SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Conversica

FEBRUARY 5, 2021

Conversica’s Ecosystem for Diversity: Enforce our diversity, inclusion, and equality by “firing” customers or partners who don’t adhere to our values. Twice a year, Conversica follows through on our promise to share both our Diversity & Inclusion goals and our progress against those goals.

Transparency 59

Transparency Lead Scoring Lead Ranking Peer-to-peer 59

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. We can’t give it all away, but here are some highlights below. Known as having the “biggest crystal ball in B2B sales,”.

Peer-to-peer 117

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 117

Salesforce Marketing Cloud

MARCH 21, 2022

Constituent and customer experience. Delivering personalized, targeted, and customer-focused experiences helps increase trust and satisfaction. The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Marketing Insider Group

NOVEMBER 8, 2022

The secret to strong personal relationships starts with consistency, transparency and quality time. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. However, it’s equally crucial not to forget your existing customer base. Think about it this way: once you have invested in acquiring a customer, every subsequent sale to that customer becomes more profitable.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Sprout Social

FEBRUARY 26, 2024

According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. Being engaged on social is vital to protecting their brand and retaining customers.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Zoominfo

FEBRUARY 17, 2023

This means fostering an environment and building a platform of products that makes our employees and customers proud. We’ve released our second Sustainability Report to align with our commitment to sustainability and transparency. We now have over 30,000 customers globally — an increase of over 20% since 2021.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Valasys

FEBRUARY 19, 2024

Key Innovations in Fintech In recent years, several key innovations have stood out for their impact on the financial industry: Blockchain Technology: Besides providing the basis of cryptocurrencies, blockchain offers a secure and transparent way of transactions, which could eradicate fraud and faulty errors in any financial transaction.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Customer Experience Matrix

APRIL 13, 2018

It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. Even consumer reviews and peer recommendations are suspect in a world where people don’t trust that they’re genuine.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

EveryoneSocial

OCTOBER 25, 2023

But did you know that leadership not posting on social and engaging with employees, customers, and prospects online can actually hurt the company? But while 84% of executives think that customers highly trust their organizations, only 23% of customers say the same. No pressure, right? Here’s where to start.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. If there was no customer advocacy, he’d walk away. Sure, I’ve heard customers say that case studies and testimonials are important. So is talking to customers to hear the reality from them personally.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Creating An Experience Customers Crave . Peer reviews over analyst recommendations . Transparency and simplicity in pricing . Boomers? Self-service research

CMO 62

CMO Peer-to-peer Buy Gartner 62

Salesforce Marketing Cloud

DECEMBER 8, 2022

Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. Alongside this growing demand for transparency, companies still need to cut costs, reduce complexity, and realize more efficient ways of doing business. What is ESG?

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Influitive

NOVEMBER 5, 2015

From high-growth startups, to multi-national enterprises, every B2B company wants more customer referrals. Referred customers are 30% more likely to convert than leads generated through other channels , and have a 16% higher life-time value. Well, the good news is your happiest customers want to give you referrals!

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Convince & Convert

JANUARY 6, 2015

But what if your competitor’s customers could become yours ? We didn’t want to point fingers at our peers in the industry, but we wanted to offer our product as a viable alternative to those seeking a change. We include a comparison chart for easy scanning and highlight a few benefits we offer our customers. Do Your Research.

Peer-to-peer 142

Peer-to-peer Campaigns Effectiveness Comparison 142

LeanData

FEBRUARY 13, 2023

In this challenging economic time, revenue teams are striving to better serve customers and establish a sustainable competitive advantage. New features to Routing now unleash the full power of customers’ SFDC instances. Customers will immediately feel the impact as the manual data triage that drains productively is reduced.

Work Management 52

Work Management Marketing Management Product Peer-to-peer 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer. Dealers serve as an intermediary between customers and the manufacturer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech Advisor

JANUARY 28, 2020

Here are five practices to help you safeguard customer data and build customer trust and loyalty. By choosing to work with partners committed to privacy regulations we can drive a more customer-focused, transparent and trustworthy advertising ecosystem.” 45% are unsure about how companies use their data.

Privacy 99

Privacy Loyalty Work Management CPO 99

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Salesforce Marketing Cloud

DECEMBER 6, 2023

Build trust with great communication skills and transparency. I’ve found that when I communicate often, early on, with transparency and honesty, while providing a revised plan or alternatives, people appreciate the gesture, and the message is still well received. Salesforce Admins have the power to deliver success for their companies.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Zoominfo

APRIL 26, 2018

92% of all customer interactions happen over the phone ( source ). More than half of all sales reps rely on their peers to get tips for improving. In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. But, sadly, this isn’t often the case.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. These professionals have grown up to varying extents with search engines, peer review sites and ever-present social media.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Heinz Marketing

JUNE 30, 2021

Share these questions with your peers in marketing, and even sales leaders! Common goals, transparency, and quality data are key elements of a high-functioning relationship between sales and marketing. A solid go-to-market strategy breaks big ideas into bite-sized, actionable steps so team members can more easily achieve a common goal.

Marketing Analytics Tools 120

Marketing Analytics Tools Allocation Planning Peer-to-peer 120

Sprout Social

APRIL 21, 2020

As a result of the economic downturn, some of your customers may be delaying purchases or keeping a closer eye on their finances. In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. Approach your strategy with an audience-first mindset.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

Martech

MARCH 14, 2023

Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing. As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Vidyard

OCTOBER 10, 2018

Of the many statistics on customer reviews , 72% of customers don’t take action until they have read reviews. Instead, let your peers who have been there before you guide the way. How customer reviews affect the path to purchase If you’re not actively engaging in a review strategy, it’s time to start.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. Confidence from prospects and customers. “Experience tells you what to do.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. The approach is to operationalize go-to-market around customer lifecycle.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62