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How to Leverage Influencer Marketing for Your Brand’s Success

Stevens & Tate

Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. Whether your business is a startup or an established entity, influencer marketing can help drive brand awareness, increasing traffic and conversions.

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Vidyard Launches Sales Feed Digital Media Network for a New Generation of Sellers

Vidyard

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. The weekly podcast launches this November. Episodes 1-6 are now available.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences. Accessibility The customer experience will reign supreme in 2024, but equally important to prioritizing CX is prioritizing accessibility. Identify any barriers in the customer journey and define steps to remedy them.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The other quadrants include customer loyalty , offer expansion , and company transformation. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. The ease or difficulty in addressing customers’ needs in a new market.

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12 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Whether you’re a content marketer at a large technology company or a tech-savvy founder of a small startup, the insights and strategies shared by industry leaders can be a game-changer. I make our team subscribe to these top 3 blogs Marketing Book Podcast – Grab your headphones and learn from the best authors in marketing.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].