Chris Koch

MARCH 19, 2010

Take an active role in social media by engaging with customers and influencers in the various forums where conversations are taking place. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Customer Experience Matrix

MARCH 5, 2009

You can do that on your own through endless vendor meetings and random conversations with your peers, or can save time, effort and risk by purchasing the detailed, objective information conveniently assembled and beautifully packaged in the Raab Guide to Demand Management Systems for the low price of $595, satisfaction guaranteed or your money back.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Content Standard

JANUARY 29, 2015

Podcasts offer peer perspective and insights that help me contextualize industry news and trends. You can learn a lot from being in a room with a speaker and just communicating face-to-face with peers. The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers. Buddy Scalera, @MarketingBuddy.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Online Marketing Institute

MAY 27, 2009

RSS COMMENTS 0 Loading. But, what’s here to stay is word of mouth on steroids—energized, technology-enabled, peer-to-peer communications that will necessarily be the centerpiece of any fruitful marketing communications program. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

EveryoneSocial

OCTOBER 13, 2021

External economic issues to internal communications obstacles continued to dent businesses. And according to Forbes Disengaged employees cost U.S. companies up to $550 billion a year , yikes! But the problem is that keeping employees engaged is by no means, dare I say…easy? Use Groups to Get the Right Content in Front of the Right People.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Since I havent written about this in awhile I thought Id bring you up to date on whats happening in this space, and some of the discussions I have had with others on the subject. Was the training inadequate? Was the content badly indexed?

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. I should know — I am an engineer too. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

JUNE 27, 2008

Network Online with Your KM Peers. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. I realize that not all young professionals behave this way.).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Customer Relationship Management. Many sought Web addresses (26 percent) or advice from peers or experts (24 percent). KMWorld Magazine. Subscribe to KMWorld. KMWorld & Intranets Conference/Exposition. KMWorld NewsLinks. White Papers. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Collaboration.

Enterprise Management 100

Enterprise Management Digital Asset Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. If you have a SlideShare account, login to comment; else you can comment as a guest. Embed Video? Just include the embed code in the comment! Are you human? Sorry for asking). Enter the text in the image.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

B2B Marketing Savvy

AUGUST 6, 2009

Within minutes, the responses had both multiplied and (here’s the learning for brand and marketing managers ) had expanded to frank discussions of brand value, perception of quality, and customer service – all outside the big-brand’s sales channel reach. Literally 100s of responses ensued. Great instant empathy for community conversation.).

Advertising Agencies 40

Advertising Agencies Branding Brand Identity Peer-to-peer 40

B2B Marketing Savvy

AUGUST 20, 2009

If you like the read, please subscribe to my RSS feed. It is critical to have strong peer connectivity but the time to build your network isn’t when you are in transition– that’s the most difficult time to create one. . Kevin and I sat down over a virtual cup o’Joe. Scoopdog: This is the relationship piece, right?

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » LEADERSHIP. A Peer-Advisory Service and Professional Association for CIOs. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

JUNE 19, 2015

For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. 1) Be Authentic.

Branding 28

Branding Brand Identity Buyer Personas Tips 28

Content Standard

OCTOBER 2, 2020

To maintain the trust of peers, marketers must confidently hold the reigns when it comes to tracking their return on investment. ROI metrics include: Subscriptions (email lists, RSS feeds, app downloads, etc.), But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

ROI 138

ROI Marketing Attribution Campaigns Marketing Analytics Tools 138

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Is this the best projection of market growth — i.e., is this ‘the number’ for 2010? Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Biznology

AUGUST 28, 2014

Get creative, for example, with a peer-to-peer letter from a counterpart executive in your company, or a birthday card. I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. This is a mistake.

Lead Nurturing 80

Lead Nurturing Peer-to-peer B2B Marketing Lead Scoring 80

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Therefore, social selling isn’t for reps seeking quick wins or a silver bullet.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Buzz Marketing for Technology

JUNE 27, 2008

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Dave Pollards environmental philosophy, creative works, business papers and essays. September 2006. together. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

EveryoneSocial

SEPTEMBER 8, 2020

Ensure that your sales team and company is closing more deals, achieving new business, and even upselling current customers who are using your products and services. It’s a fact that being visible with current prospects, customers, and potential customers plays a major role in sales results. SalesForLife ). SalesForLife ).

Peer-to-peer 59

Peer-to-peer Enterprise Management Best Practices Budget Programs 59

Convince & Convert

JULY 8, 2010

Seth Godin predicted that RSS would kill email. philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. I had an epiphany the other day.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

FEBRUARY 2, 2012

The RSS feed is: [link]. We obviously are watching it very closely at Argyle because it’s going to impact all of our customers. We obviously are watching it very closely at Argyle because it’s going to impact all of our customers. Next week’s guest is Scott Monty from Ford Motor Company. Listen Now.

Social Media 116

Social Media Media Paid Search Agency Work Management 116

Content Marketing Institute

JULY 13, 2018

By following this checklist, which is customized to highlight today’s (and tomorrow’s) most impactful amplification techniques, you can be confident you’re doing all that is necessary to squeeze every last drop of juice from your content. Follow #blog promotion checklist to squeeze every last drop from your content, says @BrodyDorland.

Promotion 103

Promotion Peer-to-peer Digg Budget Programs 103

KoMarketing Associates

NOVEMBER 13, 2014

With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Users can write free from distraction, collect important information, find what they need, and even share their ideas with the world.

Online Marketing 120

Online Marketing Work Management Tools Demand Generation Agencies 120

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

Twitter 100

Twitter Tips Tools Tactics 100

Buzz Marketing for Technology

JULY 28, 2008

RSS Contact Us. Networking with peers. Networking with peers. Campus Technology. Subscription. Newsletters. Existing users login below, new users please register for a new account. Registered Users. E-mail Address. forgot your password? Register with Campus Technology. More Content. It only takes a minute. Login | Register.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS Feeds » SUBSCRIBE TO CIO. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. Research & Analysis. Infrastructure Applications Development Architecture.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 155

Social Media Media Paid Content Work Management 155

Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. People can listen to you while working, driving, walking, etc., which is rarely possible with any other medium. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people.

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

AUGUST 17, 2012

The RSS feed is: [link]. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. One of those two.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113