customer 
Tomorrow People
MAY 30, 2022
Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.
Tomorrow People
FEBRUARY 8, 2022
Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. Essentially, the ultimate goal is to firmly establish your product in your customers’ minds so that they’re able to imagine future situations where they might buy from you. Get your segmentation and targeting right first.
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Tomorrow People
MARCH 30, 2012
Bothering your customers is tempting. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back. This method of advertising can work for both potential customers and businesses, so for many this tactic is very popular.
Tomorrow People
NOVEMBER 17, 2021
Companies in blue oceans create and capture customer demands through market-creating innovation. In red ocean markets, the industry boundaries are established and well-defined so the typical goals for companies within this space are to outperform the competition and exploit existing customer demand. This is where SCA comes in.
Tomorrow People
MARCH 13, 2018
A generation ago, digital was a rounding error in marketing budgets, with success measured in hundreds of pageviews rather than millions of customers. So just like your insights on how your customers respond to different types of design , you need to share what you know. Customer relationship management (CRM). And growing.
Tomorrow People
NOVEMBER 16, 2018
For a long time, the customer journey has been frustrating. As customers seek access to more kinds of information, brand marketers can no longer rely on mass media advertising campaigns to deliver brand awareness and service utility. Focused content that seeks to help customers rather than sell builds trust adds real value.
Tomorrow People
SEPTEMBER 27, 2022
For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. Acquiring new customers is much more expensive and time-consuming when you’re a startup. Not every customer is an ideal customer.
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