The Future Of Customer Relationships

Marketing Insider Group

Relationships make the world go round. From landing your first customer to striking the business deal which takes your start-up to the next level. Relationships are key to every aspect of our lives.

Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

New research suggests that transparency and communication are critical components to developing successful relationships between B2B businesses and their customers. To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.” But how are customer expectations changing and shaping the nature of relationships with marketers?

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Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

Return Path recently conducted the “Lifecycle Benchmark: Insights on new subscriber engagement throughout the first year” report, and statistics showed that marketers are typically able to maintain a 32 percent read rate with new subscribers over the first 12 months of their relationship.

Report: Marketers Use 8+ Channels to Build Customer Relationships

KoMarketing Associates

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

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Brand Storytelling: Using Authenticity to Build Customer Relationships

Modern Marketing

Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Once brands establish trust, customers will choose to engage and return for future purchases.

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

They aren’t the basis for a customer relationship. These and similar impulse or ill-considered circumstances don’t lay a smooth trail to “Customer For Life” utopia. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible.

What Casino Marketing Can Teach You About Building Long-Term Customer Relationships

Marketing Insider Group

One industry that recently got on my radar was the casino world and how those marketers have an extreme upper-hand when creating long-term customer relationships. But building those relationships isn’t as simple as pulling a lever and hoping for a series of 7s.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

98% of Marketers Agree Personalization Helps Advance Customer Relationships

KoMarketing Associates

As marketers continue to personalize the customer experience, more are beginning to see the benefits of doing so in terms of strengthening their relationships with clients. Recently, Evergage conducted the “2018 Trends in Personalization” report to determine how customers are responding to personalization efforts by marketers. Eighty-eight percent of marketers agree that their customers and prospects now expect a personalized experience.

How to Manage Relationships with Your Customers Effectively

Marketing Insider Group

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […].

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. How Sales can build a network of high-value relationships and book sales calls.

Customer relationship management

Sales Lead Insights

I can help with everything from cleaning up your existing data to using profiles of your best customers to find more companies and contacts just like them. […]. Customer relationship management

The Funnel Beyond the Funnel: Deepening B2B Customer Relationships

Fusion Marketing Partners

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and […]. Guest Expert Contributor B2B Marketer B2B Marketing Customer Relationships Sales Funnel

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester B2B

Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships. Before you toss aside some of that abundant advice about personal relationships, […].

Usecases: Build Stronger Customer Relationships

Ontraport

Build Stronger Customer Relationships. The post Usecases: Build Stronger Customer Relationships appeared first on The Ontraport Blog. Simplify your contact management with drag-and-drop visual workflows that sync with your automation. Learn More. Usecases

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Nurture Relationships Through the Customer Lifecycle

Ontraport

The customer lifecycle places all of your business’s essential marketing functions within one of five phases of the customer relationship. The post Nurture Relationships Through the Customer Lifecycle appeared first on The ONTRAPORT Blog. Marketing Automation

5 Steps to Strengthen Your Customer Success Game

Marketing Insider Group

If customer service is a school coach, customer success is a personal trainer. But just like athletic trainers, customer success people need two things to succeed: engaged trainees and the right tools. To shape up your customer success program: 1.

96% of Marketers Agree Personalization Improves Customer Relationships

KoMarketing Associates

Marketers believe in the benefits of personalization, but research indicates that they are not confident in their ability to deliver unique customer experiences. The “2017 Trends in Personalization” report from Evergage recently showed that 96 percent of marketers agree that personalization can help advance customer relationships. About 88 percent of respondents also assume that their customers have come to expect a personalized experience.

Usecases: Build Stronger Customer Relationships

Ontraport

Build Stronger Customer Relationships. The post Usecases: Build Stronger Customer Relationships appeared first on The Ontraport Blog Simplify your contact management with drag-and-drop visual workflows that sync with your automation. Learn More.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

Launching An Advocacy Program Part 7: Reach vs. Relationship

Influitive

This is the seventh post in a series about launching a customer advocacy program. The latest post in the series described how to run effective customer user groups. In May, I presented at Gainsight Pulse 2017, which drew 4,000+ Customer Success professionals to Oakland. They asked me to speak about the first two years of.

Building B2B Relationships With Trust and Empathy [Interview]

Marketing Insider Group

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The post Building B2B Relationships With Trust and Empathy [Interview] appeared first on Marketing Insider Group.

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77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

KoMarketing Associates

B2B marketers work hard to maintain relationships with their existing customers, but new research shows that they are not realizing the full revenue potential of their buyers. The CMO Council recently published the “Gaining Traction with Every Digital Interaction” white paper, which looked at how B2B marketers have maintained relationships with their customers over time. B2B Buyers Already Expect a Personalized Customer Experience.

4 Ways to Improve Your Customer Relationships

Sales Intelligence View

Show your customers that you think about them. If you know your marketing team is sending out generic emails to all customers, or that your support team sends automated ticket receipts, reach out with a personal note. Collect Customer Feedback. Incentive Your Customers.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Your Guide to Relationship Selling

Marketo

The Power of Relationships. It’s all about relationships—good old-fashioned human interactions that build trust. These sales relationships put the customer first, focusing on creating value for the buyer over the long term that will build brand loyalty.

B2C Personalization Blog Series Part 2: Creating a Single Brand Experience to Grow Relationships

Modern Marketing

In Part 1 of this series on personalization , we discussed the importance of responsiveness and reacting to customer behaviors. These leading indicators of activities you want to accelerate or mitigate in a timely fashion are key to building a highly personalized customer experience.

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Feature Release: Import Relationships With Custom Objects

Ontraport

The post Feature Release: Import Relationships With Custom Objects appeared first on The Ontraport Blog. One of the first steps as a new Ontraport user is importing your data from other systems so you can use the full power of the platform. Until now, you’ve been able to import only one type of data at a time, such as your contacts or the companies they belong to, and then connect […].

Content Marketing Personalization: Build Relationships At Scale

Marketing Insider Group

I believe that we help businesses build relationships with new customers. Marketing is about conversations and building relationships. And what that does for your customers. Marketing Must Focus On Customer Value. But do these activities create customer value?

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. Selecting a vendor can be difficult, so I hope these steps will help put you on the path to having the cleanest and most relevant customer information possible.

The Relationship between Social Influence and Customer Experience

NuSpark

Everybody wants thousands of raving fans singing their praises on social channels, but few are willing to do the real work that advocacy (and influence) requires—relationship building. It’s relationships that matter most, and those take some work.

Four Keys to Strong Customer Relationships

B2B Marketing Directions

A recent report by Accenture Interactive provides several interesting insights on both the fragility of B2B seller-buyer relationships and what B2B companies need to do to strengthen long-term customer relationships.

What is Relationship Marketing?

FMG Suite

On this Marketing Tip video, we discuss “Relationship Marketing,” the concept of prioritizing building a strong relationship with a potential customer, instead of just selling them something. The post What is Relationship Marketing?