Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

HG Data

NOVEMBER 1, 2022

Human Capital Management Opportunity In this step-by-step video, Martin Villegas, Account Executive, demonstrates how HG Insights’ pioneering Technology Intelligence helped a customer uncover a Human Capital Management (HCM) opportunity worth $7.5B. Technology Market Share Analysis: $7.5B

Peer-to-peer 98

Peer-to-peer Analysis Marketing Prospects Video Marketing 98

Marketing Insider Group

NOVEMBER 8, 2022

Marketing content that includes interesting visuals receive 94% more views than that without. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Martech

APRIL 5, 2024

Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., The underutilization of martech has unintended consequences.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Salesforce Marketing Cloud

AUGUST 1, 2023

Trailhead’s hands-on challenges gave me real Salesforce experience, which prepared me for my job and set me apart from my peers.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Martech

SEPTEMBER 22, 2022

According to a new survey from Forrester, 56% of your marketing peers plan to increase investment in advertising/marketing solutions over the next year. Register today for “ If the Customer is Always Right, Your Technology Should be Too, ” presented by AWS Marketplace. Click here to view more MarTech webinars.

Webinar Metrics 95

Webinar Metrics Peer-to-peer Forrester Planning 95

InsightSquared

JUNE 24, 2020

This is one of our most treasured recognitions because it’s based on peer reviews from our customers. In the reports, G2 compared more than a dozen vendors based on customer satisfaction, ease of use, speed of implementation and other criteria, ranking InsightSquared #1 in Sales Analytics. View the report to see: .

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Organizations that invest during these periods significantly outperform their peers.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

SEPTEMBER 27, 2023

I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.) What caught my attention was that it was fundamentally the only reason that spoke to the customer, the entity that should be at the core of everything marketing does.

Peer-to-peer 109

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 109

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Martech stacks are consolidating under economic pressure. Register for free now. Augmenting the Martech Landscape Dataset. With this event on December 6, that’s going to change. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Martech

AUGUST 28, 2023

And by people, I mean thinking about the best customer experience, working with various teams and learning from diverse perspectives — technical, analytical and creative. Get their ideas and points of view on whether they see it as a problem. This may result from differing priorities, the desire to move fast or other excuses.

Work Management 91

Work Management Peer-to-peer Marketing Management Tips 91

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. Hitting the #1 position in search results is every SEO marketer’s dream.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Biznology

OCTOBER 14, 2020

There’s an agenda behind an ad, and that’s why ads and posts from brands are viewed with skepticism. But people don’t view your employees the same way they view a brand or an ad. Messages from your employees are viewed as more authentic than messages from your brand accounts. Leveraging employee influence is simple.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Lattice

OCTOBER 4, 2016

Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

Stevens & Tate

MARCH 27, 2023

They include views, likes, dislikes, comments, shares, tweets, etc. Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. What are Social Signals?

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Ranking 112

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Marketing Insider Group

JANUARY 24, 2023

My view is to always mainly focus on the stuff that works. Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. And once that’s in place, you can experiment with new ideas. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Sprout Social

FEBRUARY 22, 2022

Customer reviews are one of the most influential sources on purchasing decisions. Customer reviews are one of the most influential sources on purchasing decisions. All it takes is one click to kickstart a relationship between a consumer and your brand. There’s no time like the present to reach consumers through social media.

Peer-to-peer 108

Peer-to-peer Top of Funnel Paid Social Agency Tips 108

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Seismic

APRIL 16, 2024

In B2B selling, go-to-market (GTM) professionals view enablement tools as mission critical to performing their daily tasks and driving strategic change. In the survey, 82% of respondents reported using enablement technology to achieve a variety of goals – everything from revenue generation to customer satisfaction and operational excellence.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 85

Buffer

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Is it as fun as that one girl on The Bold Type makes it look? What is a social media manager?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Heinz Marketing

JANUARY 31, 2020

This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. This moves away from the long-standing view that the prime directive of a corporation was driving shareholder profits. By Winfield Salyards , Marketing Coordinator at Heinz Marketing.

Communities 97

Communities Peer-to-peer Business B2B 97

The ROI Guy

NOVEMBER 7, 2017

You certainly can’t get this from a lead capture form, or discerning from site visits and view / download actions. So what can you do to improve your understanding, so that your engagements have real meaning, and aren’t viewed as a waste of buyer’s time or a one-size-fits-all sales pitch? But its not just the buyer who gains insights.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. We covered a wide range of topics — what investors want to hear, which potential executive peers need to be part of the process, red flags to watch for, and more.

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62