Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. There may be cases where a customer’s content is great but the image quality is not.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Seismic

FEBRUARY 6, 2024

It assesses and tracks KPIs related to revenue, conversion rates, and deal volume. Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Identify metrics like conversion rates, average deal size, and customer acquisition cost (CAC).

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Marketing Insider Group

SEPTEMBER 9, 2020

The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . Qualified Lead Rate. Leaders are looking beyond engagement numbers and qualified leads. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. This post aims to help you understand and tackle those challenges.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Vision Edge Marketing

FEBRUARY 27, 2024

Market and Customer Research: Danger Zones for Confirmation Bias Companies rely on customer research to develop new offerings, establish pricing models, and anticipate which customers are likely to purchase and which are likely to defect. Most of us take comfort in the familiar.

Marketing AI 227

Marketing AI Practices Lead Ranking Tips 227

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC).

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Ranking 59

InsightSquared

JUNE 24, 2020

This is one of our most treasured recognitions because it’s based on peer reviews from our customers. In the reports, G2 compared more than a dozen vendors based on customer satisfaction, ease of use, speed of implementation and other criteria, ranking InsightSquared #1 in Sales Analytics. Our users say it best.

Enterprise Management 156

Enterprise Management Analytics Marketing Management Peer-to-peer 156

ANNUITAS

FEBRUARY 7, 2023

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Organizations that invest during these periods significantly outperform their peers.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 110

Enterprise Management Marketing Management RFI RFP 110

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Now you’re all set and ready to build social proof by gathering product reviews and spotlighting customers.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Zoominfo

SEPTEMBER 22, 2023

Here’s a breakdown of the key types of intent, and an in-depth exploration of what makes ZoomInfo the top-rated buyer intent provider on G2 , the largest peer-review business software platform in the world. But not all intent data is created equal. There are many types of intent data, and an array of providers. We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

PureB2B

MAY 30, 2022

This honor, which classifies Leadiro as a “high performer” in the lead intelligence category, recognizes B2B data intelligence providers for high customer satisfaction ratings. The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. Time spent managing returns could have been spent on more positive tasks such as supporting customers who want to purchase your goods or services.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Vision Edge Marketing

APRIL 25, 2023

It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This strategy is about keeping business you have with customers you already have. The philosophy behind this strategy is that it’s less expensive to retain existing customers than to acquire new ones.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. If you’re ready to establish a referral marketing program and win new business with the help of your customers, you’ve come to the right place. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 120

The Marketing Blender

FEBRUARY 27, 2024

Digital methods not only provide the agility and reach necessary for success, but they also offer opportunities for targeted marketing, personalized communication, and seamless customer experiences. By doing so, they position their offerings in front of an audience with high intent, resulting in improved conversion rates.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing & Strategy 52

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Contently

APRIL 27, 2023

Software marketplaces like G2 help businesses make smarter decisions based on authentic peer reviews. For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence. Who uses content creation software?

Lead Ranking 129

Lead Ranking Lead Scoring Enterprise Management Marketing Management 129

Hinge Marketing

MARCH 14, 2023

Defining High Growth Consulting Firms The Hinge Research Institute defines a consulting firm as a “High Growth” firm when it has a compound annual growth rate of 20% or greater over a three-year period. In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 96

Marketing Automation Services Work Management Lead Ranking Lead Scoring 96

PathFactory

JULY 8, 2021

PathFactory kicked off July with eight new awards from G2, the peer-to-peer user review site focused exclusively on business software. G2 issues new awards every quarter based on real feedback from over 1 million verified reviews to ensure timely and accurate customer satisfaction scores. Nora H , Digital Marketing Associate.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

Inbox Insight

APRIL 22, 2024

It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. By generating high-quality leads, businesses raise the probability of converting prospects into loyal customers, ultimately driving business growth.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. And that’s the focus of this episode of What’s Your Edge?

Business 185

Business Peer-to-peer Work Management Acquisitions 185

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. In a new collaboration between us, G2 , and Clearbit , we have augmented the martech landscape dataset with company profile data from Clearbit and software ratings data from G2. Which vendors are the largest? See you then!

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Oktopost

JULY 6, 2022

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Catch all episodes here.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Anteriad

MAY 3, 2023

Not only are they using intent data more than their peers, but the Growth Mode also say their use of intent data is expected to increase even further this year. As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever.

Peer-to-peer 60

Peer-to-peer Marketing Budget Work Management B2B Marketing 60

SmartBug Media

JUNE 9, 2023

Personalized customer communication isn’t an option. Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. So if your customers want a personalized experience and your current ESP can’t give them one, it’s time to move on.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52