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Customer Experience Matrix
JULY 3, 2013
More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other.
Customer Experience Matrix
AUGUST 11, 2010
Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing.
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Hubspot
OCTOBER 28, 2020
Furthermore, if you don't have this data connected to your customer relationship management (CRM) system, you're also missing out on some extremely valuable closed-loop analytics that can truly report on the ROI of each individual marketing channel — and your marketing strategy as a whole. before making a purchase.
Webbiquity
FEBRUARY 9, 2010
Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. The lessons?
Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.
Convince & Convert
JANUARY 26, 2012
Maybe a Wiki? Should companies also publish the rationale every time they send a targeted coupon in the mail to high efficacy consumers based on past purchase history? I’m sure Wal-Mart will gladly publish their blogger outreach criteria. Ridiculous. The Lesson of the Sneeches.
Hubspot
NOVEMBER 7, 2012
Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. 4) Customer Success Stories/Case Studies.
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