Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

AUGUST 30, 2021

Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.” Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.”

Peer-to-peer 117

Peer-to-peer Planning Deliverability Work Management 117

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. infrastructure legislation. Amid the turbulence, one thing has become clear: Change happens quickly and those AEC firms that are slow to adapt will be left behind. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Vision Edge Marketing

AUGUST 17, 2021

All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Sometimes however its necessary to change patterns to grow and improve business performance, that’s the focus of this episode. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Webinars [2.56%]. Among these, we typically find Webinars to be highly effective, relatively quick to deploy, and heavily underutilized in the industry.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Litmus

FEBRUARY 21, 2022

Click here to watch the full webinar recording on-demand. What can companies do to create personalized engagements that customers expect? Michael: Be clear on if you’re personalizing for the sake of saying you’re personalizing with your teams, or if you are truly giving value to the customer. . Have more questions?

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Optinmonster

DECEMBER 28, 2023

It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers. This fall MonsterInsights did a webinar with OptinMonster. The result?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. The sales team should be able to see how a potential customer has engaged with content in the past. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Martech

DECEMBER 15, 2022

If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. They also might be researching your competitors or reading reviews posted by industry peers. They also might be researching your competitors or reading reviews posted by industry peers. Account (one-to-many).

Top of Funnel 93

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 93

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

BOP Design

OCTOBER 4, 2022

This article will help you decide if a WordPress Page Builder or custom-built WordPress site powered with ACF (Advanced Custom Fields) is the best option for you. While each page builder excels in different areas, they cannot match the customizability and potential of a completely custom-coded B2B WordPress site.

Marketing Agencies 2 79

Marketing Agencies 2 Marketing Websites Marketing Management B2B 79

TrustRadius Marketing

DECEMBER 20, 2019

I recently sat down to have a conversation with Jane Menyo and Tiffany Beddow, Senior Director of Solutions Marketing and Director of Customer Marketing at ON24 (a leading webinar software). We discussed what makes for the best webinar software, and what webinar trends are on the horizon for 2020. Webinar Benefits.

Marketing Management 52

Marketing Management Webinar Metrics Software Peer-to-peer 52

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Biznology

MARCH 19, 2019

Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. Our goal is for Biznology to be a strong, valuable peer-to-peer learning network that helps you make smarter decisions for your business today — and prepares you for what’s next.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

JANUARY 19, 2021

The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively. Today, the focus is shifting to customer experiences, or what I call “usership,” versus ownership. Marketing must get involved.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

KoMarketing Associates

MARCH 30, 2017

Seventy-seven percent said the same about white papers, and 76 percent claimed that they have engaged with webinars for further insight. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process. Accessibility is a primary concern for B2B buyers, according to the research.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Heinz Marketing

APRIL 9, 2020

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Help them, and others, see the fun and human side of their peers. This is, of course, tricky.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Martech

APRIL 21, 2023

It can also deliver cost reductions as well as a better customer experience. But using marketing automation only for emails can result in a disjointed customer experience. Consistent and relevant communication to your target audience results in major ROI and a boost in customer loyalty.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Outreach

DECEMBER 19, 2017

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. The purpose of the community is for Outreach customers to freely exchange tips, tricks, thoughts, and feedback, as well as pose questions about the Outreach products and business.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Aberdeen

DECEMBER 4, 2019

Check out this week’s episode featuring webinar expert, Daniel Waas. On this episode of TIBS, we’re taking a step away from marketing automation and operations to discuss webinars with Daniel Waas. Daniel is a professional webinar wrangler and crafty B2B marketer. Now Daniel is on a mad mission to end all dull webinars.

Webinar Metrics 52

Webinar Metrics Peer-to-peer Business Leads 52

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. During the pandemic, your customers and prospects could be anywhere, physically. Get to know the person behind your business customer. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Martech

APRIL 5, 2022

Try and pick people that have a lot of influence over their peers. Take as much of their feedback as possible, and take the time to explain why some customizations they ask for may not be possible. If your end-users are not embracing a tool, it will be impossible to take full advantage of its capabilities. Processing.Please wait.

Budget Programs 99

Budget Programs Peer-to-peer Work Management Marketing Management 99

Martech

MARCH 16, 2022

Read next: Drift extends offerings across customer lifecycle. Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.” Looking to peer-to-peer review site G2 for a lay of the land, we found 422 companies listed under the category “live chat software.”

Lead Scoring 107

Lead Scoring Enterprise Management Work Management Peer-to-peer 107