Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer conversations.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) Don’t worry.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Marketing Interactions

OCTOBER 5, 2022

But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. The psychology is different.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. Use the power of storytelling to reach the people you’re ultimately marketing to. And, this isn’t working anymore. B2B marketers have additional challenges, of course. Quick Takeaways.

Tactics 272

Tactics B2B Marketing Work Management Planning 272

Marketing Insider Group

MAY 12, 2015

But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. But employees are the heart of what makes our brand story come to life and create meaningful experiences for customers. Customers, he taught his students, don’t want a quart-inch drill; they want a quarter-inch hole.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). They spend a lot of their time getting everyone to row in the same direction, from their peers in the C-suite to teams across the company. It’s storytelling. That’s … everything.

Peer-to-peer 59

Peer-to-peer Enterprise Management Cross-Selling Work Management 59

Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketri

OCTOBER 5, 2023

The Art of Storytelling: Authenticity Reigns Supreme The essence of storytelling and its impact on brand resonance was another focal point. The discussions around storytelling underscored its primal place in our DNA – after all, who doesn’t remember a juicy piece of gossip?

CMO 62

CMO Marketing AI Ethics Storytelling 62

Salesforce Marketing Cloud

JUNE 9, 2022

With a steep rise in demand for marketers with digital skills , Salesforce partners and customers need marketing experts to reach and retain customers, remain relevant, and build brand value now more than ever. Marketers establish strategies, build audiences, and launch effective, personalized customer journeys.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. But don’t take my word for it. Click To Tweet.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Martech

JUNE 6, 2023

They are also automating the packaging and dissemination market and customer insights to your product, campaign, comms, and sales teams. 2: Create content in all formats your customers use Content creation and enhancement is the No. AI will advance your career if you understand where and how to apply it.

Marketing AI 97

Marketing AI Marketing Analytics Tools Generation Planning 97

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. Modern consumers are visual decision makers. Crowdriff + Get Smart Content.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. Let’s take a look at why visual storytelling through UGC is an effective marketing tactic, and what it means for the travel industry. Modern consumers are visual decision makers. Crowdriff + Get Smart Content.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

6sense

JANUARY 6, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Such certifications help ensure that customer-facing teams understand the messaging and consistently apply it in the proper customer and prospect discussion contexts. .

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Tomorrow People

NOVEMBER 23, 2018

Tim Lozier, marketing director at ETQ, gives his insights into the future of content marketing, why webinars will become more critical, and how storytelling marketing has changed the software industry. B2B customers will review you — not just consumers. To do that, content has to reflect customer pain-points and concerns.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. We were very pleased with the success of our applications and the unique ways in which our customers are using them.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Adobe Experience Cloud Blog

JULY 19, 2017

Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. It’s easier than you think.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” How did ClickUp go from zero to 8M users in just a few years?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Content Standard

MAY 15, 2019

There’s one thing that marketers understand on a deep, deep level: That the highest-value customer is the repeat customer. But for nonprofits, repeat donors aren’t just valuable—they’re essential to an organization’s survival. Emotional Content That Galvanizes Its Audience.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Storytelling. Lifecycle marketing. What is lifecycle marketing? What would you add?

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. You grab a few and add them to your basket.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. You grab a few and add them to your basket.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Martech

MARCH 18, 2022

M]ost of my peers thought I was crazy.” he recounted in his blog post , “ What is marketing? “ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. It is about deep psychological understanding of customer needs.”.

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Heinz Marketing

OCTOBER 1, 2022

This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019!

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Hubspot

JUNE 29, 2023

You can also earn passive income from the policy renewals of customers. Paul Moss, Founder of HeyDriver and a 14+ years insurance veteran, says, “There is a lot of cheddar to feed the mouths of insurance professionals.” He adds that the industry is easily accessible to anyone. With a diploma, you can start working as an insurance salesperson.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

KoMarketing Associates

JUNE 18, 2019

If you’re not convinced to dial the phone and get a valued customer testimonial yet, there’s more to come. If you’re not convinced to dial the phone and get a valued customer testimonial yet, there’s more to come. Don’t just state results without explaining how the customer got there. What does this mean for B2B marketers?

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

ClearVoice

SEPTEMBER 1, 2023

If product A and product B are completely identical, emotion could be what sways a customer to choose one or the other. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. In marketing, social proof, testimonials, and peer endorsements can create emotional responses. Create memories.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52