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Five Must-Have Pieces of PR Content for the Modern Marketer

Trade Press Services Newsletter

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130
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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. Integrated marketing and PR strategies are a requirement for all businesses. Douglas Burdett, host of The Marketing Book Podcast.

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The Secrets Top PR Professionals Use to Get Media Coverage

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

PR 117
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14 Marketing Over Coffee Podcasts You Need To Hear

Marketing Insider Group

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

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What Is Local PR and How Does It Work? [Examples]

Hubspot

Of course, PR is easier said than done, particularly when you're trying to resonate with global audience. That's where local PR comes into play. Those who are struggling with fostering brand awareness should look into the opportunities local PR can give them. Local PR examples.

PR 93
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Sprout on Sprout: How PR + Social collaborate to amplify our brand

Sprout Social

In the past, PR focused on traditional media like print, radio and television for coverage. Social media has cultivated a 24/7 news cycle, forcing PR professionals to always “be on”. Similar to social teams, PR practitioners need a variety of skills and expertise to be successful.

PR 81
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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.