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The 3 Golden Rules of Peer-to-Peer Social Sharing

Adobe Experience Cloud Blog

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

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4 Practical Tips to Avoid Confirmation Bias with AI

Vision Edge Marketing

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. Most of us take comfort in the familiar.

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Quick Ways To Double Your B2B Sales Conversions In 2021

Webbiquity

Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. What is Conversion Optimization?

B2B Sales 258
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5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

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Want to Unlock Career Growth? Try Hands-on Learning

Salesforce Marketing Cloud

Hands-on learning with Trailhead On Trailhead, after each bite-sized section of learning about a certain topic (we call these units or steps), you’ll come across an interactive challenge where you can test your understanding. Hands-on challenges give you access to a free test version of the Salesforce Platform called a Trailhead Playground.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130
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4 In-Demand Skills to Grow Your Salesforce Career

Salesforce Marketing Cloud

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

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