7 Examples of Email Signatures That Drive Conversions


Your employees interact with prospective customers, current customers, job candidates, partners, vendors, and industry influencers daily on a personal, one-on-one basis -- and they already have valuable, authentic relationships with these important contacts.

How to Write a Great Email Signature: 9 Tips With Real Examples


A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Jamming your signature full of links and information is just plain spammy and self-promotional.). So, what does a great email signature look like?

Create a Social Media Optimized Email Signature


Anyone with an index finger and 3 minutes can make a great looking and social media optimized email signature with WiseStamp. For example my new signature looks like: This only works if you are using Firefox, Chrome or Safari AND if you are using Gmail as your email client.

10 Clever Ways Your Email Signature Can Support Your Marketing


Yes, your personal email signature can provide a serious marketing opportunity. You are most likely already using your own email signature to provide information about who you are and where you work. Wondering what exactly you can promote through your email signature?

Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. Engage with signature content opportunities.

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The system can also look up information about a specific customer in real time if an ID is provided.

Retarget Your Way to Greater Sales

Sales Intelligence View

There are other types of retargeting that serve the same benefit of bringing potential customers to your website or social media networks, but they work slightly differently. . Upselling : You can use retargeting to keep your current customers coming back.

Sigstr Joins the Outreach Galaxy


Every Sequence has an email and every email has a signature, but few companies are getting the most of an email signature’s valuable real estate. Think about it: every member across your customer-facing teams--SDRs, AEs, customer success--uses some form of an email signature.

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing. Their platform supports legally compliant electronic digital signature processes.

Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads


Cintell and Salutary Data have formed a partnership to provide a broad array of B2B data and services designed to help businesses understand their existing customers better and fill the sales pipeline with leads that convert into new customers at a higher rate. These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey.

Best Practices for Selling to Government Agencies

selling to a customer or business and selling to. our VP of Customer Success, Curtis Bendt. your typical customer. say that you are trying to sell an e-signature software. devices for custom signatures, as well as with standard. devices for stock signatures.

6 Tools for Turning Content Consumers into Customers

Modern Marketing

From blogging to email, there are so many touches in the journey from someone first finding your content to becoming a customer that it can feel overwhelming. Batch Signatures. Marketing can attach signatures assigned to individual sales reps.

What Needs to be Included on Your Business Letterhead?


One aspect is that is to pay as much attention to the letterhead on your company stationery as you would to a corporate email signature. Keep in mind that the email address you put on the letterhead will get everything from billing inquiries to customer complaints.

B2B Webinar: Why Customer Retention Matters More Than Acquisition

Marketing Action

To be sure, customer acquisition is still important. But just as important – arguably more important – is how customers are treated once they become … well … customers. As a modern marketer, what are you doing to keep the customer relationship alive?

10 Ways to Earn Customer Trust on Your E-commerce Site


Establishing trust with your online customers fuels their first purchases and keeps them coming back for more. In addition to an easy-to-use interface, seamless website operation, and top-notch customer care, the following features can help you do just that.

Trust 40

10 Tips for Providing Top-Tier Twitter Customer Service

Sprout Social

Customer service isn’t what it used to be thanks to social media. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. Set Up a Customer Service Dashboard.

4 leading edge business technologies every business needs to be successful


You want to find the right blend of: performance, features, flexibility, customization, ease-of-use, and scalability. customers may reference your brand on their personal Facebook page, etc.).

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. Signatures can be an extremely effective (and free!)

Capitalize on Success with Change

Modern Marketing

When customers are complaining about it? Established in 1930 and located just northwest of the French gatonomic capital, Lyon, its signature dish, the Salmon And Sorrel, is often credited for its swift rise to fame. Customer Experience

Clean Customer Data: Getting Your Sales and Marketing in Sync


The answer lies in your customer data. Eliminate Customer Data Silos. If you’ve got your customer data scattered across several pieces of unconnected software, you’re working in the dreaded “data silo” zone. Clean Your Customer Data.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. Customer Awards Programs Are Mutually Beneficial.

Are Your Prospects Scared to Talk to Strangers? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this Personalized email signatures are a powerful way for you and your sales team to foster stronger relationships with your prospects.

Keeping up with ABM: tips from the FlipMyFunnel conference


His recommended metric: the amount of time the teams spend on developing the right customers. Think of the customer journey as an “account journey,” said Lindsay Becker and Lisa deDonato form LogMeIn.

Getting Love From Your Customers on Valentine's Day


Most of the traditional businesses in this mix -- such as restaurants, flower shops and jewelry stores -- know how to take advantage of their love-struck customers. It may take a little out-of-the-box thinking, but with a few clever tricks, you can give and get love from your customers.

5 Ways to Make Your Customers Love You


Great customer service has your order ready for you when you walk in, greets you by your first name, and gives you a friendly smile when you leave. It makes previous, current, and potential customers feel good when they think about you. 5 Ways to Improve Customer Service.

How to Achieve Stellar Alignment Between Marketing & Customer Support


The prospect-to-lead-to-customer process is a fairly simple concept to understand. Then they nurture those leads into a state of sales readiness, at which point they're distributed to sales representatives who focus on converting those leads into customers.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


To acquire new customers. Pro tip: If you're a HubSpot customer, I recommend using the HubSpot Sales Meetings and Templates tools to make scheduling meetings really, really easy. Links to the event in sales reps' email signatures.

8 Tactics and Techniques for Successfully Marketing a Local Business

Outbound Engine

Successfully marketing a local business in your area is a great way to build a following of repeat customers who live and work nearby. When you align your messaging to speak to local audiences, your customers will have an easier time both discovering and connecting with your brand.

How 6 Companies Use Content For Other Departments Besides Marketing


That deck from the account managers may be riddled with errors or stray from the company’s signature voice. Customer success. On AdWords, for example, customers can find a “ Setup and Basics ” page.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Customer Anthropology: The Art of Observation. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. and potential customers) at work as a means of discovering unmet needs that your organization can fill. Mostly its called cultural or corporate anthropology or ethnology, but I prefer the term Customer Anthropology -- the study of your customers people and behaviours in their natural habitat.

8 Rules When Using Social Media as a Support Channel

Modern Marketing

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. For a company as customer-centric as we are, this knowledge is invaluable. If that’s where our customers are, then that’s where we want to be.

3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

Your Email signature. Display Your Press in Your Signature Line. Your email signature is another perfect way to show off your recent press. Displaying your press in your signature line will drive traffic back to your site, making further use of your PR.

Press 171

3 Reasons Your Emails Are Being Filtered to the Junk Folder


Your email signature is getting flagged. If you include an image file in your email signature, regardless of its size, ruthless junk filters might see it as spam. Another way is to use an email signature app like WiseStamp that can customize and add a professional signature for you.

Beyond the Basics: 5 Account Based Marketing Tactics From the Pros


That’s amazing, but not surprising – customized video allows you to connect with people on an emotional level while delivering content in a visually engaging way. Custom email signature marketing. Promote registration for a new webinar by providing a CTA in the email signature.

3 Companies that Failed to Listen

B2B Marketing Traction

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. “We believed we knew better what customers needed long term than they did.”

5 Surprising Uses for Marketing Automation

Modern Marketing

By sending automated, relevant messages with customized signatures from a sales rep you keep your brand top of mind and keeps sales engaged with them – even though they aren’t physically doing the heavy lifting. Customer Communications. Once someone becomes a customer, you can’t forget about them. But as your customer base grows, the content can become unwieldy. By automating customer messages, you can ensure they’re in the loop.

CMOs Should Leverage Identity Confirmation Tools to Validate Stakeholder Sign-Off

Modern Marketing

There are many ways to authenticate an e-signature. The main things that I look for in an e-signature solution are: Does it allow for stakeholders to sign-off from anywhere? This tool, which is legally the same as a handwritten signature, grabs the attention of decision-makers.