[IT Best Practices] Finding the Right Marketing Solution

Modern B2B Marketing

Some common marketing objectives include: planning and budgeting , lead generation , building customer relationships , increasing sales conversions , and measuring and optimizing programs. Once you have your list of preferred vendors, it’s RFI/RFP time! (Or

Blog #5: Why Cognitive Technologies will Transform our World as we know It


In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. We are now installed in major production environments in some of the world’s largest companies using SalesForce and in every company we have found there is customization needed of the software experiences to bring world-class predictive accuracy and insights.

RFI 20

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

The prototype consisted of a fictional storyboard with a narrative involving several people attempting to schedule meetings for a number of different purposes: meetings with customers and staff meetings for updates and for performance reviews. • Completing a request for proposal (RFP) or request for information (RFI) (checklist) • Forecasting inventory and sales requirements (printed spreadsheet). Reusing self-customized processes.