Optinmonster

JULY 20, 2021

Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Press reviews. Peer reviews. Why Customer Testimonials Work Like Magic. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Study 105

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. What is a customer lifetime value model and how is it calculated?

Lead Ranking 125

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 125

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

MARCH 21, 2022

We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. Constituent and customer experience. Delivering personalized, targeted, and customer-focused experiences helps increase trust and satisfaction. Learn more.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. Incorporate Customer Success Stories and Results. Today’s buyers are more often seeking peer advice when making purchasing decisions.

Public Relations 129

Public Relations Tactics Creativity Peer-to-peer 129

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Image credit: Possessed Photography on Unsplash. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. As we close the book on 2023, it’s an ideal time to reflect on what we learned, experienced and observed last year. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Hinge Marketing

MARCH 14, 2023

In the figure below, we see that High Growth consulting firms grew four times faster than their Average Growth peers. Key Advantage 1: Technology This year’s data revealed that High Growth firms adopt and use business development and marketing software at a greater rate than their slower growing peers.

Consulting 66

Consulting Peer-to-peer Marketing Budget Digital Transformation 66

Marketing Interactions

OCTOBER 5, 2022

But the biggest opportunity in an uncertain market is to focus on convincing customers to stay and customer expansion opportunities. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. The psychology is different.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Biznology

JULY 7, 2020

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. During the pandemic, your customers and prospects could be anywhere, physically. Get to know the person behind your business customer. What’s to be done? But now—we need workarounds.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Martech

JULY 12, 2021

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. That means the training you get will be accurate, authoritative, and hot-off-the-press.

Peer-to-peer 101

Peer-to-peer Bundling PPC Landing Pages 101

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Sander D., ” — Sander D., We highly recommend them!”

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Press 50

Press Peer-to-peer Amazon BtoB 50

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. Confidence from prospects and customers. “Experience tells you what to do.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Trade Press Services

NOVEMBER 26, 2023

From JetBlue’s campaign designed to educate children ages 7-10 about a variety of aviation topics to LUSH cosmetics’ behind-the-scenes “How It’s Made” video series that showcases the brand’s natural ingredients and handmade processes, empathetic marketing begins and ends with the customer. What Is Empathetic Marketing?

Campaigns 52

Campaigns Peer-to-peer B2B Thought Leadership Paid Search Agency 52

EveryoneSocial

JANUARY 7, 2020

Plus, organizations can use this strategy and influencers to reach more of their customers, increase potential buyers, and even help recruit top talent. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Content Standard

JULY 14, 2021

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. No two content marketing partners are alike.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Webbiquity

SEPTEMBER 12, 2019

The Gutenberg printing press, a technology marvel, gave a fillip to education in the mid 1400s. Peer tutoring at the the digital knowledge center at the University of Mary Washington helps students with their digital projects and assignments. What is the raison d’etre of a tech bar on a college campus? Yes, it is that simple.

Marketing Management 164

Marketing Management Peer-to-peer Training Education 164

Contently

MARCH 16, 2018

While we’re off learning the craft or talking to customers, we still have leads, traffic, and sales numbers to hit. We have bosses or clients or peers who expect things of us. We have bosses or clients or peers who expect things of us. The drive to serve: I want to make stuff that others genuinely love, plain and simple.

Peer-to-peer 142

Peer-to-peer Fulfillment Press Intent 142

G2M Solutions

OCTOBER 10, 2018

Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. In fact, customers are more likely to talk about a bad experience with your brand than a good one -- and they tell almost 3X as many people when it happens.

Promotion 69

Promotion Peer-to-peer Press Custom Publishing 69

Hubspot

JULY 12, 2021

Many sales professionals have come to appreciate the ability to connect with customers and partners remotely — whether that be online or over the phone. But the perks of selling from home come with a host of challenges as well — one of the most pressing being keeping up with self-care. Create a community that’s "digitally on-call.".

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86

EveryoneSocial

JUNE 4, 2019

92% of consumers trust online content from friends and family above all other forms of brand messages, 50% of consumers find UGC more memorable than brand-produced content ( Source ) Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. An Intro to Brand Advocates. Bazaar Voice ).

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. “We

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

EveryoneSocial

NOVEMBER 20, 2018

Easiest Way to Reach Customers and Buyers. By reading those stats above, it’s should be pretty obvious that its where current customers and potential new buyers are. By reading those stats above, it’s should be pretty obvious that its where current customers and potential new buyers are. The Sheer Numbers of Social Media Users.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Madison Logic

DECEMBER 14, 2022

The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence. “At We are beyond proud of our Leader recognition and high customer rating on G2. Marketing Account Intelligence. Buyer Intent Data Providers.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence. “At We are beyond proud of our Leader recognition and high customer rating on G2. Marketing Account Intelligence. Buyer Intent Data Providers.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Contently

APRIL 3, 2019

Over 200 people attended the event to hear about content mastery from peers and colleagues. Data-Driven Marketing: A Contently Customer Story. Join them for a live Q&A session where they tackle the most pressing questions facing content marketers. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Measuring and improving analytics and getting regular feedback from customers are two other ways to build your company.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

SmartBug Media

MAY 18, 2021

Why are you writing the press release? Let’s dive into tried-and-true branding tips that can help your mid-sized business nail it. Build the Foundation, Then Document. Branding requires quite a bit of foundational work beyond font and accent colors. Style guides (design and copy). Mission statements. Tagline and logo placement/use rules.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Hubspot

JUNE 6, 2022

LinkedIn has become a staple of prospect research — it has a case for being the most centralized, effective platform for gathering valuable information on potential customers. Experience at their former jobs : Customize your messaging based on their career history. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. Continue reading for answers to your most pressing questions about B2B influencer marketing. One such tactic? B2B influencer marketing.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Outreach

APRIL 22, 2021

Customer engagement and conversions go hand-in-hand, but building a loyal customer base doesn't happen overnight. With a strategic customer engagement plan, brands can leverage each interaction with a lead as an opportunity to meet their needs and expectations and, ultimately, increase customer conversion rates.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52