The Point

DECEMBER 5, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? More times than not, however, the best approach is a segmented strategy that combines targeted sales outreach complemented by marketing support. How Should I Market to Purchased Lists? The post How Should I Market to Purchased Lists?

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters. No two customer journeys are the same. Well, not so fast.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

APRIL 29, 2021

Protecting your domain’s reputation can be particularly critical if your company sends emails to large consumer files or purchased lists. There’s also the argument that any address other than your main domain might look fake to potential recipients, especially customers. Should I Use a Separate Domain for Marketing Emails?

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

The Point

NOVEMBER 27, 2018

In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. By using this integration, our customers can use social engagement data to build highly targeted lead scoring, segmenting, nurturing and attribution programs. (HS) times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

OCTOBER 29, 2014

Online retailers like Amazon and Netflix use it to make movie and book recommendations that are predicted to result in a purchase. (HS) What else can I sell to my current customers? Which of my customers are likely to churn? Citrix and RingCentral are two good customer examples. Who is most likely to buy?

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100