ViewPoint

DECEMBER 16, 2016

This is great; this customer just told me what they want. I don’t have to scope their needs or build consensus on the purchase. Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment.

Account Based Marketing 120

Account Based Marketing Inbound Marketing B2B Sales Tips 120

ViewPoint

FEBRUARY 8, 2016

To generate short-term success, CMOs can purchase an expensive list of leads, but Matt warns against that strategy. It’s costly and marketing teams will end up depending on purchased lists to generate pipeline growth in the future. This largely translates into long-term failure.

CMO 168

CMO Planning Storytelling Ad Building 168

ViewPoint

MAY 17, 2018

Since you would want to cover all segments of the list, and would also want the results to be as good as they could be, you need to intuitively rank the 2,000-name sample and carefully track results. Without testing, and without tracking results, you’d never know which list segments were great and which were not. ROI Multiplier 4.

Sales Qualified Leads 120

Sales Qualified Leads Buy Lead Scoring Lead Ranking 120

ViewPoint

OCTOBER 2, 2012

In post-production, we break each interview down into small segments and provide “teaser” copy for each segment. Ask yourself, “What is the data needed to support business goals and get a better understanding of our customers?”. You’ll also be able to present them with unique products, services, customer support, or experiences.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

JULY 26, 2012

That’s often disappointing and due to a lack of process within those organizations that underpin those technology purchases.” Marketing and sales need to adapt the relationship that they have with one another based upon, frankly, the way the sales force and the market segmentation is set up.”

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

ViewPoint

MAY 7, 2015

Marketing became further educated when they asked sales about the customer buying process and the sales selling process. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120