Not Translating Your Customer Portals? You May Be Harming Brand Loyalty

Martech Advisor

Keeping new international customers takes care and positive engagement, including catering to their needs in secure login experiences. Far fewer, however, translate their secure digital experiences to support the post-purchase customer journey. Localizing Portals for All Markets.

Portals – Part II: Turning Challenges Into Success

EMagine B2B Blog

So you want to build a portal. You’ve defined your portal’s purpose (i.e. to provide a faster and more efficient way for individuals from different agencies, offices and departments to coordinate and communicate), users (Customers/Patients?, Key Portal Functionalities.

HubSpot partners with Supermetrics to enable automated multi-portal views

ClickZ

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. Previously, marketers had to manually integrate the data from multiple HubSpot portals or from tools utilizing that data. The post HubSpot partners with Supermetrics to enable automated multi-portal views appeared first on ClickZ.

Website Portals: Turning Challenges Into Success

EMagine B2B Blog

So you want to build a portal. You’ve defined your website portal’s purpose (i.e. to provide a faster and more efficient way for individuals from different agencies, offices and departments to coordinate and communicate), users (Customers/Patients?, Key Portal Functionalities.

Portals – Part I: What Is A Portal And Do You Need One?

EMagine B2B Blog

But what if you want to offer a more secure and personalized method for providing additional or exclusive resources to critical customers, partners, stakeholders and/or employees? That’s where portals come into play. What is a Portal? Portals are essentially microsites that house secured aggregated content, and can be used for internal purposes ( intranets ) or for external knowledge sharing ( extranets ). that will be included within the portal.

Website Portals: What Is A Portal And Do You Need One?

EMagine B2B Blog

But what if you want to offer a more secure and personalized method for providing additional or exclusive resources to critical customers, partners, stakeholders and/or employees? That’s where portals come into play. What is a Website Portal? Getting Started With Portals.

Here’s What Facebook Portal Means for Marketers

Content Standard

The Facebook Portal voice chat device is equipped with a lot of the familiar features included with other voice search tech. And, most critically, Portal is connected to users’ Facebook and Facebook Messenger accounts. How Will Portal Tackle Privacy Concerns?

‘May the Force be with You’: How to Connect Salesforce to the NetLine Portal

NetLine

Salesforce is a one of the most utilized connection types for users of the NetLine Portal – surely, these users have come to understand the Jedi-levels of data and sales optimization it delivers. Customize your form and generate the HTML.

Connecting On24 to the NetLine Portal: The real-time fulfillment solution for webinar warriors

NetLine

In addition to the traditional white paper, the webinar is becoming one of the top content types used for lead generation on the NetLine Portal. 5 Easy Steps to Connect On24 to NetLine Portal. Make sure they match what you have going on in On24, that includes custom fields.

Self-Service Portal for Data Delivery and the Oracle Data Management Platform

Modern Marketing

The Self-Service Portal for Data Delivery is aimed at providing easy data delivery capabilities specifically geared for any Application Partner – one pre-integrated into the Oracle Data Management Platform (Oracle DMP), or someone new.

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How to Connect GoToWebinar to the NetLine Portal

NetLine

Go faster: accelerate conversion with real-time connectors to the NetLine Portal. For our customers utilizing the NetLine network to promote their GoToWebinar events for lead generation, real-time lead fulfillment makes it faster and easier to nurture webinar leads.

How to Connect the NetLine Portal to Marketo

NetLine

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. These will also be added to the NetLine Portal form to ensure they connect.

4 Reasons a Partner Portal May Be a Horrific Idea if You’re Using Marketing Data

Reachforce

Marketing data is almost always related to how it helps you improve your lead generation efforts, conversion rates, brand reputation, and other customer-related initiatives. But the power of data is that it’s useful across your department and organization, even in the arena of building and maintaining relationships with your suppliers and other business partners. That’s […]. Digital Marketing marketing data

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‘May the Force be with You’: How to Connect Salesforce to the NetLine Portal

NetLine

Salesforce is a one of the most utilized connection types for users of the NetLine Portal – surely, these users have come to understand the Jedi-levels of data and sales optimization it delivers. If you have developed campaigns in the NetLine Portal for your brand or on behalf of a client, it’s a breeze to connect fulfillment of leads to Salesforce. Customize your form and generate the HTML.

B2B marketing lessons from Michael Brenner

Biznology

One of Brenner’s many career accomplishments was his early recognition of the value of web communities as a way to attract, engage, and establish a relationship of trust with customers and prospects. Focus on customer success.

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How To Turn A Sleepy B2B Support Portal Into A Thriving Advocate Community

Influitive

In the past, they tended to devolve into quiet support portals (or, at worst, ghost towns). However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is. The role of B2B communities is shifting.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Customer Service Management Tools.

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Hello, Eloqua! Real time lead delivery from NetLine Portal in 6 easy steps

NetLine

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. The NetLine Portal integrates seamlessly with virtually any 3 rd party solution. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up?

Versium Launches Developer Portal with API Access to AI-Powered Marketing & Data Solutions

Versium

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. The Developer Portal enables developers to dramatically increase marketing ROI by transforming the e-commerce, marketing automation and CRM platforms they deploy with Versium’s proven data technology solutions.

Versium Launches Developer Portal with API Access to AI-Powered Marketing & Data Solutions

Versium

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. The Developer Portal enables developers to dramatically increase marketing ROI by transforming the e-commerce, marketing automation and CRM platforms they deploy with Versium’s proven data technology solutions.

Self-Serve is a Great Model for Vendors – and Customers

Modern Marketing

While some critics see the move to self-serve as a cynical attempt to offload costs (time, expense) to customers. But there’s also a huge benefit to customers – if done correctly. Self-serve can allow customers to access training and get answers when they need it.

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Influencer Marketing in Customer Service

Aberdeen

How Does Influencer Marketing Fit into Customer Service? While marketers have perfected the use of influencer marketing to improve brand awareness and drive revenue, influencer marketing is still a relatively new concept for customer service leaders.

9 Innovative AI and Robotics Ideas to Improve Customer Experience

Martech Advisor

Customer Experience (CX) is at the center of every organization’s growth strategy and technology is significant in transforming it. Here are a few innovative ideas to improve customer experience with Artificial Intelligence (AI) and Robotics. Customer Behavior Online and Offline.

Will GDPR Hurt Customer Data Platforms and the Marketers Who Use Them?

Customer Experience Matrix

Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. Most obviously, it raises companies’ awareness of customer data management, which is the core CDP use case.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights.

How to Get More Customer Reviews, Testimonials, and Social Proof

PureB2B

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. Customer reviews are great for referral marketing.

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3 Things Customers Expect from Your Videos for Customer Support

Vidyard

Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support.

Is Context The Future Of Customer Experience?

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here, I often talk about the need for customer-centricity in marketing and the cultural challenges inside businesses to put customers first. The Future of Customer Experience from SAP.

How to gain more lead generation opportunities from your campaigns

NetLine

B2B marketers using the NetLine Portal for content syndication lead generation are already using the robust reporting and real-time data to optimize campaigns. With these enhancements and best practices in the Portal, marketers can easily overcome common barriers to success.

See why we’re always saying this one phrase about B2B content syndication

NetLine

In less than 20 minutes, B2B marketers can launch a fully-loaded, customized, content syndication lead generation campaign on the NetLine Portal. Click here to make your free NetLine Portal account.

Holy, Hubspot! 4 Easy Steps to Real-time Lead Fulfillment

NetLine

Did you know that you can connect the NetLine Portal to your CRM or MAS, and that it’s pretty easy? We have lots of customers who are using the Portal to load up their sales pipeline in Hubspot by generating leads with content syndication on our lead generation network.

Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before.

The Top 3 Trends in Customer Service

Vidyard

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers.

7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience.

Salesfusion Customer Generates $1.5 million in Revenue from Marketing Automation

Salesfusion

[one_half valign="middle"] Partner Portal. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Customer Interaction Lead Nurture Techie Stuff Why Partner With SalesFUSION. [/one_half]

Digital Transformation: What Does It Mean for Customer Experience Management?

Aberdeen

Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane. Read: Smart Customer Service: 4 Steps to Long-Lasting Customer Bonds with Omni-Channel.

The Preschooler’s Guide to Customized Content

Salesfusion

[one_half valign="middle"] Partner Portal. When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Customer Interaction Lead Nurture Nurture Marketing Why Partner With SalesFUSION. [/one_half]