KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data


This will allow the B2B marketers to streamline the criteria for market segmentation, based on diverse industries. Appending Full Marketing Records : The current customer database of a company can be polished by appending full marketing records to it. VisiStat, Inc.,

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). These rules can be used in segmentation, lead scoring, and sales alerts. Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

• Level 2: Process and Transaction Optimization - these investments in the business seek to deliver operating expense reductions by automate key business processes or streamline supply chain and customer transactions.