Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Martech

MARCH 18, 2022

M]ost of my peers thought I was crazy.” he recounted in his blog post , “ What is marketing? “ “Increasingly, after more and more conversations with real customers, I had bought into the idea that marketing represented the future. It is about deep psychological understanding of customer needs.”.

ROI 121

ROI Paid Search Agency Advertising Agencies Planning 121

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. in the 55+ category.

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

The ROI Guy

NOVEMBER 7, 2017

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Marketing Insider Group

SEPTEMBER 9, 2020

They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? Here are essential marketing metrics that you should include in your dashboard for quantifying revenue and ROI that you will want to discuss with your CEO: Lead Velocity Rate (LVR). Qualified Lead Rate.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. Dig deeper: The 7 B2B website essentials: What customers want The good news. Customers want to do business with people they already know. Methodology.

Purchase 93

Purchase Peer-to-peer B2B Cross-Selling 93

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing.

Marketing Budget Creation 305

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 305

Heinz Marketing

OCTOBER 29, 2020

As we head into our third COVID peak this year and countries around the world begin to shut down again, it continues to be clear we need to lead with compassion and approach our customers with empathy. YES, and you should be taking the time to approach your customers with compassion. Compassionate marketers build passionate customers.

Ad Building 98

Ad Building Peer-to-peer Business Communities 98

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. infrastructure legislation. About the Study. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. That day, he made our customers the heroes of the stories he told , as my friend Ann Handley loves to say. The task ultimately fell to me.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. Culture isn’t static, either.

Peer-to-peer 87

Peer-to-peer Work Management Lead Ranking Paid Search Agency 87

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. Other important considerations were ROI within six months and ease of use (most contracts were six months or less). There was a smaller increase in preference for value-added resellers.

Vendors 86

Vendors Peer-to-peer Buy Paid Search Agency 86

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews. Not sure where to start when choosing a content creation platform? Who uses content creation software?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Contently

OCTOBER 11, 2022

Their interest, following, engagement, and (hopefully) conversion to a customer. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? The reward?

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

The Marketing Blender

FEBRUARY 27, 2024

Yet, their steep costs and modest ROI present clear downsides. Digital methods not only provide the agility and reach necessary for success, but they also offer opportunities for targeted marketing, personalized communication, and seamless customer experiences. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Inbox Insight

APRIL 22, 2024

It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. By generating high-quality leads, businesses raise the probability of converting prospects into loyal customers, ultimately driving business growth.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

Adobe Experience Cloud Blog

JULY 24, 2018

Imagine living in a world where a significant portion of your marketing efforts was driven by your customers. It’s not uncommon for today’s businesses to pour so much focus into signing contracts and filling funnels that the post-sale customer journey suffers as a result. So how do you bridge the gap from customer to advocate?

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

SmartBug Media

APRIL 12, 2021

If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Once you know the ROI of your efforts, it’ll be easier to improve your future strategies as well as show your boss or client the value of your content. Why Measure Content Marketing ROI?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Marketing Insider Group

MARCH 31, 2020

With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology. Make It All About the Customer: World-Class CX. Which makes for a smooth segue into the next trend: customer experience.

Trends 355

Trends Work Management Peer-to-peer Marketing Management 355

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. “We

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52