Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there are some positives of going virtual. There may be more than you think. What are your main priorities and goals for 2021?

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Customer Experience Matrix

MARCH 24, 2016

If things get really big, you could also split B2B vs B2C or enterprise vs. SMB. Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?) You’re welcome.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. What is Small Business Saturday?

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

markempa

DECEMBER 30, 2013

Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online. In addition to connecting with customers, social media is also an outlet for generating leads. In addition to connecting with customers, social media is also an outlet for generating leads.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Biznology

JANUARY 26, 2015

there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. There shouldn’t be any question about what’s appropriate when it comes to posts and customer engagement. Check out the small detail in the lower righthand corner of the screencap below: Image credit: Mashable. Display Posting Discipline.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Hubspot

JANUARY 17, 2018

Fortunately, there’s a simpler way to learn new sales techniques without having to set aside extra time in your day -- through podcasts. The next time you’re walking the dog, commuting, exercising, cleaning, or doing any other task that doesn’t require mental energy, pop in your earbuds, press “Play,” and learn from sales leaders and experts.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Webbiquity

JANUARY 19, 2016

Social is viewed as the second-most effective digital tactic for customer retention, behind only email. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SalesIntel

AUGUST 16, 2023

Given the data quality and customer issues around contract auto-renewals, the price increase was not received well by many consumers. Given the data quality and customer issues around contract auto-renewals, the price increase was not received well by many consumers. However, the industry is changing. Source: G2 Review ) 3.

Zoominfo 52

Zoominfo SMB Enterprise Management Ideal Customer Profiles 52

Hubspot

FEBRUARY 24, 2014

In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. Priming the Economic Engine: How Social Media is Driving Growth for Small and Medium Businesses (SMBs) from LinkedIn Marketing Solutions. 1) SMBs contribute $5.5

Stats 28

Stats Social Media Peer-to-peer Media 28

Content Standard

FEBRUARY 9, 2015

Blogs are powerful drivers of awareness and creators of purchasing intent, which ultimately lead to new customers, new employees, or other new opportunities. A small- to medium-sized business (SMB) in the mobile technology industry reported two times the return. This kind of ROI has been a long time coming. A Converging Competition.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Adobe Experience Cloud Blog

DECEMBER 3, 2009

david_genius : SMB customer for $250,000 - Found (on twitter) & closed in 13 days!!! Answer: (via @PaulDunay ) Start with the customer support angle. BarbraGago : Enter into social media as a peer. Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

SnapApp

OCTOBER 31, 2017

It should come as no surprise that we (ourselves at SnapApp) spend a lot of time not only spreading the word about interactive content but also thinking about ways to incorporate it into all of our campaigns. . Can we make this interactive instead?”. . And that maybe they were even bringing their B2C buying behaviors into the B2B world. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free.

Communities 50

Communities B2B Work Management Marketing Management 50

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

The ROI Guy

DECEMBER 6, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Mobile Advertising 115

Single Grain

AUGUST 27, 2020

They make sales to satisfied customers every day. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers. What Amazon’s Marketing Strategy Can Teach SMB Owners. * There’s no doubt about it, it’s unfair.

Paid Search Agency 94

Paid Search Agency Creativity Advertising Agencies Marketing Strategy 94

Unbounce

JUNE 16, 2020

especially for SMB SaaS startups. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer. Existing customers make lightweight referrals to people in their network.

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. In this blog post, I present a few of the key research metrics and advice. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. How to Build an SMB Content Strategy. Analytics aside, you need to keep your ideal customer in mind. One of the best ways to promote your products and services is with quality content. And that’s just one statistic.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

ClearVoice

JULY 9, 2019

If your brand wrote a letter to its customers congratulating them for a life event, would it sound like a friend, an older relative, a teacher, or an inspirational guru? This cloud-based customer service provider knows : A brand’s values aren’t controlled by the marketers and creatives. What is your brand’s backstory? Or down-to-earth?

Paid Search Agency 71

Paid Search Agency Advertising Agencies Examples Brand Identity 71

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results.

Enterprise Management 66

Enterprise Management Work Management Marketing Management Mobile Advertising 66

SnapApp

AUGUST 31, 2017

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . Content from peers over content from companies. METHODOLOGY. We asked the experts 3 specific questions: . Sound familiar?

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Moz

MARCH 24, 2021

Birds of a Feather at MozCon are purposeful yet unstructured peer discussion groups organized around topics that matter to today’s digital marketers. Tickets start at $129 for Moz customers. Posted by cheryldraper Come one, come all to the hottest ticket in virtual! Cue the tightrope walkers!). Going virtual means affordability!

Lead Scoring 74

Lead Scoring Lead Ranking API Case Studies 74

Moz

DECEMBER 14, 2020

Learn from your peers and competitors. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. Evolving and finding opportunities.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Metadata

FEBRUARY 22, 2021

We’ve helped create a new category called journey orchestration, which is really about modern customer engagement across the full lifecycle. B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. My name is Gil Allouche. I’m the founder and CEO of Metadata.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Single Grain

SEPTEMBER 3, 2022

Google loves brands like Coca-Cola and McDonald’s because they deliver a promise that they make to their customers. Google loves brands like Coca-Cola and McDonald’s because they deliver a promise that they make to their customers. Get My Free Brand Building Marketing Plan . What Is Brand Building? Click To Tweet.

Lead Scoring 145

Lead Scoring Lead Ranking Ad Building Brand Identity 145

Online Marketing Institute

NOVEMBER 2, 2010

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Judging Categories Previous winners How can we help you? For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions). But there is no such thing.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Facebook Insights. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

AUGUST 26, 2010

New Study of SMB Technology Buyers. A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. Customer Evangelism, Digital or Physical, Trumps. That means digital word of mouth and customer evangelism may be one of your best sources of leads and customers.

SMB 28

SMB Social Media Purchase Studies 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Social Media Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100