Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. E ven with B2B purchases, we now have one-click access to peer reviews and insights. That’s where community-driven content comes in.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Fragmented data on the customer journey. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

Ideal Customer Profiles 103

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 103

Salesforce Marketing Cloud

MARCH 21, 2022

Constituent and customer experience. Paper-based processes are slow, allow for significant duplication and room for errors, and may involve more steps than necessary. Delivering personalized, targeted, and customer-focused experiences helps increase trust and satisfaction. Discover how we make trust the bedrock of our company.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

The Point

APRIL 20, 2018

Blogs tied with white papers as one of the most frequently referenced forms of content during early research. The white paper is not dead. . 64% of respondents said they give more credence to “peer-driven” or user-driven content such as surveys. Here are my key takeaways: Infographics may be undervalued. .

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222

Adobe Experience Cloud Blog

JULY 17, 2018

Customers are the heart of your businesses. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Act-On

SEPTEMBER 24, 2023

When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. When creating content, you want to align your content with specific stages in the customer journey and strategically choose keywords based on that. We’ll give you an example.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Content Standard

NOVEMBER 2, 2020

The 10th anniversary of the world’s largest content marketing event should have been a week to celebrate the still-young craft, share content strategy best practices, and discuss marketing trends with peers, reinforcing relationships with in-person meetings, shared meals, hugs, and handshakes. “We pay for it; we subscribe to it.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Webbiquity

AUGUST 22, 2023

In marketing, this can result in biased targeting or recommendations, alienating certain customer groups (Bud Light, anyone?) Marketing still requires human insights, creativity, and strategic thinking to connect with customers effectively. Or most likely, a mixture of both—as well as some unintended and unpredicted outcomes.

Marketing AI 246

Marketing AI Paid Search Agency Advertising Agencies Lead Ranking 246

Marketing Insider Group

MARCH 31, 2020

With investments in voice search, customer experience, employee activation, personalization, and account-based marketing, businesses will be poised to take full advantage of cutting-edge marketing technology. Make It All About the Customer: World-Class CX. Which makes for a smooth segue into the next trend: customer experience.

Trends 355

Trends Work Management Peer-to-peer Marketing Management 355

The Point

APRIL 23, 2020

Regardless of the economic climate, business audiences love to benchmark themselves and their organizations against their peers. That makes an ideal time to record conversations with customers, partners, analysts or thought leaders and create a podcast series. Here are 10 ideas to consider. Map your content. Audit nurture streams.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

KoMarketing Associates

MARCH 30, 2017

Seventy-seven percent said the same about white papers, and 76 percent claimed that they have engaged with webinars for further insight. In addition, 49 percent claimed that they turn to their peers/colleagues during the buying process. Accessibility is a primary concern for B2B buyers, according to the research.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Marketing Interactions

APRIL 21, 2017

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. If there was no customer advocacy, he’d walk away.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Tomorrow People

OCTOBER 3, 2022

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Trade shows, product demos, client meetings, and online ads are all core pillars of B2B marketing. What is the metaverse?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Why it’s time for B2B organisations to pay attention. Over the past year, there’s been a lot of buzz surrounding the metaverse. Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. marketers are planning to invest in metaverse-related activities this year. What is the metaverse? Second Life.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 67% of B2B buyers agreed that they relied more on peer recommendations when making a final purchase decision (24% “strongly agreed” compared to only 12% in 2016).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Content4Demand

APRIL 9, 2020

These savvy buyers want content from trustworthy sources, and they are relying more on peer-to-peer influence. These savvy buyers want content from trustworthy sources, and they are relying more on peer-to-peer influence. This is no time for B2B marketers to become complacent about content.

Peer-to-peer 118

Peer-to-peer B2B Marketing B2B Planning 118

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

LeanData

APRIL 20, 2022

What one business thinks is a great lead response time to a demo request may be exponentially longer than their peers. Remote work is no longer just an idea, streamlining processes has become even more important, and the speed at which we work has become paramount. . Revenue leaders are acutely aware of the importance of speed to lead.

Lead Management 97

Lead Management Work Management Marketing Management Efficiency 97

Rev

SEPTEMBER 20, 2023

Trust is shifting from brands to peers. There’s a loss of trust in companies and marketing in general,” Manuel says, “and buyers are much more shifting to trusting their peers.” The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully.

Demand 60

Demand Peer-to-peer Work Management Marketing Management 60

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

SmartBug Media

NOVEMBER 16, 2022

Digitalization has taken the B2B journey online and empowered buyers to self-educate and collaborate with their peers before ever speaking to a sales or marketing person. The B2B marketing landscape has changed dramatically over the past few years. An Inbound Marketing Refresher. Repurposing existing content into a different format (e.g.,

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 102

Email Marketing Gartner Peer-to-peer Privacy Policies 102

Launch Marketing

MAY 24, 2023

This leads to one of the primary challenges, customer acquisition. For example, most prospects find peer reviews and customer relationships to be the most important parts of a purchase decision. For example, most prospects find peer reviews and customer relationships to be the most important parts of a purchase decision.

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. He’s also spoken at The MarTech Conference. A: It’s different, even though some of the same disciplines apply.

Marketing AI 100

Marketing AI eCommerce Peer-to-peer CMO 100

ClearVoice

NOVEMBER 21, 2022

Collaborate with sales and customer success teams. Your sales and customer success teams know what your current customers want (and what they don’t). Addressing feedback from your customer base through your content is a winning approach. However, this doesn’t mean your content has to suffer.

Peer-to-peer 98

Peer-to-peer Planning Content Marketing Marketing Budget Creation 98

Buffer

JUNE 23, 2022

The blueprint is intended to shorten the learning curve for understanding how to work with someone else on your team, be it a peer, direct report, or manager. Included are also several optional prompts; everyone is welcome to make these as unique and custom as they'd like. I definite have.

Work Management 75

Work Management Peer-to-peer Thought Leadership Template 75

KoMarketing Associates

OCTOBER 27, 2015

Offering a wide range of content such as white papers, webinars, e-books, case studies, infographics, and product videos (to name a few) will give your brand a better chance of keeping buyers on your site (as opposed to going to a competitor’s site for more information). B2B Buyers Do More Research Than Ever Before.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

ANNUITAS

OCTOBER 27, 2023

Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. to help the customer along their journey. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

KoMarketing Associates

MAY 1, 2013

CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. However, software marketers use Google+ (33% vs. 39%) and Pinterest (21% vs. 26%) less than their B2B peers.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120