Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

There’s a difference between “making a video” and “using video” to advance your conversation with customers. Record Skype conversations with customers. In fact, one could argue that turning your phone sideways detracts from the customer experience.

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6 Ways Using Innovative Technologies can Drive Growth

Biznology

Do not make customers feel that you just want their money. A personalized experience will make the customers feel that they are valuable. Technology can be used to empower staff, improve customer engagement, leverage customer data, and recognize high-value customers, among others.

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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

In frequency of use order, the largest chat apps vendors are Skype for Business (50%), Slack (14%), Google Hangouts (11%), Microsoft Teams (7%), Atlassian HipChat (2%) and Workplace by Facebook (2%). Previous article: Connected Consumption is the new Customer Experience (CX).

Should businesses use LinkedIn groups or Slack for prospecting? Part 1

Biznology

Slack is a hybrid of instant messaging, social media, and Skype. If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be.

Should You Offer a Freemium Level for Your SaaS Platform?

Single Grain

If your customers want access to the full offering, they have to pay. Skype follows this model. Their main product (video chat) is free, but they also offer complementary products, like international calling and Skype for Business.

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Grow Your Business | 4 Ways To Tap Into The Customer Power

Marketo

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. Let’s take a look at four ways you can tap into the power of your customer base and grow your business.

Brands That Use AI To Enhance Marketing

Aberdeen

The customer experience (CX) technology toolbox has evolved quite dramatically over the past decade. Marketers in particular have expanded the technology capabilities they use to manage customer journeys across all channels (e.g.

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Brands That Use AI To Enhance Marketing

Aberdeen

The customer experience (CX) technology toolbox has evolved quite dramatically over the past decade. Marketers in particular have expanded the technology capabilities they use to manage customer journeys across all channels (e.g.

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Grow Your Business | 4 Ways To Tap Into The Customer Power

Marketo

Is your business proactive in following up with existing or former customers? Existing customers could be your gateway to significant business growth. Rather than focusing on simply selling to them, smart business owners are working to position existing customers as advocates, champions of your brand willing to share and recommend their thoughts and feelings about your products or services. . Webinars are also another effective channel for co-speaking with your customers.

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Cool & Useful Sites for the Holidays

Paul Gillin

Skype . Video chatting is now a standard activity for most Internet users – in fact, earlier this year, Skype reported that their users log 300 million minutes of video calls daily. Skype has recently added a new multi-party platform that allows up to 10 people to video chat with each other, which is a great way to get the family together, even if you’re all far away from each other.

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Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

The question that you may be grappling with is this: How should Twitter be used for customer service? The answer: It's not your decision because Twitter is a two-way conversation and your customers will use it to post comments whether you like it or not.

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5 Surprising Studies on What People Consider "Good" Customer Service

Hubspot

In theory, the “tricks” to delivering awesome customer service are pretty straightforward: Empathy. But in practice, delighting customers isn''t so straightforward -- what actually works doesn’t always reflect what most of us would assume. 4) Want loyal customers?

5 B2B Content Strategies that Make the Customer the Star of the Story

Content Standard

Every company has a story, and its customers inevitably play a large part—but that particular brand-consumer dynamic doesn’t always take the same shape. Skype. Skype has been a long-time devotee to building a brand story through client success.

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Five Situations Where Marketers Should NOT Use Automation

Webbiquity

When you have not considered your customer’s needs, automation may be a disaster. The biggest motivation for why or what to automate depends on who your ideal customer is. Please send us your details, so that a customer service representative can sort it out.”

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Cody Ward

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. It’s not that face to face interaction with customers is unimportant.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

But there’s a point in the customer journey when avoiding your product starts to sound awkward, misleading, or even dishonest. For instance, Hubspot launched Hubspot Academy , which provides instruction on inbound marketing for customers. “What exactly are you doing here?”

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Benefits of Bing’s Syndicated Search Network

Matchcraft

This offering opens up more avenues for reaching and converting customers. Skype. MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our ad Vantage platform. .

How to Become a Household Name

Hubspot

Could you integrate with larger companies, social media platforms, or APIs to make customers’ lives easier? 4) Skype. What it Replaced: Video calling and chatting app Skype replaced the term "video chat.". Used in a Sentence: “Skype me when you’re in Europe.”.

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Is Social Media the New Cold Call?

Sales Intelligence View

Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts.

How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

Giving customers a face to attach to the brand they’re working with is pivotal in fostering a long term relationship between your businesses. 4: Create Customer Calls That Provide Results. to engage candidates, prospects, customers and employees – all on one platform.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. Some of the greatest stories ever told start with an equally intriguing title, like NetMotion Software’s “Skyping in Space.”

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute.

Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)

ClearVoice

If your brand wrote a letter to its customers congratulating them for a life event, would it sound like a friend, an older relative, a teacher, or an inspirational guru? This cloud-based customer service provider knows : A brand’s values aren’t controlled by the marketers and creatives.

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15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

Skype. With Skype, you can record video and audio right in the program. Skype is a great option for podcasters because it's free and easy to use. Skype and Zoom are fairly similar options, however, the recording files differ.

My Video Interview About B2B Social Media on EWeek Biz Advisor Blog

Paul Gillin

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have. B2B Social Media social networks video small business SMB

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What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

LinkedIn ads could also expand to the rest Microsoft’s suite, including Office 365, Skype, and web properties like MSN. Our CRM’s have valuable prospect and customer information.

The 2019 Video in Business Award Winners

Vidyard

Skyping in space. “ Skyping in Space ” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? They are true partners who have helped us transform how we communicate with our customers!”

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Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?

LEADership

How seriously then do we attempt to fathom the deepest, hidden, invisible actions and behaviours of our customers? Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on.

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

Learn about the best social media platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your e-commerce site. Skype (300M). This past week, members of our team participated in U.S.

10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015

ViewPoint

Customers will not need a field salesperson to come on-site for a long lunch followed by a golf game. Mainly because the customer won’t need to engage early in the sales cycle: 57% of the buying process is completed before connecting with a salesperson. Right now, Skype, web conferencing, and video are quickly catching on over face-to-face visits and traditional meetings. Your most important customers (you know—the named accounts that the field usually manages?)

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. Meet The Customer Where They Hang Out. Connect with these potential customers on the platform where they are most active in order to grow a relationship. This means that any contact with a buyer, whether through customer service or sales, needs to serve that buyer where they want, with what they want.

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The 2019 Video in Business Award Winners – Vidyard

TrueInfluence

Skyping in space. Skyping in Space” by NetMotion Wireless is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? They are true partners who have helped us transform how we communicate with our customers!”

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Then technologies like Skype, lower-cost video conferencing, and web conferencing tools seemed to make live meetings needless.

PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible. Customer Demands Blur the Line Between Inside Sales and Field Sales. Skype chats and instant messaging.

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Tech-Fueled Marketing Tactics to Utilize in 2020

SmartBug Media

New marketing channels emerge, customer buying preferences shift, and perhaps most importantly, emerging technologies give way to streamlined processes, elevated customer experiences, and fresh takes on marketing principles and practices.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s time to produce some videos to help your prospective customers learn about what you do. Beyond customer service videos, what can you do? You might want to show the process of what you do once a customer orders your product – from order to delivery.

Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. What do customers expect when communicating with a brand? is an end-to-end chatbot platform focused on customer support. Customization.

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How Technology Improves Workplace Productivity

Biznology

Can existing technology meet the company’s needs, or will you have to invest in new technology or even develop custom apps? It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment.

How Blending Can Boost Your Business

Marketo

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . What potential do you see in creating a blended product or experience for your customers?

Something For Nothing: Why Free Resources Are Great For Branding

Altitude Branding

How you communicate needs to be professional, from your email conversations to the invoices you send to both clients and customers. This is a great way to tell customers and business partners what your brand is all about. .