The Definitive Guide to Data Recency

Zoominfo

As data plays an expanding role in enterprise sales and marketing, discussions around data recency have increased. As a leading B2B data provider for sales and marketing organizations, here at ZoomInfo we’ve had the opportunity to study data recency firsthand. Rolling Recency.

Mobile customer lifecycle management in 2019: How to reach the hyperconnected

ClickZ

Customer lifecycle management (CLM) isn’t a new idea. Customer lifecycle management in the age of hyperconnectivity. This is where customer lifecycle management (CLM) comes in. Traditional customer lifecycle stages will include at least five different stages.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

But direct marketing has always been an arena in which the small marketer – armed with a good understanding of target customers and knowledge of the math used in communicating with them – can win big. The basic idea is that 80 percent of your business comes from 20 percent of your customers.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points. Recency of visits.

Why Customer Reviews Matter and How to Get Them

Vidyard

Of the many statistics on customer reviews , 72% of customers don’t take action until they have read reviews. How customer reviews affect the path to purchase If you’re not actively engaging in a review strategy, it’s time to start. Blog Customer Success

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

In fact, 85% of digital marketers say the biggest challenge to cross-channel marketing is customer data that’s spread across multiple channels. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

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Building a Customer Experience Simulation

Customer Experience Matrix

What’s the simplest possible Customer Experience Matrix? In a Customer Experience Matrix, this would describe one activity in one channel. So our single cell matrix would predict purchases for a group of customers over time. Each represents whether or not the customer made a purchase. Anyone trained in direct marketing will immediately recognize those as Recency and Frequency: two thirds of the classic RFM measure.

Turbocharge Your Segmentation with RFM Scoring

Modern Marketing

You as a marketer continue to face a data deluge with ever increasing volumes of engagement data and (hopefully) a growing list of customers. How can you identify your key customer segments in order to provide a contextually relevant experience, with the goal of increasing retention and ROI?

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. Indeed, it meets almost all the critieria listed above, including the most important one of building and maintaining a persistent customer database.

Building a Customer Experience Simulation, Part II

Customer Experience Matrix

Yesterday’s entry showed that a simple simulation model, predicting only whether customers make a purchase in each time period, could generate meaningful statistics about customer value and status. In the simplest possible model, the probability value would be a constant: say, a 50% chance of any customer making a purchase in any month. Since our simple model can generate Recency and Frequency statistics, it’s reasonable to incorporate these into the probability function.

Demystifying the New LinkedIn Algorithm Changes: What Marketers Need to Know

Content Standard

Much like Facebook or Instagram, LinkedIn arranges users’ feeds by relevancy rather than recency. Note: Users can still choose to see posts arranged by recency if they prefer through some setting swaps.

How to Customize Your Social Updates for Facebook and Twitter

Hubspot

Facebook’s Edgerank algorithm ranks news feed posts based on weight, affinity, and recency. Like every aspect of inbound marketing, social media is constantly evolving.

How to Measure the Effectiveness of Inbound Campaigns

SmartBug Media

Open rate: Although many brush off the open rate as a metric purely dependent on the email’s subject line (or subject lines, if you’re testing), there’s quite a bit more at play: Day of the week, time of day, sender name/appearance, and recency of engagement with your brand, just to name a few. Analytics Lead Generation Marketing Strategy Customer Success

RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management. This perspective has always been part of consumer marketing, where the classic description of Customer Relationship Management (CRM) was “marketing, sales and service”. customer data integration marketing resource management content management campaign management b2c marketing automation

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Digital marketing for financial services: best practices

Choozle

First-party data is data you yourself have collected from your customers or website visitors. We’ve touched on one kind of first-party data, but let’s take a look at another: customer relationship management data, or CRM data. Recency.

Peer Reviews With a Difference

Paul Gillin

Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally.

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Deltalytics' Lloyd Merriam Comments on LTV

Customer Experience Matrix

Here's Lloyd: I completely agree that customer lifetime value (LTV) is the single metric against which all strategic business decisions should be evaluated. Although non-trivial, determining the current value of a customer isn’t particularly challenging. How much a customer is likely to spend (on average per purchase), how often they’ll do so, and for how long will together determine their LTV. Tags: lifetime value customer metrics

Digital marketing best practices for travel & hospitality

Choozle

First-party data is data you yourself have collected directly about your audience and includes things like customer emails and user profiles from the people who have visited your website. Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. You can pull reports to identify an optimal recency period for your product or service.

Digital marketing best practices for travel & hospitality

Choozle

First-party data is data you yourself have collected directly about your audience and includes things like customer emails and user profiles from the people who have visited your website. Recency. We recommend looking at the recency of your data, or how recently the data you plan on using was collected, before employing it in a campaign. You can pull reports to identify an optimal recency period for your product or service.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Harry’s customer-centric copy focuses on what the reader stands to gain from taking action. First, step into your customer’s shoes.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement).

[case study] A national retailer increased brand reach and engagement through V12’s reactivation program

V12 Data

They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. V12 provided a dedicated ISP infrastructure, as well as executed a custom deployment plan. Download our CRM Email Reactivation Solutions Guide to learn how to turned your dormant customers into profit. A national retailer increased brand reach and engagement through V12’s reactivation program. The story.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

Primacy and Recency Effect. Scientists refer to the phenomenon as serial positioning effect , but it’s also commonly called the primacy and recency effect. So what tactics can you use to create more awareness and buy-in from customers who have never heard of you?

How B2B Marketers Can Use Lead Scoring to Better Arm Sales

The Forward Observer

The ascent of lead scoring parallels the evolving way that B2B customers buy. Assign values based on recency.

Top ABM Sessions From Dreamforce: Summaries, Slide Decks and Key Takeaways

Engagio

View the slide decks here: Top CXOs on Account Based Marketing Delivering Customer Success. Top CXOs on Account Based Marketing Delivering Customer Success. Customer Success can continue to use the tiers and account entitlements to make sure there is a consistent experience.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

Based on a preview the company provided me in February, the implementations are more than adequate for the small marketing departments that are Vocus’ core customers. To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time.

A Simple Hack To Activate Dead Leads In Your Insurance Marketing Database

LeadSquared

A regular Customer Success meeting with one of our Insurance clients, the other day, revealed a quirky hack that enabled their Digital Marketing team to generate more active leads out of their NC database.

Conduct One-on-One Interviews to Build Effective B2B Buyer Personas

Circle Studio

It’s no secret that buyer personas can help B2B marketers put a face to their customer base by enabling them to create more relevant and valuable content for their audience. The recency of the decision journey should be taken into account as well. Explain the purpose of your interview and how the customer’s feedback will directly impact your strategic decisions going forward so they have an incentive to be candid.

Direct Marketing on a Shoestring Budget – Webinar Thursday, April 4

Marketing Action

Every marketer has a budget to stick to. The smaller it is, the more strategic your choices must be, and the smarter your tactics. There are cutting-edge direct marketing tactics that even the smallest budgets can afford, which can help drive business forward.

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

Our customer, Social Tables reinvented its definition of MQLs and started filtering anything below leads rated an “A” or “B” out of its sales queue — and this more focused approach resulted in a $500,000/month increase in their pipeline.

How Kele Developed a Personalized Email Strategy

Modern Marketing

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. Gaining insight into a customer’s unique habits and behavioral trends while engaging with your brand is key to providing a personalized experience.

Which is the Most Secure, Fully Featured Web Browser for Modern Marketers? [CHART]

Modern Marketing

Of course, as modern marketers, many of you also spend lots of time thinking about the experiences that your prospects and customers will have with your web-based marketing content. by Egan Cheung | Tweet this A hot topic of discussions lately is web browsers.

6 Questions About Marketing Attribution That You Were Too Embarrassed To Ask

bizible

Single touch attribution uses a model that tracks a single touch in the customer journey and attributes 100% of the revenue credit to that touch. The limitation of this model is that it doesn’t take into account recency or the different impacts of particular touchpoints.

First World Problems: What To Do With Too Many B2B Leads

The Forward Observer

Throughout the buying process, some customers are more ready to buy than others. Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues.

The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn

Hootsuite

Brand publishers on the platform have since found it more challenging than ever to get their organic content in front of their customers without paying to boost it. The Instagram algorithm favors “recency” when it determines which posts you will see in your feed.

First World Problems: What To Do With Too Many Leads

The Forward Observer

Throughout the buying process, some customers are more ready to buy than others. Implicit data is what is revealed by the prospect’s online behavior such as pages visited, and recency or frequency of visits. Artillery B2B Marketing Blog > The Forward Observer Are you getting lots of leads but not enough sales? Lead scoring can help you practice smart B2B sales triage, while boosting conversions and revenues.

A Deep Dive Into Two Examples Of Predictive Marketing

bizible

Assistance from a knowledgeable source is always beneficial for questions like, how do I hit a net new customers goal by Q4? At Bizible we can see a strong trend for certain technology usage among our customers. The algorithm is created based on an analysis of closed-won customer data.