5 ways to promote your promotional products

Biznology

When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products.

Leveraging Happy Customers To Promote Your Brand

Marketing Insider Group

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers.

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How promotional products fit in with the modern consumer

Biznology

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

How to Leverage Happy Customers To Promote Your Brand

Marketing Insider Group

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. The post How to Leverage Happy Customers To Promote Your Brand appeared first on Marketing Insider Group.

Promotional Products Work Week

Biznology

Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create.

Transactional vs. Promotional

Modern Marketing

In reality, ISPs don’t distinguish or care if the IP you are sending from is promotional or transactional. A good rule of thumb is to ask yourself “if the customer does not receive this message, would they call in to complain”?

What promotional products are on your desk? [survey results]

Biznology

When it comes to promotional products, there is one thing for sure, this marketing method and advertising tool has stood the test of time. What promotional merchandise do you have on your desk right now? What is your reaction when you receive a promotional product(s)?

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. Guest post by Rosemary McKee.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Why helpful, non-promotional content is the key to lead generation success.

How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. The right promotional products can help make your brand and your message memorable.

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time. Their first promotional video for the U.S.

Promote Customer Loyalty

MakesBridge

For all businesses, a loyal customer proves time after time to hold more value than new customers. Loyal customers can be totalled up to 10 times the value of their first purchase. The following are strategies to launch your customer loyalty. Invest in Customer Service.

3 Music Promotions That Broke Through the Noise And What Can Teach Content Marketers

Marketing Insider Group

Rest assured that there are plenty of other paths for promotion. LANY’s cheeky billboard was just one piece of its larger promotion strategy, which leans heavily on online video and social media content.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

The 12 Hottest Tools for Content Promotion

Marketing Insider Group

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.

How Marketing Strategy Helps To Engage With Loyal Customers

Webbiquity

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience.

Email Marketing Inspiration: How Brands Utilize Gmail’s Promotions Tab Annotations

Litmus

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab?

How to Utilize the Power of Gmail’s New Promotions Tab

Litmus

The Gmail Promotions tab has gotten a major update that you shouldn’t miss. The new Promotions tab provides email marketers with brand new, more visual opportunities to deliver even more value to Gmail users—and makes it easier and faster for subscribers to see inspiring images and deals.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

What kind of promotions hook you? Do you know what kind of promotions hook your customers? Have an idea of which promotions lead to greater return on marketing investments (ROMI)? Reward-based promotions needn’t necessarily be validated prior to reward issuance.

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Does Your Product Help Your Customers Get Promoted?

Marketo

At Influitive’s Advocamp summit, countless professionals regaled the crowd with tales of how software enhanced their careers, touched their lives, and even earned them promotions. In this post, I’ll explain how customer advocacy is a powerful undercurrent that helps products spread.

How To Use Social Media To Promote Your Next Event

Modern Marketing

Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. Social media can play an important role in promoting your upcoming event as long as you use it wisely.

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

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How To Create More Long Term Brand Promoters

Marketing Insider Group

Now, there are customers who like a product and will give a referral if asked, and then there are promoters. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group.

8 Powerful Ways to Promote Your Product in Social Media

Altitude Branding

You can use social media for personal purposes but a lot of businesses have also found social media to be useful when it comes to promoting their products to a wide variety of audiences. Ideas To Promote Your Business On Social Media. Create In-Store Promotions.

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Non-Promotional Holiday Email Ideas To Transition Into The New Year

Act-On

Stay top-of-mind with your customers and set up a smooth transition into the New Year with these non-promotional holiday email ideas. Email Marketing customer engagement email holiday

Promoted Content: 5 Steps to Take Before Launch

KoMarketing Associates

Here’s what the digital content landscape looks like now: While marketers can still get their messages out with these channels, the competition for customer attention is fiercer than ever. Promoted content platforms like Outbrain and Taboola allow you to submit your content using a CPC model, which is then placed on thousands of popular websites across the web as “sponsored posts” with hopes of garnering new visitors leads.

How Does Prioritizing Net Promoter Score and Customer Experience Drive Revenue?

Martech Advisor

Net Promoter Scores offer a glimpse into customer sentiment, satisfaction, and pain points. Marketers can use this data to deploy targeted campaigns and strategies, increasing profitability for every customer. The most loyal customers may not be your biggest revenue generators.

Four Data-Driven Metrics for Managing Your Customer Experience

Webbiquity

Take customer experience, for example. How can a company possibly reduce the emotions, interactions, and personality traits that impact a customer’s perception of a business to a single number? Here are four data-driven metrics for managing your customer experience.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Simple Tips to Promote Your B2B Content

BOP Design

However, many organizations fail to properly promote the content once it is created. In this post, we share simple tips for B2B marketers to promote content pieces. Run a Paid Promotion on Social Media.

How to Use Your Net Promoter Score for Continued Growth

Launch Marketing

One metric rises above the rest when it comes to tracking and measuring the organic growth potential that resides in your customer base. 6 or lower = Detractor -These are your customers who are actively dissatisfied with your services. This will give you a two-digit Net Promoter Score.

Modern (B2B) Love: Deepen Customer Relationships With Post-Sale Engagement Marketing

Forrester B2B

Ah yes, anyone suffering from a chocolate hangover? Or an excess of corny romanticism? Let’s face it, we all love “love” — but with Valentine’s Day a week behind us, the last thing you probably want right now is more advice on relationships.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. Which content promotion tools are most useful?

5 skills you need to get promoted in 2020

Sprout Social

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. As you work towards a promotion, you will set goals.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Gmail’s Promotions Tab Helps Your Personalized Offers Stand Out from the Spam Personalized emails are powerful, so long as they are opened.

CMO Disruption: Marketing Is More Than Just Promotion!!!

Marketing Insider Group

I explained: Content marketing is not about trying to become the New York Times , it’s simply trying to answer earlier stage questions that customers (and potential customers) are looking for… …Can we create content as good as the influencers in our space?

Marketing Is Personal – Emotion Beats Promotion By 2X

Marketing Insider Group

Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.” From Promotion to Emotion. I have always believed that B2B Marketing is personal.

Net Promoter Score (NPS) in B2B – the evidence

Savanta

Net Promoter Score (NPS). Being based on one straightforward question (see here) which can be asked at multiple touchpoints without placing onerous demands on customers’ time, collecting NPS data is relatively straightforward. Enhance your customers’ experience