Anything Goes Marketing

JULY 4, 2010

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. Let’s face it, there is no magic wand that will instantly get you the data that you need for your segmentation goals. Hi everyone. Seasons change. People change.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? You could even make this dynamic to only show events that are relevant to the individual based on their product purchases.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

SEPTEMBER 8, 2008

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" For many companies, newsletters are key to either keeping customers, creating repeat customers or nurturing prospects who are interested in your products but not yet ready to buy.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

APRIL 7, 2010

On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. In today’s B2B purchase process, the marketer is no longer in charge. We don’t have anything good to send to our database” There is an inherent issue with this statement.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. If you're sending out a email newsletter, break out a list between those who have subscribed to your newsletter vs. those that are part of a list that you may have purchased. Get creative!

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100