KoMarketing Associates

MARCH 2, 2022

SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Zoominfo

FEBRUARY 19, 2018

As a society, our constant need to be connected has expanded our pool of potential customers and made them infinitely more reachable. We put together the following list of social selling statistics in hopes that sales reps everywhere would take this information and apply it to their current social selling practices.

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Oktopost

FEBRUARY 21, 2022

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. Jump to a section: Top Employee Advocacy Statistics. Statistics on Social Selling and Thought Leadership. Statistics on Employer Branding and Talent Acquisition.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. It’s our hope that you use these marketing productivity statistics to improve your campaigns. It’s our hope that you use these marketing productivity statistics to improve your campaigns. Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

EveryoneSocial

SEPTEMBER 28, 2021

We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue. Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. 30+ Powerful Word-of-Mouth Statistics. Writers Block ].

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Zoominfo

AUGUST 12, 2018

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. We’ve compiled more than 65 mind-blowing artificial intelligence statistics. But, many businesses still question the effectiveness and practicality of AI. Keep reading!

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

EveryoneSocial

AUGUST 27, 2018

The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? It is especially important these days as social networks have become massive centers for connecting with prospects and customers. With that, there are also a TON of statistics out there. Important Social Media Statistics.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. Here are five additional compelling email marketing statistics to frame up the need and value of an email newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. We’ve compiled more than 65 statistics about artificial intelligence. But, many businesses still question the effectiveness and practicality of AI. Keep reading!

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Statistics found that pioneering CMOs spend slightly more on innovation (27 percent vs. 24 percent) and the customer experience (29 percent vs. 26 percent) than their peers.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Zoominfo

DECEMBER 5, 2017

B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. B2B Sales Follow Up Statistics Sales Follow Up Productivity 1. B2B customers have become desensitized to words such as “reports”, “forecasts”, and “intelligence” ( source ). The more information you have—the better! Other initiatives include ( source ). emails, 35.9

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Marketing Insider Group

SEPTEMBER 9, 2020

Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)?

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Webbiquity

JUNE 28, 2022

Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Guest post by Eleanor Hecks. Look for common pain points many of your clients share.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 102

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. The sales team should be able to see how a potential customer has engaged with content in the past. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? It’s also a critical component for B2B companies to connect with customers and prospects more efficiently. If you’d prefer to skip to the social selling statistics, feel free to click here to jump.

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. The content should be custom-crafted to the audience you’re targeting, depending on which phase of the buyer’s journey they’re in. ABOUT LISA MURTON BEETS.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. In this article, we share a ton of social selling statistics that will convince you the benefits are real. It would be a shame not to open up your business to such a vast network of potential customers. Social Selling Statistics.

Statistics 77

Statistics Social Media Social Marketing Media 77

KoMarketing Associates

SEPTEMBER 10, 2018

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. Marketers and the Continued Connection to Customers.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

Atomic Reach

JUNE 3, 2019

However, while e-commerce stores make it easier to reach the ideal customer, it still requires a cohesive and comprehensive strategy to be successful. If you are stepping into the world of e-commerce, we invite you to take a look at the below statistics to help you create strategies to better reach your online audience. Source ).

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

EveryoneSocial

NOVEMBER 24, 2020

There could be many reasons why UGC is ignored, but hopefully when you read through the below information and user-generated content statistics you’ll see just how effective and powerful it can be. The Value of User-Generated Content Top User-Generated Content Statistics Building Your User-Generated Content Strategy. Let’s dive in!

User-Generated Content 63

User-Generated Content Paid Content Statistics Generation 63

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. But, take one look at these statistics and you’ll see that social selling produces serious results ( source ): 78% of salespeople using social media outperform their peers.

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

KoMarketing Associates

AUGUST 15, 2018

Statistics showed that integrators – those who use data and creative processes, and integrate them – ranked an average of 3.52. The researchers also discovered that integrators generally make better use of data compared to their peers. Idlers came in at the bottom of the pack at 2.93.

Lead Scoring 150

Lead Scoring Lead Ranking Creativity Analytics 150

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. Consumers look to their peers to decide whether they should purchase a product or service. They want to know that existing customers are happy with your product. Ask When the Customer is Most Excited 3.

Ideal Customer Profiles 79

Ideal Customer Profiles Tips Case Study Case Studies 79

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. How does the number of vendors in a category affect those statistics? Martech stacks are consolidating under economic pressure. With this event on December 6, that’s going to change. See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. For example, Computer Science 2 required Computer Science 1; Chemistry 2 required Chemistry 1; Finance required Statistics, and so on. And that’s the focus of this episode of What’s Your Edge?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

KoMarketing Associates

MAY 8, 2018

Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest? To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

Zoominfo

JANUARY 15, 2019

For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge. Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Optinmonster

FEBRUARY 12, 2024

That’s a pretty sobering statistic , particularly if you’re an eCommerce store owner who relies on sales. Benefits of Using a Recent Sales Popup According to Nielsen’s research, 92% of people will trust recommendations from peers. Think you don’t need it? But, with a recent sales popup, it doesn’t have to be that way.

Peer-to-peer 74

Peer-to-peer Urgency Marketing eCommerce Statistics 74

EveryoneSocial

OCTOBER 15, 2019

In order to understand the impact, I put together a collection of influencer marketing statistics your company can’t afford to ignore. But in today’s digital world and social media in the workplace , your company’s customers and employees can be activated as influencer marketers too. Influencer Marketing Statistics. MediaKix ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Hubspot

NOVEMBER 30, 2020

A professional background is a summary of your professional experiences —coupled with any relevant personal information, including interests or passions — that you'll use throughout your career as you network with industry peers, apply for new roles, or seek out thought leadership opportunities. Let's dive in. How to Write About Yourself.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100