Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

SmartBrief - Marketing

MARCH 7, 2024

Capturing and attributing dark social traffic presents a great opportunity for marketers to demonstrate their value. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity. Avoid generalized, overly broad messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. While the primary focus should be on past, present and future customers, there are other constituents that should be considered.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

NOVEMBER 1, 2021

Your customers do much of their own research online before reaching out to your company. Understanding your potential customer’s motivation for seeking out and reading case studies makes you better able to craft them in ways that make an impact. Potential customers at these stages likely know who your company is and what you do.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. We can’t give it all away, but here are some highlights below. Known as having the “biggest crystal ball in B2B sales,”.

Peer-to-peer 117

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 117

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 106

Enterprise Management Marketing Management RFI RFP 106

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. infrastructure legislation. Amid the turbulence, one thing has become clear: Change happens quickly and those AEC firms that are slow to adapt will be left behind. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Salesforce Marketing Cloud

FEBRUARY 12, 2024

Communication Clear and confident communication is key, whether it’s to convince your boss to approve a project, gain consensus with coworkers, teach customers about new features, or build relationships. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Marketing Insider Group

SEPTEMBER 25, 2020

There’s no better time to get started than the present. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Adobe Experience Cloud Blog

MARCH 10, 2017

Author: Kyra Johanson I recently had the opportunity to watch Jamie Gutfreund, Global CMO at Wunderman, present. When you’re presenting, set up your tables so that people sit in smaller groups. As each person shares, they reveal critical insights that you can use to guide your presentation (e.g. Why is it helpful?

Peer-to-peer 133

Peer-to-peer Thought Leadership Marketo Urgency Marketing 133

InsightSquared

MAY 29, 2019

Standing in the Red Sox Dugout, peering across the field with a hundred fellow professionals in revenue operations, I felt like I found my tribe. How to empower growth with a roadmap for aligning marketing, sales, service, finance/operations, customer success, and IT. And we’ve pushed each other to grow as professionals.

Peer-to-peer 228

Peer-to-peer Conference Marketing Management Communities 228

Martech

NOVEMBER 18, 2021

These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future. But companies that are more agile and adaptive are outperforming their peers by a huge margin.”. One obvious catalyst for this was the COVID-19 pandemic.

Peer-to-peer 132

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 132

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Quick Takeaways: Study effective leaders of the past and present. Quick Takeaways: Study effective leaders of the past and present. Put this strategy to work today. Work alongside and empower your teams.

Lead Ranking 222

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 222

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Customers are smarter – they want to buy, not be sold to. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute. And something most of us could improve at. Visually optimize the content you deliver? Effectively use humor?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. The content should be custom-crafted to the audience you’re targeting, depending on which phase of the buyer’s journey they’re in. ABOUT LISA MURTON BEETS.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer conversations.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

ANNUITAS

DECEMBER 14, 2022

He had a vision of a go-to-market strategy that would transform marketing forever; one where sales and marketing were converged, every piece of marketing was mapped and tailored to a detailed customer journey, and the entire strategy was built to engage, nurture, and convert. This was a presentation that their CEO, Sandra K.,

Marketing Analytics Tools 130

Marketing Analytics Tools Planning Peer-to-peer Ideal Customer Profiles 130

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. The sales team should be able to see how a potential customer has engaged with content in the past. But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Salesforce Marketing Cloud

MARCH 21, 2022

Constituent and customer experience. Delivering personalized, targeted, and customer-focused experiences helps increase trust and satisfaction. The growth of digital platforms has provided individuals with the ability to essentially have the world at their We now have the world at our fingertips — thanks to digital platforms.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Marketing Insider Group

DECEMBER 1, 2023

They must experience how reps actually perform, in the arena, in conversations with customers and prospects. We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors. Training prepares sales reps to execute. The top level objective of sales coaching is clear.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

The Marketing Blender

FEBRUARY 27, 2024

Yet, their steep costs and modest ROI present clear downsides. Digital methods not only provide the agility and reach necessary for success, but they also offer opportunities for targeted marketing, personalized communication, and seamless customer experiences. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Valasys

FEBRUARY 19, 2024

This is when you need the Fintechintelligence blog , which basically presents a lot of information to those eager to be ahead in the fintech world. Artificial Intelligence (AI) and Machine Learning (ML): These technologies revolutionize how financial institutions understand customers, detect fraud, and automate operations.

Marketing AI 45

Marketing AI Peer-to-peer Marketing Management Best Practices 45

Bluetext

APRIL 8, 2024

Maximizing Brand Awareness Opportunities Attending cybersecurity events presents an excellent opportunity for companies to enhance their brand awareness and establish thought leadership within the industry. Companies can customize their presence with branded materials, demos, and interactive experiences to engage attendees.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. I’ll share some of those below. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

SEPTEMBER 28, 2021

Watch the full presentation from MarTech here (free registration required). This includes understanding the buyer and their business, demonstrating great communication skills, offering valuable customer insights, and focusing on what happens post-sale. Value data privacy to build customer trust. We needed to ask for datasheets.

Peer-to-peer 123

Peer-to-peer B2B Conference Privacy 123

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Help them, and others, see the fun and human side of their peers. This is, of course, tricky. For different topics?

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Center Parcs. Jess Kao, F5.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. This Engagement Channel presents a significant opportunity in the current environment. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232