Trade Press Services Newsletter

FEBRUARY 1, 2024

How does your business make your customers’ lives easier? This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 90

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 90

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

OCTOBER 3, 2023

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. But not to worry. But doing so is more complex than you might think.

Peer-to-peer 277

Peer-to-peer Lead Scoring Lead Ranking Paid Search Agency 277

Aberdeen

JANUARY 9, 2023

Get Scrappy with Spending . For a free technology readiness report and a window into how peer organizations are thinking about technology, check out Aberdeen’s online technology readiness assessment. The post Spending to Save: The Cost Conundrum for Small Retailers appeared first on Aberdeen Strategy & Research.

Cost 52

Cost Spending Allocation Peer-to-peer 52

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. It’s important to deliver continuous feedback to promote learning and facilitate improvement.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. For every $1 you spend on email marketing, you can expect an average return of $40. That is a 40x ROI. Porch Group Media ) 42.3% That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 349

Case Studies Case Study Impressions Studies 349

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. What is a customer lifetime value model and how is it calculated?

Lead Ranking 130

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 130

ClickZ

JUNE 3, 2020

Even though people are staying indoors and spending more than usual screen time on social media, this is one segment that has taken the largest withdrawal. Pulse survey insights on marketing technology spend. An industry-wise look at advertising spend. 21% of marketers pulled creatives to prevent looking insensitive.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

InsightSquared

MAY 7, 2019

When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make. For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Marketing Insider Group

SEPTEMBER 9, 2020

The formula for calculating CPL is: Cost Per Lead = Total Ad Spend / Total Attributed Leads. Choosing the right target CPL helps you assess your marketing projects, prioritize efforts, and spend your marketing budget on ones that align with your business goals. Leaders are looking beyond engagement numbers and qualified leads.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Statistics found that pioneering CMOs spend slightly more on innovation (27 percent vs. 24 percent) and the customer experience (29 percent vs. 26 percent) than their peers.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Heinz Marketing

OCTOBER 29, 2020

As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. YES, and you should be taking the time to approach your customers with compassion. Compassionate marketers build passionate customers.

Ad Building 98

Ad Building Peer-to-peer Business Communities 98

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 106

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 106

Martech

OCTOBER 27, 2023

For one thing, it has a high level of engagement with users spending an average of 1.5 more likely to know about products and trends before their peers. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. This is TikTok’s first CRM lead generation collaboration.

Lead Gen 115

Lead Gen Hubspot CRM Peer-to-peer 115

Martech

AUGUST 7, 2023

Dig deeper: The 7 B2B website essentials: What customers want The good news. Customers want to do business with people they already know. Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. Methodology.

Purchase 93

Purchase Peer-to-peer B2B Cross-Selling 93

SmartBug Media

APRIL 30, 2021

In customer experience roles, we have a lot on our hands. Not the “we’re all in this together” type of system, but something that results from the integration of your sales, marketing, and customer experience team. What RevOps Means for Customer Experience. What RevOps Is and Why It Matters to Client Services.

Peer-to-peer 98

Peer-to-peer Customer Satisfaction Work Management Paid Search Agency 98

Webbiquity

JUNE 28, 2022

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Salesforce Marketing Cloud

JANUARY 12, 2024

SMB leaders are experts at making the most of limited resources to draw in customers. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Between business closures and new customer demands and habits, opportunities may exist to launch new products or services.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

PureB2B

MAY 30, 2022

In recent years, there’s been an increasing shift in focus towards customer experience (CX) as companies have begun to realize the value of customer-centric approaches. When it comes CX, however, the B2B market is falling behind while their B2C peers continue to consistently deliver outstanding experiences. Customer Knowledge.

Practices 62

Practices Peer-to-peer Ideal Customer Profiles Touchpoints 62

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 118

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Researching customer journey orchestration. Speak to your marketing peers at industry events to find out who is using which tool and why.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 2022 and 2023. A lack of trust.

Vendors 86

Vendors Peer-to-peer Buy Paid Search Agency 86

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. For example, retailers use data to create personalized recommendations for their customers, driving increased sales and customer loyalty. Billion by the end of 2030.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. The sales team should be able to see how a potential customer has engaged with content in the past. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. This will give you an idea of what your marketing budget should be.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Organizations that invest during these periods significantly outperform their peers.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. But not all intent data is created equal. There are many types of intent data, and an array of providers. We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Reallocate Engagement Channel Spend and Rebalance the Portfolio. Where should these teams reallocate spend to drive the same or similar impact?

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Lattice

OCTOBER 4, 2016

Instead of reps having to log into a company’s transactional/ERP system to identify what existing customers have already purchased, the latest release of Buyer Insights provides a comprehensive visual purchase history about each customer. Sales gets a complete view of the customer and is better prepared for their conversations.

Peer-to-peer 186

Peer-to-peer Paid Search Agency Amazon B2B Sales 186

ANNUITAS

NOVEMBER 15, 2021

We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. Our sellers aren’t out visiting customers—everyone is doing inside sales. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. That was already getting tough in 2019.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246