The Definitive Guide to Data Recency


As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Rolling Recency.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected


Customer lifecycle management (CLM) isn’t a new idea. Customer lifecycle management in the age of hyperconnectivity. This is where customer lifecycle management (CLM) comes in. Traditional customer lifecycle stages will include at least five different stages.

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Go the Distance on a Shoestring Marketing Budget

Marketing Action

But direct marketing has always been an arena in which the small marketer – armed with a good understanding of target customers and knowledge of the math used in communicating with them – can win big. The basic idea is that 80 percent of your business comes from 20 percent of your customers.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Recency of visits.

Why Customer Reviews Matter and How to Get Them


Of the many statistics on customer reviews , 72% of customers don’t take action until they have read reviews. How customer reviews affect the path to purchase If you’re not actively engaging in a review strategy, it’s time to start. Blog Customer Success

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

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What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!

Martech Advisor

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? Customer Lifetime Value (CLV) Benchmarks.

A Crash Course in Custom Audiences for Your Social Media Ads


More and more, brands and businesses are turning to social ads and custom audiences. An introduction to custom audiences. This group can be customized based on a variety of factors, which we’ll get to in a minute. . Types of custom audiences you can build within Facebook.

Email Reactivation – Strategies to Win Back Dormant Customers

V12 Data

Email Reactivation – Strategies to Win Back Dormant Customers. As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key.

Set your Account Intelligence on FIRE

HG Data

When this is the case, it is crucial for your teams to focus only on the accounts that best match your Ideal Customer Profile (ICP) and thus have the highest propensity to buy. Long recency times probably mean you missed the boat.

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. How can you identify your key customer segments in order to provide a contextually relevant experience, with the goal of increasing retention and ROI?

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Indeed, it meets almost all the critieria listed above, including the most important one of building and maintaining a persistent customer database.

Building a Customer Experience Simulation

Customer Experience Matrix

What’s the simplest possible Customer Experience Matrix? In a Customer Experience Matrix, this would describe one activity in one channel. So our single cell matrix would predict purchases for a group of customers over time. Each represents whether or not the customer made a purchase. Anyone trained in direct marketing will immediately recognize those as Recency and Frequency: two thirds of the classic RFM measure.

Building a Customer Experience Simulation, Part II

Customer Experience Matrix

Yesterday’s entry showed that a simple simulation model, predicting only whether customers make a purchase in each time period, could generate meaningful statistics about customer value and status. In the simplest possible model, the probability value would be a constant: say, a 50% chance of any customer making a purchase in any month. Since our simple model can generate Recency and Frequency statistics, it’s reasonable to incorporate these into the probability function.

How to Customize Your Social Updates for Facebook and Twitter


Facebook’s Edgerank algorithm ranks news feed posts based on weight, affinity, and recency. Like every aspect of inbound marketing, social media is constantly evolving.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps.

Digital marketing for financial services: best practices


First-party data is data you yourself have collected from your customers or website visitors. We’ve touched on one kind of first-party data, but let’s take a look at another: customer relationship management data, or CRM data. Recency.

How to Measure the Effectiveness of Inbound Campaigns

SmartBug Media

Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few. Analytics Lead Generation Marketing Strategy Customer Success

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management. This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. customer data integration marketing resource management content management campaign management b2c marketing automation

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Four Great Ways to Use Personalization in Digital Marketing


Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Harry’s customer-centric copy focuses on what the reader stands to gain from taking action. First, step into your customer’s shoes.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement).

Peer Reviews With a Difference

Paul Gillin

Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally.

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Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging. How much a customer is likely to spend (on average per purchase), how often they’ll do so, and for how long will together determine their LTV. Tags: lifetime value customer metrics

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. Download our CRM Email Reactivation Solutions Guide to learn how to turned your dormant customers into profit. A national retailer increased brand reach and engagement through V12’s reactivation program. The story.

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

The ascent of lead scoring parallels the evolving way that B2B customers buy. Assign values based on recency.

Webinar Recap: 4x Your Sales Opportunities with the Right Intelligence

HG Data

Effectively prioritize your accounts by using the right platforms, refreshing sales personas, analyzing recency in roles, and much more. RingDNA, the leading choice for Salesforce customers, is a sales experience platform that helps businesses scale revenue growth through AI.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. So what tactics can you use to create more awareness and buy-in from customers who have never heard of you?

Five tips for your holiday advertising campaigns


Every marketer is fighting for the chance to get in front of their potential customers. Black Friday or Cyber Monday) and raise your daily budget caps to ensure you are capturing all those potential customers. How are you reaching your potential customers across all their devices? .

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways


View the slide decks here: Top CXOs on Account Based Marketing Delivering Customer Success. Top CXOs on Account Based Marketing Delivering Customer Success. Customer Success can continue to use the tiers and account entitlements to make sure there is a consistent experience.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

Digital marketing best practices for travel & hospitality


First-party data is data you yourself have collected directly about your audience and includes things like customer emails and user profiles from the people who have visited your website. Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. You can pull reports to identify an optimal recency period for your product or service.

A Simple Hack To Activate Dead Leads In Your Insurance Marketing Database


A regular Customer Success meeting with one of our Insurance clients, the other day, revealed a quirky hack that enabled their Digital Marketing team to generate more active leads out of their NC database.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

Our customer, Social Tables reinvented its definition of MQLs and started filtering anything below leads rated an “A” or “B” out of its sales queue — and this more focused approach resulted in a $500,000/month increase in their pipeline.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

Of course, as modern marketers, many of you also spend lots of time thinking about the experiences that your prospects and customers will have with your web-based marketing content. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

Digital marketing best practices for travel & hospitality


First-party data is data you yourself have collected directly about your audience and includes things like customer emails and user profiles from the people who have visited your website. Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. You can pull reports to identify an optimal recency period for your product or service.

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Many of these solutions also integrate well with popular Customer Relationship Management (CRM) applications like Salesforce and Microsoft Dynamics CRM. Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database. Product oriented content shouldn’t be a sales pitch but more along the lines of application notes, customer successes, new capabilities etc.