Martech

OCTOBER 11, 2021

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” ” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love.

Ideal Customer Profiles 89

Ideal Customer Profiles Work Management Peer-to-peer Marketing Management 89

Savanta

JUNE 12, 2016

Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. So, assuming it is the right metric for your business, how do you calculate Net Promoter Score (NPS)? Well, first ask a reliable and representative sample of your customer base how likely they are to recommend you.

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Guest post by Chris Tweten.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. It’s important to deliver continuous feedback to promote learning and facilitate improvement.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 344

Case Studies Case Study Impressions Studies 344

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

NOVEMBER 17, 2023

This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers. This sets the stage for you, as a leader, to embrace the role of a unifier, breaking down silos and unlocking synergies through united efforts with your peers.

CMO 91

CMO Peer-to-peer Work Management Fulfillment 91

PathFactory

AUGUST 15, 2022

Great customer marketing is a useful investment in the best of times, but it’s crucial during a market downturn. As businesses attempt to preserve cash flow and make drastic adjustments to their buying and spending decisions, it’s imperative that businesses don’t lose sight of the customers they’ve already won.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Oktopost

MARCH 22, 2022

For a moment, let’s put on our customer hats and consider brands that have gone the extra mile for you. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

The Marketing Blender

FEBRUARY 27, 2024

Digital methods not only provide the agility and reach necessary for success, but they also offer opportunities for targeted marketing, personalized communication, and seamless customer experiences. The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

G2M Solutions

OCTOBER 10, 2018

Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. In fact, customers are more likely to talk about a bad experience with your brand than a good one -- and they tell almost 3X as many people when it happens.

Promotion 69

Promotion Peer-to-peer Press Custom Publishing 69

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105

Oktopost

NOVEMBER 12, 2020

According to LinkedIn, Product Pages is a hub for brands to promote their products and grow their businesses, for product users to share their experiences and be recognized for their expertise, and for buyers to make confident decisions about products in a trusted environment. LinkedIn Customer Reviews. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Engagio

NOVEMBER 14, 2023

A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.” And that’s exactly the kind of customer experience buyers hate. These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. If you’re ready to establish a referral marketing program and win new business with the help of your customers, you’ve come to the right place. What Is Referral Marketing?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

Enterprise Management 339

Enterprise Management Paid Search Agency Work Management Traffic 339

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Marketing AI 94

Marketing AI Optimization Allocation Customer Satisfaction 94

Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. Today, the platform isn’t just a place to share memes and cat videos – it’s also a powerful tool for digital marketing. One key social media aspect often overlooked is its impact on SEO. What are Social Signals? We have covered these and more below.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. The late Jack Welch used to say: If the rate of change on the outside is greater and faster than the inside, then the end is near.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. It offers a comprehensive suite of customer service tools, including ticketing, live chat, a knowledge base, customer feedback, and more. How are you talking to customers?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Social selling, by definition, is the act of creating, maintaining, and fostering a relationship with prospects and customers via social media for commerical and retention purposes. .

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Biznology

OCTOBER 14, 2020

Your employees have the power to influence your customers, prospective clients and partners, your business, and your bottom line. By promoting their insights on your industry, your employees can gain credibility from industry peers and your target audience. For example, let’s say you saw a trailer for a new movie.

Peer-to-peer 195

Peer-to-peer Advertising Agencies Social Media Thought Leadership 195

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. You don’t always need to shell out for pricey focus groups or customer research when you have a direct line to what your audience cares about.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Promotions were earned. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts. And martech was about to turn the world on its head. Hey kid,” they said.

Marketing AI 116

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 116

TrustRadius Marketing

SEPTEMBER 28, 2022

Successful customer engagement is essential for any business that wants to survive and grow. Your marketing strategy should include a roadmap to optimize your customer interactions. This applies to both existing customers and potential customers. Effective Customer Engagement Strategies. Get to Know Your Customers.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52