Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past. Don’t worry.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Convince & Convert

DECEMBER 31, 2015

I thought it would be useful to create a Twitter list of these people ( which you can access and follow here ); but even more interesting to see how they are connected and interconnected. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A 88 marketers you should follow on Twitter.

Twitter 163

Twitter Peer-to-peer Marketing Management Social Media 163

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on Twitter. Users are also ranked in their industry as well as their personal network, giving them a better idea of how they compare to their peers.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Peer reviews. Why Customer Testimonials Work Like Magic. 10 Types of Customer Testimonial Examples.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Sprout Social

FEBRUARY 26, 2024

According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. Being engaged on social is vital to protecting their brand and retaining customers.

Enterprise Management 64

Enterprise Management Brand Identity Branding Work Management 64

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Webbiquity

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” Your customers expect you to respond when they mention your brand on social media.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Salesforce Marketing Cloud

AUGUST 18, 2023

Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. Visit MuleSoft Mountain to connect with peers and hear how they deliver automation with trusted AI within their organizations.

Automation 98

Automation Peer-to-peer API Communities 98

KoMarketing Associates

JANUARY 8, 2015

We spend so much time thinking about how we can get our customers to buy our product or use our service but we don’t always think about the basic necessities they need to do so. Know what your customers are asking about and give them the answer. If your customers are in the IT world, they are probably on Spiceworks.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

Optinmonster

DECEMBER 28, 2023

It’s not just about brand awareness; it’s about creating value for both the businesses involved and their customers. That’s cross-promotion at its finest – seamless, innovative, and enhancing the user experience for both sets of customers. Cross-promotion marketing happens around us all the time.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. In fact, I remember doing one of the earliest webinars at Compaq “way back” in the late 1990s.

Webinar Metrics 337

Webinar Metrics Webcast Digital Transformation Peer-to-peer 337

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Hubspot

NOVEMBER 30, 2020

A professional background is a summary of your professional experiences —coupled with any relevant personal information, including interests or passions — that you'll use throughout your career as you network with industry peers, apply for new roles, or seek out thought leadership opportunities. Let's dive in. How to Write About Yourself.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% said, “customers are spending more time researching products and services online before making purchasing decisions.” 54% said, “social media has become an increasingly important source of information for customers.” Particularly in the US, a lot of social media users don’t like Elon Musk and the changes he’s made to Twitter.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Hubspot

SEPTEMBER 20, 2022

In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. During the pandemic, your customers and prospects could be anywhere, physically. Get to know the person behind your business customer. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Buffer

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. What is a social media manager?

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Optinmonster

MARCH 30, 2024

Implementing social proof such as recent customer activity takes less than five minutes to set up and deploy on your site with a great social proof tool like TrustPulse. In particular, social proof has helped companies: Build customer trust. Validate and simplify customer’s buying decisions. What is social proof?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Full Circle Insights

FEBRUARY 24, 2022

Full Circle Insights’ customers can now benefit from new capabilities in Lead and Contact reporting. The Full Circle app and data are housed on customers’ Salesforce servers, and data is delivered using a design that ensures funnel metrics benefit from high-grade security and platform maintenance. SAN MATEO, Calif. , Feb.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Essentially, it’s the blind spots in the customer journey that are seemingly impossible to track, meaning the first time you are aware of the buyer is when they fill out the form on your website. What do you mean - I can’t see its real impact? Word of mouth.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Zoominfo

JUNE 27, 2018

55% of marketers believe they get better customers from influencer marketing ( source ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 55% of marketers believe they get better customers from influencer marketing ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Oktopost

FEBRUARY 21, 2022

They received 20 times their usual customer sign-up rate compared to their paid media efforts. Others are better for quick and easy sharing, like Twitter. Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. LinkedIn ). Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Salesforce Marketing Cloud

FEBRUARY 21, 2023

Join the conversation on Twitter and LinkedIn Check out popular hashtags like #SalesforceMVP, #TrailblazerCommunity, and #Askforce to get the latest updates on the Salesforce MVP and Salesforce MVP Hall of Fame programs. Who are Salesforce MVPs? Salesforce MVP renewal process Meet our new 2023 Salesforce MVPs! Who are Salesforce MVPs?

Peer-to-peer 98

Peer-to-peer Class Communities Ideal Customer Profiles 98

Biznology

JANUARY 26, 2015

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. There shouldn’t be any question about what’s appropriate when it comes to posts and customer engagement. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Liveintent

NOVEMBER 29, 2022

Today, LiveIntent announced it has launched Identity Enrichment on Salesforce AppExchange, enabling brands to efficiently bridge their customer data deterministically to continuously authenticated licensed identity, demographic, and behavioral data from the LiveIntent Identity Graph. Comments on the News.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. With that, there are also a TON of statistics out there. Statusbrew ). LinkedIn ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Buffer

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? Brands like Glossier (which attributes 70% of its growth to owned, earned, peer-to-peer, or organic channels), MadHappy , and Sass & Belle , focus on responding to almost every customer on Instagram. The problem?

Peer-to-peer 97

Peer-to-peer Ideal Customer Profiles Work Management Custom Publishing 97

EveryoneSocial

NOVEMBER 20, 2018

Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. Big platforms like LinkedIn, Facebook, and Twitter now give your company direct access to the people who matter most for your business. Twitter ). Easiest Way to Reach Customers and Buyers.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. But don’t take my word for it.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Biznology

AUGUST 26, 2015

What is the secret to turning interested prospects into paying customers? The last thing you want is to make the buying process so confusing that your potential customers give up and go elsewhere. The last thing you want is to make the buying process so confusing that your potential customers give up and go elsewhere.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

EveryoneSocial

JANUARY 7, 2020

Plus, organizations can use this strategy and influencers to reach more of their customers, increase potential buyers, and even help recruit top talent. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67