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B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

As noted in Forbes, “Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time: ‘Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. One Key Similarity.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

After all, customer perception can either make or break a business. If you want to establish trust with your customer, you must show your true self and keep it real. If you want to establish trust with your customer, you must show your true self and keep it real.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Featuring an all-star lineup of speakers and keynotes, and a huge partner showcase in San Francisco’s iconic Moscone Centre, Summit educated and inspired marketers on topics from storytelling with content to managing employee engagement. I was just making content that met what people needed.”

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. If you listen to your customers, your management, your own internal voice.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Make sure you connect each piece of content to one of your values—this will ensure that your post directly connects with your business objectives and is therefore valuable to your leads and customers. So many people see B2B and B2C as two very different animals.