Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. The good news? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Zoominfo

MARCH 14, 2018

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay’s books all focus on helping marketers and business professionals get more customers and keep those they’ve already earned. If you’re not, allow us to introduce you.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive.

Word of Mouth 95

Word of Mouth Loyalty Differentiation Paid Search Agency 95

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. But customer advocates and word-of-mouth marketing can’t be bought. Think about it.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

markempa

JUNE 14, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

MAY 25, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. This builds customer loyalty. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

APRIL 12, 2021

It’s a channel that you own for nurturing and fostering customer relationships. Podcasts and virtual events are other owned media options. Earned media is the modern, digital form of word of mouth. Email marketing is also owned media. Buyers give you permission to email them, and you dictate the messaging and offers.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Word of mouth is all about our reputation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The B2B customer journey has changed—far from the linear funnel most of us love to draw. Help us get the word out! Catch all episodes here.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

B2B Digital Marketer

APRIL 28, 2022

Learn what drives your customer and how you can reward them for their actions. 64% of marketers believe that word-of-mouth is still the most effective form of marketing. In this case, referral marketing comes from word-of-mouth marketing, which is probably the oldest form of advertising that exists.

Word of Mouth 52

Word of Mouth Ad Building B2B Best Practices 52

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. But customer advocates and word-of-mouth marketing can’t be bought. Think about it. What is a Talk Trigger?

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Here are three ways Butler recommends marketers deliver better customer experiences. ” Highlight customer milestones with gifts.

Marketing Automation Services 110

Marketing Automation Services Touchpoints Word of Mouth Vendors 110

Confessions of a B2B Marketer

JULY 5, 2023

For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin. What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Terminus

NOVEMBER 15, 2021

But in the digital age where word of mouth through social media carries a hefty amount of the revenue, it might be time to ditch attribution software for less conventional tactics like asking customers directly. That is, until they realize that most of this store’s revenue generation is from word-of-mouth.

Advertising Channels 52

Advertising Channels Word of Mouth Paid Search Agency Marketing Automation Services 52

Hubspot

JANUARY 4, 2012

But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. You don't have to solve deep-seated psychological issues that have been plaguing your customers since childhood. What podcasts do they listen to? Know Your Audience.

Word of Mouth 28

Word of Mouth Marketing Strategy Marketing & Strategy Buzz 28

ClickZ

FEBRUARY 1, 2022

30-second summary: Long term customer retention is critical but it has an operational growth ceiling. Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention. There are two key ways that businesses can expand and grow; they acquire new customers or retain existing ones.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

The Marketing Blender

APRIL 17, 2024

Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products. After all, companies like yours are doing important things in the overall market for your customers and the people they serve. You are literally keeping the wheels of industry turning.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Outgrow

MAY 8, 2023

How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. What Is Customer Success? Why Is Customer Success Important?

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

Vision Edge Marketing

APRIL 12, 2022

This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . . First, focus on giving customers access to your product at any time, so they can experience it and the value of the product for themselves on their own schedule. That’s the operative word.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Golden Spiral

MARCH 10, 2022

In this article, we outline four essential gifts you must give to those who interact with your marketing efforts including your website, webinars, podcasts, trade show booths, and videos. Here are a handful of ideas for blog posts, podcast episodes, and videos. Our top customers did. Here’s how they solved it. A Story to Tell.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

SocialPilot

FEBRUARY 9, 2024

His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Her #TwitterSmarter chat and podcasts are must listen, where she talks with industry experts about Twitter and other networks. Michael posts great videos on skill-building.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. Jay provides tips for balancing content creation between new prospects and existing customers, as well as how to inject creativity into your campaigns. He even gave a speech at McDonald’s headquarter. Full circle!

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Lake One

NOVEMBER 23, 2022

Content marketing utilizes informational resources, whether blogs, social media posts, webinars, or flyers, to attract and retain customers. Content marketing is an excellent way for startups to raise brand awareness, develop customer trust, and gain credibility in their industry. Why is Content Marketing for Startups important?

Startups 75

Startups Webinar Metrics Marketing Strategy Marketing & Strategy 75

Inbox Insight

MARCH 29, 2022

This way, your existing customers will keep coming back and new ones will remember you ready for when they require your product or service. Keep your brand at the forefront of current and potential customer’s minds. Brand awareness provides the ultimate foundation for customer acquisition. Increase customer loyalty.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Contently

OCTOBER 14, 2020

I got into podcasting during its first wave in 2005. With my team at R/GA, I helped create one of the first brand-sponsored podcasts: Download with Heather and Janelle for Johnson & Johnson’s Acuvue contact lenses. Download with Heather & Janelle: Action through the ears.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? What about creating post-purchase content to keep the very customers we worked so hard to attract and win? We can’t replace a customer with another as easily as before. We have to focus on providing useful content to our customers to continually build their happiness and success.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “So customer insights, it has to be a huge input.

Communities 40

Communities Generation Word of Mouth Differentiation 40

Hubspot

MAY 21, 2019

Cognitive Computing-Powered Customer Service. Brands who implement cognitive computing into their customer support technology are able to assemble two-pronged customer service teams that help provide better, faster customer service. Podcasting. Word of Mouth Marketing.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. I probably don't need to tell you that podcasting takes time and effort. Podcasts and Advertising. In 2018, 17% of marketers were actively planning to add podcasting to their strategy.

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89

Convince & Convert

NOVEMBER 11, 2014

MarketingPodcasts.com is a discovery engine for marketing podcasts. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. sort by category.

Search Marketing 145

Search Marketing Paid Search Agency Word of Mouth Press 145

BenchmarkONE

MAY 10, 2022

Your brand awareness success is inherently tied to brand perception, integrity, and trustworthiness; all of these things play a key role in appealing to new customers and keeping existing ones. You build on brand recognition amongst customers and target audiences, customer loyalty, and brand credibility with brand awareness.

Top of Funnel 52

Top of Funnel Brand Identity Branding Word of Mouth 52

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. It is only by understanding how customer preferences change over time that you can devise an effective advertising campaign.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

The Customer

JUNE 4, 2020

But I have always shared my perspective through content: journalism, blogs, podcasts — even just journaling. I had to balance the “best practices” of regularity in my podcast publishing schedule, with bigger things in mind. There’s something to be said for “word of mouth” associated with a phone service!

CMO 72

CMO Word of Mouth Paid Search Agency Broadcasting 72

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88