The rise of Peer-to-peer ABM
Strategic-IC
FEBRUARY 18, 2022
It was very much a Sales-led culture where Sales were the main interlocutor with the client - the guardian of the relationship, the educator - the oracle of all wisdom on the product they were selling. Taking the customer (current or future) through a learning process of the market, the solution, the why, how, where, etc.
Let's personalize your content