Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. A Serviceblazer is a team builder, problem solver, and customer advocate. What is the Serviceblazer Community?

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. The same percentage said having to work with marketing “is a major inhibitor” to the success of cross-functional initiatives. How to win back peers and control?

Marketing AI 107

Marketing AI Peer-to-peer Paid Search Agency Ads 107

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

ANNUITAS

OCTOBER 11, 2023

ANNUITAS has spent the last decade developing its methodology to help go-to-market organizations better orchestrate customer engagement and drive lift to revenue – solving the challenge of go-to-market execution and transforming (often disconnected) go-to-market activities into an optimizable Perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 83

Communities Peer-to-peer Thought Leadership Webinar Metrics 83

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. During that time, your content is doing the work of convincing them you’re the best opinion. Potential customers at these stages likely know who your company is and what you do. Quick Takeaways. Image Source. What does this tell us?

Case Studies 349

Case Studies Case Study Impressions Studies 349

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. The whole point of lead generation is to generate leads that close! You’re not alone!

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. Don’t believe it will work. Believe they tried but it didn’t work for them.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Seismic

FEBRUARY 6, 2024

Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC). Sales performance measurement involves quantifiable metrics and numerical data.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

MARCH 9, 2023

As part of their work, management consulting firms conduct research to help executives understand business trends. As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Peer-to-peer 101

Peer-to-peer Paid Search Agency SMS Gartner 101

Vision Edge Marketing

AUGUST 17, 2021

When it comes to business patterns, what’s important is figuring out whether the pattern is working for your business or resulting in negative consequences. Especially since the current patterns might actually work – like the breaststroke enabling me to get from the swim start to the swim end. I know from experience. And I did.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. To know your customers, you must listen to what they say and observe what they do. Spaces for customers to network and interact.

Enterprise Management 102

Enterprise Management Work Management Marketing Management Communities 102

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. infrastructure legislation. Amid the turbulence, one thing has become clear: Change happens quickly and those AEC firms that are slow to adapt will be left behind. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Webbiquity

JUNE 28, 2022

Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 96

CMO Peer-to-peer Work Management Fulfillment 96

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% more likely to know about products and trends before their peers. This has the potential to help lower customer acquisition costs for small and medium-sized businesses.

Lead Gen 118

Lead Gen Hubspot CRM Peer-to-peer 118

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Salesforce Marketing Cloud

AUGUST 1, 2023

Projects help you gain new skills with hands-on practice through the Trailhead Playground (your own developer environment), giving step-by-step instructions as you work. Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Worried about messing up?

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Martech

NOVEMBER 18, 2021

These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future. But companies that are more agile and adaptive are outperforming their peers by a huge margin.”. One obvious catalyst for this was the COVID-19 pandemic.

Peer-to-peer 135

Peer-to-peer Marketing & Strategy Marketing Strategy Privacy 135

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. In the digital age, this approach no longer works. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 122

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Salesforce Marketing Cloud

AUGUST 17, 2022

Working collaboratively in a group setting, you’ll build Salesforce skills and explore different career paths with guidance from mentors and support from peers. Unlock career opportunities with Trailblazer Mentorship Meet Trailblazer Mentee Daphne Zhang Give back to the community as a Trailblazer Mentor Ready to dive in? FIND OUT MORE.

Peer-to-peer 98

Peer-to-peer Communities Consulting Digital Transformation 98