The 3 Golden Rules of Peer-to-Peer Social Sharing

Modern B2B Marketing

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. So how do you get your audience to engage and share?

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Influitive

No one likes to think they’re being influenced by others when they buy something or make a career choice. The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). We’re all individuals with independent thoughts, right?

New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

How Much More Money Could You Earn With a Referral Program?

Ontraport

Chances are your satisfied customers are talking about your brand right now. Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals.

How Much More Money Could You Earn With a Referral Program?

Ontraport

Chances are your satisfied customers are talking about your brand right now. Do you have something in place to turn their chatter into business referrals? There are lots of ways that you can get referrals, including partner, peer-to-peer, and influencer referrals.

It Takes a Village: Why Self-Service Learning is So Effective

Modern Marketing

Have you ever wondered if there was a better place to grab a burger or a quicker way to get somewhere you frequent? Ten years ago, information like that wasn’t nearly as easy to come by as it is today. times greater customer satisfaction rates. Customer Experience

New Heights for the Outreach Customer Community. Introducing: The Peak

Outreach

We’re excited to announce some big news surrounding our customer community! We launched our customer community back in May of this year. We also wanted to start a shared identity around our Heroes, which we did, and it’s really taken off. Peer Advice.

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Many people take a classic approach to social media and treat it like just another media channel and expect to see instant results like they do with other online media like banners, text links and search. This is why they find it hard to see results that make for a strong ROI. Send this page to Print Friendly.

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How to Turn Customers Into Brand Promoters on Facebook [Infographic]

Hubspot

To read more content like this, subscribe to Ecommerce. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Encourage customers to perform social sharing of purchases.

Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. So what’s a marketer to do?

Customer Advocacy: How to Create Campaigns That Create Community

SnapApp

Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . So what’s a marketer to do?

What is a Reputation Management System & Do You Need One?

Modern Marketing

Most Marketers today are looking at new ways to improve brand advocacy through online crowd sourcing platforms. Prospects are expected to buy on platforms with a larger volume of reliable reviews. Participants work hard to achieve these awards, titles, likes etc.

The Role of MarTech in Customer Service — The New Marketing

chiefmartech

This guest post is based on Jay’s new book, Hug Your Haters — illuminating customer service as the new marketing and the role that a new generation of marketing technology plays in its success. Customer service is the new marketing. Customers love this.

Introducing the New Biznology

Biznology

We are very pleased, honored, and excited to announce the launch of the new Biznology. Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital.

Listen. Ask. Share. It’s Time For Agile Marketing

Marketing Insider Group

According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. I love to create. In college, I switched my major from Marketing to Chemical Engineering so that I could solve problems.

What is a Customer Advisory Board? And No, It’s Not a Marketing Program.

Canadian Marketing Association

Customer Advisory Boards (CABs) are one of the many means of engaging with your customers. But why is it so important to create a customer advisory board? There is no one size fits all model because they must be designed to meet your business needs.

B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign [Infographic]

Modern B2B Marketing

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.

How Data-Driven Are Today’s Modern CMOs?

Modern Marketing

CMOs must challenge their teams to interpret and then take actionable steps toward using data to drive marketing strategies. The results of this survey led to some surprising findings about the data-driven efforts of today’s CMOs and their teams.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Regain potential customers.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed in their efforts because what worked for you last year may not work (as well) this year. Regain potential customers.

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Matt’s App of the Week: Voray

Heinz Marketing

Most have to do with sales, marketing and productivity. Field events can be a critical component of your B2B marketing channel mix, especially if you’re trying to gain attention and engagement with high-demand senior decision makers. One of the best event formats we’ve seen work for the past 1-2 years is a highly-curated set of peers at a classy dinner. A lightly moderated topical discussion over dinner, drinks and peer-to-peer networking.

Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang

Marketing Insider Group

This is impacting how customers buy, how we hire and manage talent. And it is forcing all businesses to re-think how we manage resources and take advantage of new business and social networks. For example, Postmates are local couriers that can deliver goods to people in local areas.

Message Personas: 40 Questions for your Buyer Personas

Reachforce

Your Message Persona, that’s the touchy feely pieces you need to really connect with your buyer and ensure your message doesn’t fall on deaf ears. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? What attracted you to your current job?

B2B Marketers still struggle with lead nurturing

Biznology

I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates. I was struck by the mere 35% of responders who say nurturing is essential to their business.

7 Top Crowdfunding Sites for Nonprofits and Higher-Ed Institutions

Hubspot

Now that you’re excited to get on the crowdfunding bandwagon , you need the tools that best fit your organization or school to execute a successful online campaign. Before evaluating these or any other platforms, remember these three things to look for: Who uses the platform?

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Best Practices for a Strong Employee Communications Program

Eric Mower + Associates

Conduct frequent pulse surveys, track performance of e-communications, distribute an online survey following employee meetings, and provide opportunities for employee-to-supervisor feedback. However you do it, be sure to ask for and then act on employee input, feedback and data to constantly improve employee communications. Share employee stories, customer successes and performance results not just within the division where they happened but throughout the organization.

Social Buyerology: Listening to the Social Buyer

Tony Zambito

  The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.    Only then will insights be listened to and responded to. Image via Wikipedia.

Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun. Don’t forget to keep things simple and focused on the business.

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Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. Step 2: Add the code to your site.

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.

How to Run a Successful Time-Based Crowdfunding Campaign

Hubspot

We also took it a step further and focused on the four phases of time-based peer-to-peer campaigns (vs. Rolling, or year-round, campaigns are great types of campaigns in which to utilize inbound marketing tactics. This phase is all about bringing people to your campaign.

5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

And so we are winding down the Future of Marketing series (for now) with this post on the 5 mindset shifts marketing leaders need to make. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

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Hindsight 20/20 Series: 4. Your social business platform as a shopping mall

Biznology

Otherwise, instead of solving a problem, you are simply adding to it by fragmenting the communications framework even further. What is the real unique benefit your social platform brings to your organization that you didn’t have before it?

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. However, blogging is labor-intensive and creating a constant flow of new content has proven to be a hurdle for manufacturers and industrial companies.

Macro Trends Transforming the Buyer Experience

Tony Zambito

  Lauren notes that the B2B environment is faced with increasing challenges in marketing to as well as selling to the buyer.    Closely related to this trend is another, that buyers will not answer the phone.  Image via Wikipedia.

5 Essential Functions for Every B2B Website

Biznology

To establish your company as a knowledgeable authority in your field is “job one” for a B2B website. You want to be seen as not only up to date, but trustworthy and helpful. Help your customers buy. Do you have any website essentials to add to my list?

Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Read on to learn which awards the company won.