Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Digital ownership shifts have diminished marketing’s influence.

Marketing AI 101

Marketing AI Peer-to-peer Paid Search Agency Ads 101

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. The report states that 95% of our reviewers would recommend Sana Commerce. We achieved an overall customer rating of 4.4

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Find out how in Salesforce’s latest State of Service report.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. You can catch the full report here. Want to know why?

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? When delivered to target audiences where, when, and how they want to consume it, customer-centric thought leadership boosts your organization’s reputation and credibility.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

ANNUITAS

OCTOBER 11, 2023

ANNUITAS has spent the last decade developing its methodology to help go-to-market organizations better orchestrate customer engagement and drive lift to revenue – solving the challenge of go-to-market execution and transforming (often disconnected) go-to-market activities into an optimizable Perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Convince & Convert

SEPTEMBER 30, 2021

Social selling solves the problem of needing to fill a pipeline and connect with customers by building relationships. To explain how social selling helps to grow customer relationships on a one-to-one basis, let’s look at these five ways to use it effectively: . Industry peers and competition . Enrich ideal contract profiles.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Webbiquity

FEBRUARY 5, 2021

As per a Yelp report , almost 60% of businesses that stopped operating temporarily are now shutting down permanently. Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. The pandemic of 2020 amplified this phenomenon.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. Don’t see their peer group doing it or their peers are doing something different.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. Want to read the full report? Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. infrastructure legislation.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

KoMarketing Associates

JULY 23, 2019

“Pioneering” CMOs are defined as those who have been extremely successful at delivering highly relevant customer experiences, according to Accenture. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Stevens & Tate

MAY 3, 2023

In order to continue attracting your target audience, you need to keep up with the wants and needs of customers. Those factors are a lot different than what they used to be, which means that the customer journey has changed a lot as well. Customers are going to look up reviews first. Reviews come in many forms.

Marketing Funnels 93

Marketing Funnels Purchase Top of Funnel Peer-to-peer 93

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. The Salesforce job market is only growing, powered by AI.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

InsightSquared

JUNE 24, 2020

This is one of our most treasured recognitions because it’s based on peer reviews from our customers. The high scores across three different categories showcase the breadth and depth of the InsightSquared Platform which includes Activity Capture , Guided Selling , Interactive Reporting , AI-Forecasting and Dashboards. .

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 575,000 tweets published.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. While this is currently only available in the U.S.

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past. Don’t worry.

Enterprise Management 321

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 321

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Peer-to-peer 62

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Who uses enablement tools? Another 93% say it makes them more productive.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Velocity Partners

JANUARY 24, 2024

In a post-cookie world, brands are looking for new ways to learn more about their customers. You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. So, what do you have to offer?

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. Highlights from the report can be found here. There was a smaller increase in preference for value-added resellers. A lack of trust. Get MarTech! In your inbox. Why we care.

Vendors 84

Vendors Peer-to-peer Buy Paid Search Agency 84

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Peer-to-peer 105

Vision Edge Marketing

APRIL 4, 2023

In today’s business world, many of these decisions are about customers, competitors, personnel, operational, and strategic investments. The report further predicts the market will flourish at a robust CAGR of over 30.7% Data analytics and insights are the keys to unlocking this potential. Billion by the end of 2030.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Martech

NOVEMBER 18, 2021

” Khetan referred to a McKinsey business insights report , which found that 75% of US consumers tried different stores, websites, or brands during the pandemic. These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future.

Peer-to-peer 133

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 133

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Like the great leaders throughout history, the CMOs that earn the respect of those who report to them “lead from the front lines,” modeling calculated risk-taking and a shared workload. Put this strategy to work today.

Lead Ranking 225

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 225