Trade Press Services Newsletter

AUGUST 4, 2022

To allow users to access and request deletion of their data, organizations need to know where their customers’ personal data is stored. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. When a user opts-in to Mail Privacy Protection, they’re allowing Apple to pre-fetch (or download), emails and email images to their device. Translation?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. This efficient and effective edge is what every business is looking for and why the average SalesOS customer willingly pays more than $30,000 a year for it.

Communities 130

Communities Zoominfo Promotion Privacy 130

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. In this blog post, you can learn about Apple's MPP, what it means for customers and businesses, and how to realign your approach to metrics in order to make your email marketing most effective.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

OCTOBER 27, 2021

In Andrea’s words, “It means changing the way you design work: looking for quick wins, rapid testing and learning opportunities, getting away from those big-bang, quarter-long initiatives, and finding ways to slice off pieces of that to deliver value to customers in a shorter time.”. Get back to the fundamentals. Then, track that.

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Customer Experience Matrix

APRIL 13, 2018

Trust has been chasing me like a hungry mosquito. It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. But I’m also trying to figure out where we all need to go next.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Sana Commerce

AUGUST 22, 2023

This collaboration signifies that Sana Commerce is dedicated to maintaining the end-user’s consent and trust. Streamlining permission management with Usercentrics Usercentrics believes in creating a healthy balance between data privacy and data-driven business, by delivering solutions for every size enterprise.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Litmus

NOVEMBER 23, 2021

How does the idea of customer journey factor into your 2022 plan? There might be customers who open an email as part of their onboarding campaign, but they might be more inclined to engage on mobile apps. They have to be ready with a sequence of emails—like in an onboarding campaign —or also be ready for when that customer engages.

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. You get attribution based on website activity so you know where your customers are engaging, and can use automation based on website visitor behavior.

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Customer Experience Matrix

NOVEMBER 18, 2018

Companies whose customers are concentrated on one or the other side of the urban/rural divide may benefit from polarizing choices: pro-Kaepernick for Nike, anti-abortion for Hobby Lobby. There are other, more parochial reasons for some companies to take strong policy positions. Morning Consult , Euclid , and Bambu found the opposite.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Listen to customers and look past open rates. Email performance in the U.K.

Privacy 99

Privacy Email Marketing Privacy Protection Open Rate 99

DotDigital

NOVEMBER 5, 2021

At Dotdigital we immediately jumped into action and planned out how we can mitigate these changes for our customers. We’re pleased to say these changes have now been implemented and our customers have new ways of working with iOS 15 in mind. . There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Martech

SEPTEMBER 22, 2021

I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. Chris suggested, in these early stages, that there is also a data advantage for brands to use loyalty programs with NFTs because they wouldn’t be sharing customer data with third parties or relying on them for their data.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 120

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 120

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 120

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. This is a testament to email’s ongoing ability to garner—and keep—engaged customers amidst changing strategies. . Learn more.

Email Marketing 78

Email Marketing Trends Privacy Protection Multi-Channel 78

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. However, it’s important to keep the customer journey in perspective. Bounce rate.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Salesforce Marketing Cloud

APRIL 20, 2022

Customers are increasingly engaging online through new innovative formats. In this digital-first era , marketing’s responsibility has evolved around two critical roles: the stewards of customer relationships and the engine fueling growth. Today’s marketer has a dual mandate: nurturing customer relationships and growing revenue.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Navigate the Channel

SEPTEMBER 15, 2023

Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. Imagine a scenario where a customer visits an e-commerce website and browses through various products. Its significance is only expected to grow in 2023 and beyond.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

DotDigital

JUNE 14, 2021

And while those strategies will differ by industry, sophistication, segment, and more – responsible marketers have long understood the value of a direct relationship with their customers, and email has long been the cornerstone of direct customer engagement. More reliable customer engagement. What does it mean for you?

Privacy 98

Privacy SMS Opt-out Open Rate 98

Vision6

AUGUST 23, 2021

In fact, it has the potential to increase customer engagement, conversions, and retention. Begin by putting together an outline of your customer journey, creating a visual map of all the hoops a customer may jump though before converting. billion annually by 2023. Source: Really Good Emails. Tailor your content.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Salesforce Marketing Cloud

APRIL 21, 2022

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. On the surface, marketing teams still build the various engagements, campaigns, and activations that are part of meaningful customer journeys.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Customer satisfaction data. Audience data. Brand effectiveness data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Biznology

JANUARY 14, 2019

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits. This defines a brand’s integrity and trust.

Facebook 91

Facebook Brand Identity Branding Privacy Protection 91

Litmus

AUGUST 9, 2022

Social proof is a powerful way to boost brand trust and engagement in your email campaigns. To put it simply, people trust people. By leveraging social proof in email—whether it’s a testimonial, number of “likes,” or user-generated content—it reinforces brand trust with your subscribers. Read on to learn: What is social proof?

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Envy

APRIL 5, 2022

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. First-party data is information collected passively by brands directly from their customers with their consent, through their own channels, like their website, email, SMS and loyalty programs.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Sprout Social

AUGUST 21, 2023

Watch the video below to hear their hot takes on the benefits and fears of AI, including job replacement: Privacy concerns Concerns surrounding data privacy, protection and security are top of mind for brands. These messages can be used for content, customer care, etc.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Martech

OCTOBER 28, 2021

Build a singular customer ID system that can scale and support active profiles. Deliver omnichannel customer experiences. Brands should focus on delivering great customer experiences across every touchpoint. This will help build consumer trust and provide marketers with relevant first-party data. Read more here.

Facebook 108

Facebook Planning Marketing Budget Creation Marketing Budget 108

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. It can be done in a way that leads to more effective campaigns that generate trust and yield a higher ROI.

Privacy 96

Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Martech

JANUARY 27, 2023

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs.

Advertising Agencies 138

Advertising Agencies Privacy Paid Search Agency Privacy Protection 138

Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix. In your inbox.

Paid Search Agency 106

Paid Search Agency Privacy Work Management Marketing Proposals 106

Litmus

DECEMBER 7, 2022

BIMI will become the de-facto indicator of visual trust in email. The goal of the business is to engage with and convert customers. Customer data platforms will accelerate email capabilities. Aaron Beatty, Director of Digital Engagement, Attain Partners. ” –Lee Munroe, Head of Design, OneSignal.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” Its purpose is to serve as a platform for all voice, chat and digital customer service systems.

Marketing Automation Services 100

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 100