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FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV.

Lead Nurturing 197

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APRIL 10, 2024

Score those strong purchase indicators highly and send these white-hot leads to sales. Smart marketers can use these behaviors to deduce what topics a prospect may be interested in, and how close they might be to purchasing. Keep them engaged with more content, and add a few points to their score every time they engage.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 195

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 187

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DECEMBER 8, 2023

Unfortunately, many organizations make the mistake of trying to pull lists from their already-segmented CRM. Try creating a list of all contacts that is not segmented in your CRM. You can then pull this single list into the new marketing automation tool and segment people using the new tool.

Marketing Automation Services 228

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NOVEMBER 27, 2023

You can then segment your audiences and create personas. Without a way to segment customers based on actions, workflows were frustrating and time-consuming. Using marketing automation, the organization automated email campaigns and improved segmentation efforts.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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FEBRUARY 6, 2024

Unfortunately, many organizations make the mistake of trying to pull lists from their already-segmented CRM. Try creating a list of all contacts that is not segmented in your CRM. You can then pull this single list into the new email marketing automation tool and segment people using the new tool.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130