Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. Clearly customers bring a healthy level of skepticism to branded content.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. more likely to segment their database by persona-related fields other than demographic criteria.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 14, 2016

This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. The end result is a new layer of intelligence that can be combined with buyer personas that can help marketers target and segment an audience contextually, and at scale.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

FEBRUARY 10, 2016

Christina highlighted the fact that deploying personas across the organization can position portfolio marketers as the internal expert on the customer, increasing their internal visibility and maybe delivering the elusive respect they deserve. Our own research supports this fact, with only 8.2% Justifying the Investment in Personas.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

FEBRUARY 25, 2015

There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

NOVEMBER 25, 2015

Having a strategy around what technology is purchased at your organization is important, sure. At the heart of the change is a cultural change to become more customer-centric, a fundamental mind shift.”. There is an idea floating around claiming “technology is a strategy!” But technology itself is not a strategy.

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

MARCH 20, 2015

As buyers change, organizations are working to stay on top of shifting trends and customer preferences. At a deeper level, customer research can reveal what’s going on in the minds of buyers, giving companies critical insights that can guide strategic decisions. Be wary of segmentation hazards when doing your own research.

Research 100

Research Work Management Buyer Personas Advertising Agencies 100