INDUSTRY INSIGHTS YOUR PEERS ARE READING
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Reactivation marketing applies to all kind of product and services categories, from consumer to business markets. MORE
Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional. MORE
This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today. MORE
We spend a lot of time talking about marketing productivity. But what about productivity in general? These productivity apps for everyday use can help make life a little easier for you. The post 5 Awesome Productivity Apps For Everyday Use appeared first on OutboundEngine. MORE
Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. Customers want to feel like they are listened to. Focus on Customer Experience. MORE
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create. MORE
The post How to Diversify from Product-Centric Content appeared first on Kapost Blog. Customer Experience Demand GenerationSuccessful content marketing engages audiences during “brain break” moments. MORE
When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. MORE
I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs. MORE
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. MORE
When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success. MORE
Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.” MORE
Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. Product usage. MORE
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers. MORE
Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Marketing automation can also be useful in customer retention programs. MORE
The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive? MORE
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback? MORE
These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. MORE
Developer Relations Marketing Leaders Product Development Success Stories Uncategorized User Reviews advocacy advocacy marketing advocate hub advocate marketing advocate marketing program advocate rewards advocate success advocatehub ideas advochat b2b customer engagement B2B marketing b2b product reviews b2bmarketingzone customer feedback customer reviews powerdms product development product marketing ray lau review sites MORE
We know that even if the brands we use disappear, another product or service will come along to replace it. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing MORE
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty. MORE
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety. MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate. MORE
It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer. MORE
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group. MORE
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive. MORE
That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3. Product AnnouncementsAt ReachForce, we know that there is always room for improvement. MORE
We are thrilled to let you know that TapInfluence has launched a customer-facing enterprise API as an upgrade feature. As more of our customers are integrating influencer metrics with other digital analytics, this has been a much-requested feature from our customers. MORE
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond. MORE
That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year. MORE
They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group. MORE
Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help. MORE
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”. MORE
Biznology
MAY 11, 2018
Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create.
Influitive
DECEMBER 10, 2018
Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond.
Reachforce
OCTOBER 10, 2018
That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3. Product AnnouncementsAt ReachForce, we know that there is always room for improvement.
Webbiquity
APRIL 15, 2019
Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Influitive
FEBRUARY 8, 2019
Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.
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Webbiquity
MARCH 28, 2019
Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. Customers want to feel like they are listened to. Focus on Customer Experience.
Webbiquity
JANUARY 10, 2019
Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Marketing automation can also be useful in customer retention programs.
Industrial Marketing Today
AUGUST 26, 2017
This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today.
Biznology
JUNE 29, 2017
Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. Product usage.
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Because of this, selling your product or service to a government. selling to a customer or business and selling to. our VP of Customer Success, Curtis Bendt. should take when considering selling your product to a government agency. they can purchase products.
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Biznology
FEBRUARY 15, 2018
That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.
Influitive
MARCH 16, 2018
Developer Relations Marketing Leaders Product Development Success Stories Uncategorized User Reviews advocacy advocacy marketing advocate hub advocate marketing advocate marketing program advocate rewards advocate success advocatehub ideas advochat b2b customer engagement B2B marketing b2b product reviews b2bmarketingzone customer feedback customer reviews powerdms product development product marketing ray lau review sites
Biznology
MARCH 5, 2018
Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety.
Biznology
APRIL 27, 2017
As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Reactivation marketing applies to all kind of product and services categories, from consumer to business markets.
Advertisement
hello@marketjoy.com Discounting to attract new customers has been. product or service? for new ways to acquire customers. with some of these popular reasons for discounting: 1) To encourage a customer to close a. product or service. people or products.
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Influitive
OCTOBER 12, 2018
It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.
Biznology
SEPTEMBER 14, 2017
Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”
Modern Marketing
MARCH 28, 2019
I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs.
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companies in the customer experience (CX), human resources (HR) management, and eLearning. performance” is important across the board, precisely what that means varies by product. emerging categories like customer experience. customers. lead production.
Kapost
MARCH 28, 2019
The post How to Diversify from Product-Centric Content appeared first on Kapost Blog. Customer Experience Demand GenerationSuccessful content marketing engages audiences during “brain break” moments.
Marketing Insider Group
SEPTEMBER 5, 2018
They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group.
Biznology
MARCH 21, 2018
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?
Modern Marketing
MARCH 22, 2019
What makes a loyal customer nowadays? You can no longer say that it is just a satisfied customer or even a repeat customer. After all, if another option becomes more convenient, a customer will just as soon drop you and go with them. Signs of True Customer Loyalty.
Advertisement
size Profit Marin Customer. perhaps focusing on different target customer groups or geographical regions. - It might be a customer relationship management system for the team, or other. size Profit Marin Customer. more leads into customers - right?
Biznology
APRIL 9, 2018
These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.
Biznology
FEBRUARY 1, 2019
The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide. Are employees engaged, motivated and productive?
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.
Marketing Insider Group
FEBRUARY 11, 2019
We know that even if the brands we use disappear, another product or service will come along to replace it. The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.
Marketing Insider Group
MARCH 22, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.
Customer Experience Matrix
SEPTEMBER 25, 2018
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360 , which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction”.
Act-On
OCTOBER 7, 2016
When all of a sudden your customer support team was now called your customer, or client, success team? What follows is an edited version of our conversation, with key takeaways that capture what Luke believes to be the crucial elements of building customer success.
Outbound Engine
JANUARY 14, 2019
We spend a lot of time talking about marketing productivity. But what about productivity in general? These productivity apps for everyday use can help make life a little easier for you. The post 5 Awesome Productivity Apps For Everyday Use appeared first on OutboundEngine.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Act-On
MAY 24, 2017
It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.
Biznology
MAY 4, 2018
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. Arguably, the most important element of the customer experience and therefore, of marketing, is the content that a company offers to its customers.
Webbiquity
FEBRUARY 28, 2017
Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.
Tapinfluence
JULY 2, 2018
We are thrilled to let you know that TapInfluence has launched a customer-facing enterprise API as an upgrade feature. As more of our customers are integrating influencer metrics with other digital analytics, this has been a much-requested feature from our customers.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.
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