The 3 Golden Rules of Peer-to-Peer Social Sharing


by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know


No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?

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New Report: Improve The B2B Buying Process With Social Proof Marketing


With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

How to Accelerate Growth with B2B Client Endorsements.


In the B2B world, customer testimonials are growing in power and influence. Just look at the rapid growth of B2B peer-to-peer review sites like G2 Crowd, Capterra and TrustRadius. That said, customer review sites alone will not drive growth.

How does Customer Experience influence brand loyalty?


There’s no question that customer experience is important. 73% of all customers point to experience as an important factor in purchasing decisions. Customers expect companies to create journeys that make them feel valued, but this relationship is not one-sided.

How Much More Money Could You Earn With a Referral Program?


Chances are your satisfied customers are talking about your brand right now. Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals.

It Takes a Village: Why Self-Service Learning is So Effective

Modern Marketing

Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. times greater customer satisfaction rates. Customer Experience

New Heights for the Outreach Customer Community. Introducing: The Peak


We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. We also wanted to start a shared identity around our Heroes, which we did, and it’s really taken off. Peer Advice.

6 Ways to Include Customers in Your Content


Customers are the heart of your businesses. After all, they provide the revenue to keep your establishment running strong—the fuel to your engine, the peanut butter to your jelly, the milk to your mustache—too much? 1) Customer Case Studies.

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Many people take a classic approach to social media and treat it like just another media channel and expect to see instant results like they do with other online media like banners, text links and search. This is why they find it hard to see results that make for a strong ROI. Send this page to Print Friendly.

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Customer Advocacy: How to Create Campaigns That Create Community


Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do?

What is a Reputation Management System & Do You Need One?

Modern Marketing

Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.

Customer Advocacy: How to Create Campaigns That Create Community


Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . So what’s a marketer to do?

Introducing the New Biznology


We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital.

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

KoMarketing Associates

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes.

Key insights: AI Summit highlights, microbrowser advertising, and customer engagement sweet spots


Now is the time for marketers to dive into their data and reconsider the technology they use to understand the customers’ pulse. The answers lie in the data and how it is digested and applied will continue to play a vital role. Crucial factors to becoming the main chef.

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The Role of MarTech in Customer Service — The New Marketing


This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. Customers love this.

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Canadian Marketing Association

Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. But why is it so important to create a customer advisory board? There is no one size fits all model because they must be designed to meet your business needs.

How to Turn Customers Into Brand Promoters on Facebook [Infographic]


To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

This is impacting how customers buy, how we hire and manage talent. And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. For example, Postmates are local couriers that can deliver goods to people in local areas.

Matt’s App of the Week: Voray

Heinz Marketing

Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.

6 Social Media Trends for 2020


Social media never seems to sit still. Just when you think you’ve got a handle on what methods you need to be doing for your business, bang , there’s a new platform, a new feature, or a new algorithm that’s forcing you to change course.

Build community & engagement into your virtual event: 7 ideas being tested right now

Heinz Marketing

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions


Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

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Social Buyerology: Listening to the Social Buyer

Tony Zambito

  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Only then will insights be listened to and responded to. Image via Wikipedia.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. And for many B2B companies, they are struggling to do so without live interactions, especially events.

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Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.

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Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer Social

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. Step 2: Add the code to your site.

Best Practices for a Strong Employee Communications Program

Eric Mower + Associates

Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Share employee stories, customer successes and performance results not just within the division where they happened but throughout the organization.

Five audiences and nine opportunities: What B2B CMOs worked through this past week

Heinz Marketing

More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Executive team peers and board members. Prospective Customers. Your customers and prospects want normalcy!

The Art of Passive Selling


It wasn’t long ago that sales professionals would do anything to drive as many people as possible toward a purchase and create a very unpleasant sales process while doing so. Customers aren’t going to use your product or services if they don’t trust you and the brand you represent.

The Reality of the Search Engine in 2020 – The Impact on Your Website’s Ability to Rank

Directive Agency

Modern buyers prefer to educate themselves about potential suppliers before engaging directly with a salesperson. is superior to speaking with sales professionals. . Additionally, the average consumer is now exposed to thousands of brand messages daily.

How to Run a Successful Time-Based Crowdfunding Campaign


We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

Hindsight 20/20 Series: 4. Your social business platform as a shopping mall


Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it?

How to Build a Social Media Marketing Strategy in a Globalized World


As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Subscribe wherever you listen to podcasts and stay tuned for our next episode. Listen to the podcast: Or watch the live broadcast: Banks and social media is a big topic. Today, many banks are pouring resources into transforming the customer experience and building a social media marketing strategy to encourage engagement.