybrid of instant messaging, social media, and Skype. If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be.

Brands That Use AI To Enhance Marketing


The customer experience (CX) technology toolbox has evolved quite dramatically over the past decade. Marketers in particular have expanded the technology capabilities they use to manage customer journeys across all channels (e.g.

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Brands That Use AI To Enhance Marketing


The customer experience (CX) technology toolbox has evolved quite dramatically over the past decade. Marketers in particular have expanded the technology capabilities they use to manage customer journeys across all channels (e.g.

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Cool & Useful Sites for the Holidays

Paul Gillin

Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not.

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5 B2B Content Strategies that Make the Customer the Star of the Story

Content Standard

Every company has a story, and its customers inevitably play a large part—but that particular brand-consumer dynamic doesn’t always take the same shape. Skype. Skype has been a long-time devotee to building a brand story through client success.

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Five Situations Where Marketers Should NOT Use Automation


When you have not considered your customer’s needs, automation may be a disaster. The biggest motivation for why or what to automate depends on who your ideal customer is. Please send us your details, so that a customer service representative can sort it out.”

The 4 Basic Truths of Good Sales Enablement Content


But there’s a point in the customer journey when avoiding your product starts to sound awkward, misleading, or even dishonest. For instance, Hubspot launched Hubspot Academy , which provides instruction on inbound marketing for customers. “What exactly are you doing here?”

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5 Surprising Studies on What People Consider "Good" Customer Service


In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume. 4) Want loyal customers?

My Video Interview About B2B Social Media on EWeek Biz Advisor Blog

Paul Gillin

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have. B2B Social Media social networks video small business SMB

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Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)


If your brand wrote a letter to its customers congratulating them for a life event, would it sound like a friend, an older relative, a teacher, or an inspirational guru? This cloud-based customer service provider knows : A brand’s values aren’t controlled by the marketers and creatives.

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Is Social Media the New Cold Call?

Sales Intelligence View

Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts.

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.

How to Become a Household Name


Could you integrate with larger companies, social media platforms, or APIs to make customers’ lives easier? 4) Skype. What it Replaced: Video calling and chatting app Skype replaced the term "video chat.". Used in a Sentence: “Skype me when you’re in Europe.”.

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Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?


How seriously then do we attempt to fathom the deepest, hidden, invisible actions and behaviours of our customers? Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on.

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

Learn about the best social media platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your e-commerce site. Skype (300M). This past week, members of our team participated in U.S.

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. Meet The Customer Where They Hang Out. Connect with these potential customers on the platform where they are most active in order to grow a relationship. This means that any contact with a buyer, whether through customer service or sales, needs to serve that buyer where they want, with what they want.

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What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers


LinkedIn ads could also expand to the rest Microsoft’s suite, including Office 365, Skype, and web properties like MSN. Our CRM’s have valuable prospect and customer information.

Six Ways to Connect with Hard-to-Reach Business Buyers


Then technologies like Skype, lower-cost video conferencing, and web conferencing tools seemed to make live meetings needless.

How Technology Makes Entrepreneurship Easier Than Ever Before


By providing customers with a unique opportunity to choose their preferred payment option, you will boost their satisfaction and inspire them to both to buy from you and come back. Real-time messaging apps like Skype or Slack are also enabling a simpler workflow.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery.

How Technology Improves Workplace Productivity


Can existing technology meet the company’s needs, or will you have to invest in new technology or even develop custom apps? It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment.

10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015


Customers will not need a field salesperson to come on-site for a long lunch followed by a golf game. Mainly because the customer won’t need to engage early in the sales cycle: 57% of the buying process is completed before connecting with a salesperson. Right now, Skype, web conferencing, and video are quickly catching on over face-to-face visits and traditional meetings. Your most important customers (you know—the named accounts that the field usually manages?)

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How Blending Can Boost Your Business

Modern B2B Marketing

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . What potential do you see in creating a blended product or experience for your customers?

The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Customers: Do your customers log into a customer portal on your site? Clicks on mobile apps or desktop softwares: Programs such as Skype or news apps often do not pass referring information and, thus, result in direct traffic. Originally written on June 10, 2016.

What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

QQ is an instant messaging service, similar to Line, Skype, or Facebook messenger. For B2B marketers, one of the great values of QQ is as a customer service tool. A company QQ account enriches customer experience by making it easy for clients and customers to reach you.

37 of the Best Prospecting Tools for 2018


But, like the hunters of old, you’re going to need the right tools to bring in the right customer. With their premium version, you can access Doodle’s other features such as adding in your own branding, automated reminders and messages, and the ability to create your own customized polls.

Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Modern B2B Marketing

According to Jim, without measures on engagement and customer loyalty, businesses will not be sustainable. Companies will aspire to have a much bigger impact on their customers, consumers, and the world. How does it differ from traditional ways of relating to customers?

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This is great for B2B marketers because you’re able to showcase your products, office space, or other areas of your business in a completely immersive way, making it possible for your customers to picture themselves in that scenario.

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PowerViews with Bob Perkins: Inside Sales is Here to Stay


Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Customer Demands Blur the Line Between Inside Sales and Field Sales. Skype chats and instant messaging.

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CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To

Modern Marketing

Slack, Hangouts and Skype offer compelling alternatives to traditional email and in-person meetings. Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

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Publish to CyberSecurity Journal to Reach the C-Suite and IT Executives


Interviews are conducted in-person at trade shows or remotely through Skype. CyberSecurity Journal produces custom written articles on cyber security for your review. The Cybersecurity Journal reaches the C-level executives and IT decision makers that are great potential customers.

5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

At NewsCred, our 500+ custom-content writers are established influencers in their fields, many working for decades in a particular industry before they began writing about it. Questions like: How can I best reach you (email, text, messenger, Skype, etc.)?