Privacy-Protecting Systems Are The New Green

Customer Experience Matrix

Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. In other words, privacy-protecting systems are a big and growing business. Privacy is the new green: the cool virtue signifier for consumers and businesses alike.

Why CMOs should embrace data privacy protection

ClickZ

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Unfortunately, one vital department, marketing, often ignores the call for the cultural and technology changes required to protect private information.

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Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Today was another great day at Silverpop Amplify 14 #SPOP14.

California Consumer Privacy Act and the Increasing Pressure for a New National Standard

Modern Marketing

Then there was the EU’s General Data Protection Regulation (GDPR) , which came into effect in 2018. Passed in 2018 and due to go into effect on July 1, 2020, CCPA will add significant privacy protections for Californians and place new burdens on businesses.

Building Trust Requires Innovation

Customer Experience Matrix

It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. customer experience facebook marketing privacy relationships trust

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Email Deliverability Quarterly: Return Path Acquired, CCPA Update, Yahoo-AOL Merged, and More

Modern Marketing

” “The uncertainty around the future of the Return Path offerings could lead their customers to search for alternatives,” she says. More State Consumer Privacy Bills Brewing. “One way or another, privacy legislation is changing in the United States.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Companies whose customers are concentrated on one or the other side of the urban/rural divide may benefit from polarizing choices: pro-Kaepernick for Nike, anti-abortion for Hobby Lobby. Advocating policies that protect those environments is a perfectly legitimate activity.

The California Consumer Privacy Act of 2018: Do you know where your personal data is?

Modern Marketing

Your answers are probably ‘No’ That’s because you’ve handed over a lot of private data to service providers on the internet and trusted that they’re protecting you and that data. New legislation will add significant privacy protections for Californians and place new burdens on businesses. Earlier this year law makers in California introduced sweeping consumer privacy legislation. It’s past your bedtime.

You Need a Privacy Policy in 2017: Here's How to Start

Hubspot

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle.

How Zuckerberg Has Undermined Trust In The Facebook Brand

Biznology

In 2018, Mark Zuckerberg showed the world how a steady stream of blunders and insensitivity to consumers’ concerns over privacy and fake news has tragically damaged trust in the Facebook brand. The Facebook founder and CEO essentially traded a core value, privacy, for profits.

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Why Data Privacy Matters To Win Back Unsubscribers

Opt Intelligence

It’s a given to most businesses that they need to protect the data of their customers. You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers.

Danah Boyd On Privacy and Online Social Cues

Modern Marketing

by Jesse Noyes | Tweet this Always the virtual iconoclast, Danah Boyd , a senior researcher at Microsoft, made the argument that when we talk about protecting people’s privacy, we probably don’t know what we’re talking about. “No No one can actually agree on what privacy means or what it takes to protect privacy in the first place,” Boyd said at the 2011 Personal Democracy Forum in New York City.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Each of your EU customers has the right to have their data erased if requested. Privacy by Design.

Facebook to Roll Out 'Similar' EU Privacy Options to All Users

Hubspot

Facebook announced today that it will be sending all users a News Feed alert asking them to review their data and privacy options. The alert, says Facebook, is "similar" to the one received by users in the European Union (EU), as required by the General Data Protection Regulation (GDPR), which comes into force this Friday. Everyone globally on Facebook will get asked about their privacy settings as GDPR goes into effect.

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Why is privacy protection expensive?

How to Make a Global Black Friday Happen

Martech Advisor

Obviously, cultures differ outside of the US – as do consumers, and the knowledge that marketers use to interact with American consumers does not inherently transfer, and building trust in regards to data and privacy protection is not easy to do with an international audience.

How the California Consumer Privacy Act (CCPA) Will Impact Your Business: Definition, Guidelines, and Obligations

Outreach

The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers.

Advancing Data Privacy: A Collaborative Approach to Better Regulations 

Martech Advisor

can learn from current policies such as GDPR, CCPA and why all interested parties must have a seat at the table in order to establish a national standard for consumer privacy. Meanwhile, states like Vermont, Nevada, and Maine are actively implementing their own consumer privacy laws.

Unriddled: New Data on Trust in Facebook, Product Announcements from Apple, and More Tech News You Need

Hubspot

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google.

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Data is More Secure Than Ever with Lead Liaison’s Participation in the Privacy Shield

Lead Liaison

Privacy Shield Frameworks to increase data security for international clients. The Privacy Shield Framework complies with European Union and Swiss data protection requirements when transferring personal data in and out of the United States. In order to comply, US-based organizations must certify themselves with the Department of Commerce, as well as publicly commit to comply with the Privacy Shield Program’s requirements. About the Privacy Shield Agreement Model.

A different kind of Facebook privacy issue

Biznology

I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. So, if your customers operate in Facebook (and whose doesn't?), Image via Wikipedia.

Demystifying data driven advertising

Choozle

Issues around data privacy with Facebook’s Cambridge Analytica scandal and EU’s GDPR regulations have brought data to the forefront of news coverage and opinion for consumers. Types of customer data: Third-party data and first-party data.

Marketo’s Position on the New Privacy Developments

Marketo

by Josh Aberant Within the past month we’ve seen major privacy initiatives from three major players in the online commerce space: FTC with a Do Not Track list proposal; Microsoft with announcements of tracking blocking technology in the upcoming release of the Internet Explorer browser; US Dept.

Join our Live Panel on May 3rd: Facebook Marketing - How to Grow, Engage & Convert Fans

SnapApp

Rob Shavell - as co-founder of Abine , an online privacy company, Rob brings a unique perspective in the successful merging of social media marketing and privacy protection. Melissa L acitignola ( @moelissa ) - as Community Experience Designer at Gemvara , Melissa creates visually rich spaces where customers can engage and share. Calling all Boston area social media marketing enthusiasts!

Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

I spent years in the trenches building custom interactive campaigns for clients on Facebook, and I learned everything the hard way … so you don’t have to. Protect data. This section is all about privacy and control. Always include a publicly accessible privacy policy.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Videos can be easily integrated with social media or privacy-protected with a password when you’re working on a project that isn’t quite ready to be seen by the world. Wistia was created specifically for marketing professionals to get viewers back to their websites and converted into customers. Wistia has great features, including a video heat map to help you understand the science behind viewing habits and better serve content to your customers. Video!

Marketing in Data-Sensitive Industries. Personalization vs. Privacy

Ladder.io

With a wealth of data at their fingertips, marketers operating within the digital ecosystem, whether it’s the banking, government institutions, or healthcare industry struggle to keep a balance between data privacy and security, transparency, and marketing personalization. . Privacy Paradox

? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

So while the Federal Trade Commission (FTC) has truth-in-advertising, credit, and privacy standards that apply to all businesses, they also have some rules and compliance guides for particular industries.

The Internet Had a Busy Week. Here's What You Missed.

Hubspot

Senator Al Franken has joined the conversation, in his questioning of Face ID’s possible violation of privacy protections. (He That’s unacceptable in a world where most businesses with a digital consumer-facing presence collect some semblance of information from customers.

FTC & its Do Not Track List: Themes and Terminology

Marketo

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. Released just over a month ago, this report is one of many indicators making clear that online privacy is changing in the US.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Some ideas for your next live video could include: Hosting Q&A sessions with customers or staff. BMW personalized MMS messages to 1,200 customers and improved conversions by 30%. Ignoring Privacy Protections. Something like, “We respect your privacy.