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Questions to ask vendors before buying a customer journey orchestration solution

Martech

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Decide whether or not you need to engage in a formal RFI/RFP process. This is an individual preference.

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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

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3 recession-defeating marketing strategies

Martech

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Rethink that RFP Before you replace or add technology, ask yourself whether you maxed out your current functionality. Consider your segmentation program. Enterprise companies have not slowed down or pulled back.

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20 questions to ask marketing automation vendors during a demo

Martech

To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. Do current customers utilize the full functionality? How do you protect and secure customer data? Import and segment data. a free trial)?

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

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3 steps to make AI work for you

Martech

AI-generated content at scale could modify language to match unique segments or cohorts in your marketing efforts to recognize intent or activity. Another option: If your vendors have customer advisory boards, ask them if you could join. Subject line generation is a means to that end. It’s not the end. I have more touchable consumers.

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How to create winning B2B programmatic ad campaigns

Martech

Programmatic ad campaigns live and die on getting customer segmentation right. If people don’t know who we are or what we do, they aren’t going to reply to our e-mail, send us an RFP or answer our phone call. There are three tiers in this segmentation: Low intent/beginning of the buying journey.