Litmus

OCTOBER 12, 2020

Dark Mode, deliverability, changing customer expectations, holidays unlike years past… There’s a lot keeping us up at night. Jason: For some email clients, you can use custom CSS to create a better experience for subscribers viewing in Dark Mode. Can we override Dark Mode styles using CSS? My biggest fear is sending to the wrong list!

Webinar Metrics 92

Webinar Metrics Domain Deliverability CAN-SPAM 92

Nuvi

JUNE 12, 2019

June 13, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released its 2019 Retail Banking Reputation Report , an in-depth analysis of online data for retail banking locations representing 23 major U.S. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Work Management Response Rate Analysis 40

Exo B2B

APRIL 29, 2021

Effective customization helps you improve your click rates. Today, we have the opportunity to access a lot of relevant data that can help us improve our customization tactics and go beyond first name and family name. There are a multitude of possibilities for B2B email customization. Personalize your B2B marketing emails.

Email Marketing 52

Email Marketing B2B Marketing Practices Tips 52

Customer Experience Matrix

APRIL 24, 2008

In big enterprise products, these adjustments would be handled by technical staff through customization or configurations. WiseGuys imports customer and transaction records from an external fulfillment system. Thus, instead of one RFM score there might be several, each suited to a particular type of promotion or customer segment.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

NetLine

JANUARY 23, 2020

Because we have so many customers and access to various industries, we have keen insights that other companies might not have access to. What we quickly realized is that it’s a great avenue to educate and retain our current customers. When our partners are leading edge, our customers get the best support possible.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Develop customer relationships, automate marketing programs, measure marketing ROI. Custom = The solution can at least partly support this capability with custom work. Triggered Email (Real-Time) Triggered email is the ability to listen for specific customer behaviors and events and respond with an appropriate real-time email.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MAY 28, 2012

Study after study shows that email response rates decline over the age of the lead. In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28