The Simple Content Marketing Strategy for Startups

Marketing Insider Group

You’re a startup. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity.

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., While her example is not as sexy as an SaaS tech startup featured in Forbes or Inc. You just have to be able to handle that, and be OK with change, and learn from your mistakes … And you really have to be able to shift to what your consumer, your client, your customer is telling you, what they’re doing, and what they’re buying.”. Podcast entrepreneur podcast rethink marketing podcast

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

What’s The One “Unscalable” Secret Every Startup CEO Needs to Know?

Leadspace

What’s the most important piece of advice every CEO needs to know — especially if they’re running a growing startup? Watch the video below to hear Leadspace CEO Doug Bewsher discuss this and much more on SaaS AdLab Podcast.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

The Realities of Scaling a Startup: Inside Wistia's 10-Year Path to 200K Customers [Podcast]

Hubspot

It took them a year to make their first dollar, and then another year to sign on 10 customers. They have 200,000 customers using their video marketing platform. Podcast Management Daily Promo

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Top 20 B2B Startup Marketing Influencers in 2019

A Better Jones

If you’re trying to conjure up any B2B startup marketing influencers who are worth following, though.you’re gonna have quite a bit more trouble. If you’re in sales or marketing, or working with startups in any way, these are definitely the people you want to have in your Twitter feed.

Disrupting the 100-Year-Old Shaving Industry: Inside One Startup's Strategy [Podcast]

Hubspot

How creating a direct relationships with their customers has created a competitive advantage. The importance of customer feedback and the right ways to get it. Podcast Management Leadership DailyGreat entrepreneurs tend to gravitate toward the hard challenges.

What Is Customer Marketing?

Act-On

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

Lead Generation for Startups: An Actionable Guide

Albacross

With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

The Best Podcasts: What You Should be Listening to Now

Hubspot

People are listening to podcasts. One-third of Americans between the ages of 25-54 currently listen to podcasts monthly and this number is expected to continue rising this year due to their convenience and intimacy. Startup. This podcast quizzes you on your news knowledge.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. He chooses companies who are either number one or two in their industry based on revenue or customer base. Given Nathan’s insights into the startup ecosystem, we also thought this would be a good opportunity to ask him a couple of questions as well.

Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka

LeadGnome

A few months ago, I was honored to be featured on The Top , Nathan Latka’s podcast where he talks with the top entrepreneurs in money, marketing, business and life. The post Podcast: LeadGnome Featured On ‘The Top’ With Nathan Latka appeared first on LeadGnome.

9 Podcast Trends You Can’t Ignore in 2020

Single Grain

Podcasts have been around for quite a while, but it's only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. 9 Podcast Trends You Can't Ignore in 2020.

How to Convert Inefficient Advertising into Highly Efficient Content Engagement [Podcast]

inPowered

At the beginning of the year, Ton Dobbe, founder of Value Inspiration, invited our CEO and Co-founder, Peyman Nilforoush, as a guest on his podcast. Welcome to the value inspiration podcast. The guests on my podcast this week is Peyman Nilforoush, CEO and cofounder of empowered.

Solving Complex Problems with Big Data

HG Data

Our CEO, Elizabeth Cholawsky PhD, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators and industry leaders that use marketing and technology to drive business growth and achieve career success. Listen to the MarTech Podcast Episode.

HG Data Featured in The Top Entrepreneurs Podcast

HG Data

Every day, the host of The Top podcast, Nathan Latka, interviews entrepreneurs in short 15-20 minute segments to discover what they sell, how they are selling it and how much money they are making. He chooses companies who are either number one or two in their industry based on revenue or customer base. Given Nathan’s insights into the startup ecosystem, we also thought this would be a good opportunity to ask him a couple of questions as well.

Finding Ideas for a Video Series or Podcast - Whiteboard Friday

Moz

Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. Today we're going to talk about how to come up with a great idea for your video series or podcast.

13 Digital Marketing Podcasts You Must Subscribe To

Outbrain

Since first launching in the mid-noughties, podcasts have become an integral part of the online landscape. Today, a reported 44% of the US population have listened to a podcast – with 80% tuning in to all or most of each podcast episode. ProBlogger Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

That’s pretty much what a podcast is – a somewhat structured, often freeform discussion of ideas, concepts, best practices and trends. Discussing sales is perfect for the podcast format. What’s more, podcasts are great for on-the-go, hands-free content consumption. All this having been said, what sales podcasts should you be listening to so you can stay in the loop? Top 15 Podcasts for Sales People: The Advanced Selling Podcast. The Salesman Podcast.

Digital Marketing Agencies – How They’re Changing

Act-On

In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. To get the full measure, listen to the podcast.

Agency 225

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation

Are you connecting with and empowering your customer advocates? Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers are your most powerful hidden sales force. I’m excited to bring his thinking to you on customer advocacy.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

How to Disrupt the Fashion Industry: Inside Everlane’s Branding & Growth Strategy [Podcast]

Hubspot

The fashion startup even devotes a whole section of the website to showcase detailed information and photos of their factories. Everlane also embraces cutting-edge marketing tactics to reach their customers. Branding Podcast Management Daily Promo

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. They already have customers, so their marketing isn’t about brand awareness. Consider the Lifetime Value of Your Customers.

B2B Startups Beating the Incumbent with Great Content Marketing

Outbrain

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. Most startups are challenged by a limited budget, competition from larger, more established players and for those entering a new market – figuring out how to educate consumers and create demand.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. We had to invent it in the first instance on behalf of our customers, and we’ve been continuing to improve the recommendation service.

Key marketing technology takeaways from CES 2020

ClickZ

Other marketing-related news: the new Lenovo foldable laptop, creating new ad inventory; Amazon’s integration of Alexa and other tech with cars; the launch of short-form mobile video platform Quibi; and Spotify’s new Podcast Ads.