Act-On

SEPTEMBER 11, 2019

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

Develop 169

Develop Product Customer Act-On 169

Biznology

MAY 11, 2018

Next week is “Promotional Products Work Week”! It is promoted each year by the Promotional Products International Association. Promotional Products Work! Week is an industry-wide event dedicated to celebrating the power of promotional products and the value they create.

Promotion 192

Promotion Product Work Public Relations 192

Influitive

JULY 11, 2019

You can claim to be customer obsessed. Former Netflix VP of Product Gibson Biddle thinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product management

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Product Test Customer Purchase 172

Influitive

DECEMBER 10, 2018

Not hitting your product adoption targets? It could be that you haven’t achieved product-market fit—something that “80% of companies never achieve.” In my experience, most companies rely on time-consuming outreach to validate their products and gather customer feedback. Or, they send out impersonal email surveys that don’t motivate customers to respond.

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Product Develop Communities Demand 159

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companies in the customer experience (CX), human resources (HR) management, and eLearning. performance” is important across the board, precisely what that means varies by product. emerging categories like customer experience. customers. lead production.

SMB

Reachforce

OCTOBER 10, 2018

That’s why we listen to our customers and their recommendations to deliver our best product yet in Q3. Product AnnouncementsAt ReachForce, we know that there is always room for improvement.

Product 170

Product Reachforce Campaign Process 170

Influitive

FEBRUARY 8, 2019

Figuring out how to get quality product feedback from your customers quickly can be a big challenge for product teams. And yet, your success as a software product depends on it. The truth is, your customers are busy professionals who need a good reason to spend their valuable time filling out a customer survey or. The post Q&A With ON24’s Tiffany Beddow: How To Get Better Product Feedback From Your Customers, Faster appeared first on Influitive.

Product 140

Product Customer Survey Communities 140

Webbiquity

JANUARY 10, 2019

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Marketing automation can also be useful in customer retention programs.

Product 220

Product Marketing Automation Automation SMS 220

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Personalize the Customer Experience.

Customer 261

Customer Help Strategy Loyalty 261

Influitive

JULY 11, 2019

The post How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product appeared first on Influitive. Customer Success Customer-Powered Enterprise Product Development customer delight customer obsession customer success product development product management

Product 100

Product Test Customer Develop 100

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products.

Conversion

Influitive

MARCH 16, 2018

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Review Product Customer Opinions 135

Launch Marketing

SEPTEMBER 26, 2019

So, what does this mean for your upcoming B2B product launch ? You can think of your “invisible customers” as just that – B2B customers that are invisible until ready to purchase. Map Out What Your Invisible Customers Look Like.

Best Practice 62

Best Practice Product Practices Buyer Personas 62

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. 81% of consumers keep promotional products for more than one year.

Promotion 204

Promotion Product Merchandising Comparison 204

Biznology

MARCH 5, 2018

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. Today, we are taking a look at the trends in promotional products that we saw at the show. Product safety.

Promotion 210

Promotion Product Trends Trade Show 210

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Generation

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. Here are four specific ways B2B firms can optimize their approach to customer service. Consumer customer service is primarily transactional.

Service 244

Service Customer Effective Effectiveness 244

Biznology

JUNE 29, 2017

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection. Product usage.

Customer 205

Customer Focus Group Urgency Tips 205

Industrial Marketing Today

AUGUST 26, 2017

This company has […] The post Industrial Content Marketing: Product Centric vs. Customer Centric Content by Achinta Mitra appeared first on Industrial Marketing Today.

Industry 212

Industry Product Content Marketing Content 212

Webbiquity

JUNE 25, 2019

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Customer service starts with getting the basics right.

Rules 250

Rules Experience Optimization Customer 250

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hello@marketjoy.com Discounting to attract new customers has been. product or service? for new ways to acquire customers. with some of these popular reasons for discounting: 1) To encourage a customer to close a. product or service. people or products.

Industry

Marketing Insider Group

SEPTEMBER 5, 2018

They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group.

Product 227

Product Fulfillment Customer Brand 227

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. Perhaps the best one makes the claim that “ To Get More Creative, Get Less Productive.”

Creative 158

Creative Product Rules List 158

Webbiquity

MARCH 28, 2019

Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. Customers want to feel like they are listened to. Focus on Customer Experience.

Best Practice 271

Best Practice Practices Customer Best 271

Biznology

APRIL 27, 2017

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Reactivation marketing applies to all kind of product and services categories, from consumer to business markets.

Case 167

Case Customer Churn Rate Frequency 167

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size Profit Marin Customer. perhaps focusing on different target customer groups or geographical regions. - It might be a customer relationship management system for the team, or other. size Profit Marin Customer. more leads into customers - right?

Sales

Influitive

OCTOBER 12, 2018

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Custom Publishing 186

Custom Publishing Customer Relationship Creative 186

Influitive

OCTOBER 12, 2018

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

Custom Publishing 178

Custom Publishing Customer Relationship Creative 178

Influitive

MARCH 29, 2018

For a modern technology company to thrive, having a community of engaged customers is essential. Nobody knows this better than Kate Cohen, Senior Manager of Product Marketing at Carbon Black, a leading provider of endpoint security solutions. Carbon Black’s customer community has a critical mission: to band together and combat attackers who threaten their companies’.

Develop 138

Develop Product Review Ads 138

Webbiquity

FEBRUARY 28, 2017

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

Personalization 203

Personalization Tools Product Best 203

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. How to add value for your customers throughout their entire journey. It's 2019.

Product

Biznology

MARCH 21, 2018

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback?

Experience 185

Experience Customer A/B Landing Page 185

Single Grain

OCTOBER 9, 2019

After a great deal of research, you pick a line of products and a business model. If your hard-earned traffic doesn’t actually buy anything after landing on your product pages, then all your efforts are essentially for nothing. 1) Product Visuals. 2) Product Copy.

Product 84

Product Conversion Banner Amazon 84

Marketing Insider Group

MARCH 22, 2018

Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.

Best Practice 282

Best Practice Product Practices Conversion 282

Biznology

APRIL 9, 2018

These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site.

Customer 194

Customer Buying Cycle Differentiation Words 194

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Service

Modern Marketing

SEPTEMBER 19, 2019

Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing. Oracle is moving from being a product-based company to being a service provider hyper-focused on customer success.

Customer 241

Customer Touchpoints Fulfillment Satisfaction 241