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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Customer Acquisition Cost (CAC). The CAC looks at how much it costs to convert a lead into a customer. Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. Implement an effective customer relationship management (CRM) process to improve customer satisfaction.

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How GE Digital Doubled ROMI in One Year with Allocadia

Allocadia

They did this by breaking down their marketing budget at the investment level into three buckets: market analysis, enablement, and customer acquisition and nurture. This year, their marketing organization was able to report a 2.55x ROMI demonstrating that, with their new system, they can advance corporate goals and strategies.

ROMI 59
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Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Do you know what kind of promotions hook your customers? Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Read: Next-Generation Promotions: Foster Customer Engagement & Maximize Marketing Effectiveness. The post Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

ROMI 63
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

ROMI 100
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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). Have you successfully measured the return of marketing investment (ROMI) of your ABM programs? We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

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Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Link to Original Audio Source Signup for this Podcast Series About Romi Romi Mahajan, Chief Marketing Officer. Listen to our podcast and advice on how to be more sincere in your marketing efforts.

ROMI 100
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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Two guiding principles to keep in mind for all are to put your audience first and aim to deliver the highest quality customer experience across the entire customer journey. Acquire more prospects and customers. Do the offers and messaging on your website convert visitors into customers or qualified prospects?