SearchChat Podcast: A Data Backlash Is Coming

Biznology

There’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? Spotify Stitcher Radio Google Play Apple Podcasts.

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy

Act-On 205

SearchChat Podcast: Your Customers are Begging for (Better) Personalization

Biznology

We talked about this last month on whether data is a moat — SearchChat Podcast: Data Is Not a Moat for Your Business. When used properly, data can improve customer satisfaction. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related.

SearchChat Podcast: Customer Intent is New Again

Biznology

Alternatively: Chicken Soup for the Customer’s Soul. What is your customer experience like if you could walk into a diner feeling under the weather, and are immediately offered chicken soup? 19:05 How do you utilize data to improve the customer journey?

Intent 132

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

SearchChat Podcast: Personalization–Meeting Customers in the Moment

Biznology

Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. It’s about making customer experience more effective. One of the reasons that personalization has been oversold is that it depends on you, the user, to create content and develop rules for all the various segments of customers you need to talk to. Personalization: why do it?

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. A Brief History of Podcasting.

Successful Podcasts' Share Seven Qualities

ViewPoint

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content.

SearchChat Podcast: How AI Drives Value for Your Business

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.

Rethink Marketing Podcast: Acting On Customer Feedback

Act-On

Customer Marketing Marketing Automation Marketing Strategy

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60% of podcast listeners report looking up a product or service after hearing an ad

ClickZ

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, and a full quarter of current podcast listeners have tuned in for the first time just in the past six months.

SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.

SearchChat Podcast: Budget Season Survival Guide

Biznology

But without it, your content, conversions, and customer experience can all fail. Tim Peter and Steve Zakur are bringing a new podcast to the table: one that explores AI, content marketing, and search like never before. Google Podcasts. Podcast originally posted on SoloSegment.

SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?

Biznology

Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company.

SearchChat Podcast: How Facebook Got Sent to App Jail

Biznology

24:15 Seamless customer experience. The post SearchChat Podcast: How Facebook Got Sent to App Jail appeared first on Biznology. Facebook is having a terrible week. After experiencing a barrage of trouble over the last few months, they’ve finally crossed a line Apple won’t tolerate.

Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017

Act-On

In this episode of the Rethink Podcast, we interview Mike Arnesen, the CEO of Upbuild, a Portland-based digital agency. Your customers are finding you through the web, let’s say 90% if not 100%, of their interactions with you are online. To get the full measure, listen to the podcast. You guys are creating your own content, you’re creating your own podcasts. Podcast podcast rethink marketing rethink marketing podcast seo trends seo trends for 2017

Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?

Act-On

Podcasts aren’t anything new; in fact, they got their start as “audioblogging” in the 1980s and took hold again in the 2000s with the inception of devices such as iPods. What’s more, podcast listening grew by 23 percent between 2015 and 2016. 1 spot on the iTunes top podcast chart.

SearchChat Podcast: Own, Don’t Rent your Data

Biznology

You have to own the data about the customer. Marketing executives understand this is a differentiator for personalized experiences for customers. The post SearchChat Podcast: Own, Don’t Rent your Data appeared first on Biznology.

How Much Work Does It Really Take to Build a Popular Podcast?

Single Grain

So, you want your podcast to be the “Next Big Thing.” There are currently more than 750,000 podcasts out there, and that’s a lot of competition. In fact, my Growth Everywhere podcast has brought in some of our best clients at Single Grain. Podcasts are convenient, for one.

Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor

Act-On

So, for this episode of the Rethink Podcast, we interviewed Tracey Hicks, a Portland, Ore., You just have to be able to handle that, and be OK with change, and learn from your mistakes … And you really have to be able to shift to what your consumer, your client, your customer is telling you, what they’re doing, and what they’re buying.”. Hicks realized these journals could be custom branded and given away by real estate agents and mortgage brokers to customers. “My

Why It’s Important to Start Podcasting for Your Business or Personal Brand

Modern Marketing

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. With that in mind, here are four great reasons why it’s important to start podcasting for your business or personal brand. #1:

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing. At DocuSign, Meagen covers the entire customer experience from top of the funnel to advocacy.

Podcasts Are Now One Of The Top Lead Generation And Content Marketing Options

Square 2 Marketing

Popular Revenue Growth Podcast Smash The Funnel Returns With 7 New Episodes. Research shows that “right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. Content Marketing Podcasting smash the funnel

SearchChat Podcast: AI Goes Back to the Basics

Biznology

When your best salesperson gets dumber and dumber, you’ll need to eventually fire them or your customers will. What we all ultimately care about is the customer experience. Are you helping the customer? 32m 30s — Customer experience.

Marketing Car Sharing & Mobility 2.0 | Ep. 15 Rethink Podcast

Act-On

In this episode of the Rethink Podcast, we hit the streets of Portland on a ride along in a BMW X1 with ReachNow’s CEO Steve Banfield to discuss his car-sharing service, and how he markets mobility 2.0. In the podcast, we discuss ReachNow’s offering, its target audience, their differentiation tactics, market adoption, promotion channels, preparing for when things go wrong, working with regulatory agencies, and having a rich German uncle. I can’t just go buy customers.

Podcast 002: Dave Christensen – Chief Product & Technology Officer at FMG Suite

FMG Suite

Listen to the latest episode of Market In Motion Podcast for Financial Advisors and discover valuable insight about: How the social media game has changed… and why advisors can’t rely on organic traffic to make social media work for them anymore.

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. That is the first question, I think, that needs to be answered in the eyes or ears or brains of your customer. And, hopefully, some of those customers do take you up on it and you fulfill that promise.

Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? [Podcast]

Crimson Marketing

The post Jamie Beckland, Janrain’s Customer Success and Marketing VP: Does Marketing Technology Improve The Customer Journey? Podcast] appeared first on. Marketing Technology Podcasts The technology marketing landscape is a multi-screen world. Buyers are interacting with sellers on multiple devices and in a variety of usage contexts. For this reason, there is an emerging concern among marketers to observe.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

Improving the Customer Journey through Lead Routing [Podcast]

Ignite Tech

Evan Liang, CEO of LeanData, discusses the benefits of lead management in this endeavor and the impact it has on the customer experience. The post Improving the Customer Journey through Lead Routing [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform. In this episode of Stack & Flow, we’re talking all about how to keep your sales and marketing stack agile.

Rethink Podcast Episode #10 – What Risks Marketers Should Consider with the Internet of Things (IoT)

Act-On

In this episode of the Rethink Podcast, we interview Rob Wiltbank, the CEO of Galois. Galois (pronounced gal-wa) is a research and development computer science company serving customers, many in the Department of Defense, around the verification of software and “where failure can’t be resolved by a reboot.” Customer Experience. As more and more companies place an emphasis on the customer experience, we should be mindful how our IoT solution will affect that experience.

Set the Script: How to Own Your Podcast Ads

readwrite

Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side.

SearchChat Podcast: Is AI Bigger than the Internet?

Biznology

1:50 Behavioral personalization changes customer experience. The post SearchChat Podcast: Is AI Bigger than the Internet? In a recent study, 63% of CEOs agreed that AI will have more impact on their business than the internet. Think about that for a minute. The internet.

Rethink Podcast #13: What It Means To Become An Advocate Marketer

Act-On

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Jill Rowley as they discuss what it means to be an advocate marketer. The sales professional today has to be smarter, has to have more business acumen, has to have more customer acumen. . To get the full measure, listen to the podcast. So the old way of leading with you, your company, your customers, your NASCAR logo slide, doesn’t work anymore. Podcast advocate marketer podcast

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

Marie Hattar, CMO of Check Point: Connect, Combine and Simplify—3 Visions for Better Corporate Marketing [Podcast]

Crimson Marketing

In this Moneyball for Marketing podcast, Marie Hattar, CMO of security technology leader Check Point Software Technologies, addresses this balance. Connection is Key: Check Point frequently connects with customers at field events. Corporate Marketing Podcasts

The Sales Engagement Podcast: Top 10 Episodes

Outreach

We launched The Sales Engagement Podcast in 2018 to explore sales engagement topics and help businesses reap the ground-breaking benefits. To celebrate the podcast’s 100TH EPISODE (!!), Plus, you’ll get tips on how to create messages that compel customers to respond favorably.