Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. The B2B customer journey has changed—far from the linear funnel most of us love to draw. Today, customers are taking charge and leading the sales process.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. In what seems like a gap in the research, YouTube doesn’t appear on the list of the top seven B2B social media tools.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Paid Search Agency 125

Paid Search Agency Marketing Attribution Top of Funnel Companies 125

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Ranking 85

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 107

Social Media Advertisements Advertising Tools 107

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Catch all episodes here.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Salesforce Marketing Cloud

OCTOBER 10, 2023

Every day, thousands of developers around the world work with Salesforce technologies to solve complex problems and build innovative solutions for our customers and partners. That is an impressive achievement in and of itself. Each has blazed their own trail to build themselves an exciting career path that brings out their personal best.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Zoominfo

JUNE 27, 2018

55% of marketers believe they get better customers from influencer marketing ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 55% of marketers believe they get better customers from influencer marketing ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Email marketing, content strategy, customer conversion, brand philanthropy, and social media – check out five high-level strategies to improve each of these marketing functions. . ” If you aren’t already doing so, make integrating customer preferences and behaviors with demographic data a key part of your 2020 email strategy.

Marketing AI 174

Marketing AI Marketing & Strategy Marketing Strategy Peer-to-peer 174

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

The brands that inspire loyalty provide more than just great products—they become part of a customer’s identity, create inclusive communities , and build bonds with customers that are hard for competitors to replicate. Every company wants a band of loyal customers , but not all seemingly loyal customers actually are.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

KoMarketing Associates

MAY 1, 2013

CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. YouTube (69% vs. 61%). Percentage of the Pie. Webinars/webcasts (88%). Videos (87%). Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. For our current and future customers, now is the time to start planning for adaptation—and empowering your teams with the tools they need to do it. The last few months marked the start of a new chapter.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. How do they do it? Here are my four Salesforce Admin tips to deliver success for your organization. Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Technical + soft skills = admin success! What’s good communication?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Martech Advisor

JANUARY 2, 2020

Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. To me, that translates as “your website is pretty darn important” In fact, your website is the central hub of your B2B customer acquisition effort. But the stakes are a lot higher today.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

NuSpark Consulting

SEPTEMBER 4, 2016

Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment. Coordinate Content With a Calendar.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. Source : Cliquez sur l’image.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Hubspot

APRIL 26, 2019

At HubSpot, we believe happy customers are core to any businesses' success. Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. questions on how they buy.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

BenchmarkONE

JULY 23, 2020

User-generated content (or UGC) is taking off, with customers turning into advocates for brands for the benefit of both businesses and consumers. User-generated content (or UGC) is taking off, with customers turning into advocates for brands for the benefit of both businesses and consumers. Social media never seems to sit still.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. 1) Peer validation authority. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. A no brainer to influencers willing to fake it until they make it. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Convince & Convert

NOVEMBER 16, 2023

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The challenge?

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Optinmonster

APRIL 9, 2020

Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Share Your YouTube Videos. Do you have a YouTube channel for your business? Are you struggling to find newsletter ideas to keep subscribers engaged? Don’t worry though, we’re here to help. How-To Guides.

Newsletter 115

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Onalytica B2B

JANUARY 17, 2018

The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews? What has prompted this change? What does this mean in plain old English?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Spiralytics

NOVEMBER 14, 2023

Digitally endemic, exposed to emerging technologies, and a unique perspective on global issues mark the upbringing of Gen Alpha, shaping their attitudes and expectations as customers. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Salesforce Marketing Cloud

MARCH 7, 2023

How to become a Salesforce Admin Career prospects and opportunities for Salesforce Admins Salesforce Administrator credentials and certifications How to prepare for the Salesforce Administrator certification exam Salesforce helps over 150,000 customers across a myriad of businesses, nonprofits, and institutions to connect with their customers.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. And nearly 40% of respondents solicited references from other customers of ours. Negative customer feedback can’t easily be removed from these sites. This jibes with our own findings.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. More will turn to Google. But most will seek advice from experts they trust.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Financial services that don’t exist on social media are losing out on valuable opportunities to engage with potential customers. billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

SmartBug Media

JULY 30, 2020

Senior living is one such B2C industry where building authentic and relational trust with the customer is paramount. As SmartBug ® Team Lead and senior living marketing extraordinaire Jessica Vionas-Singer says, “Customers in the senior living space need three things: safety, comfort, and trust. Because people crave authenticity.

Video Marketing 80

Video Marketing Peer-to-peer Lead Ranking Lead Scoring 80

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

Salesforce helps more than 150,000 customers in every industry connect with their customers. People around the world rely on our Customer Relationship Management (CRM) platform and Salesforce Customer 360 to keep their businesses running effectively and efficiently. Embarking on your developer career journey.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

B2B Marketing Traction

DECEMBER 16, 2014

They consult their peers and look at others’ reviews before they buy. Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. They want stories.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Sprout Social

OCTOBER 24, 2019

It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

Loyalty 57

Loyalty Peer-to-peer Brand Identity Branding 57