Here’s How CMOs Can Position SaaS for Maximum Profitability and Customer Retention

Modern Marketing

CMOs Need to Balance the Need to Generate Capital Quickly with the Need to Entice New Customers with Lower Upfront Costs. Offering a substantial upfront savings to customers in return for a long-term commitment is common.

Customer Obsession Is Now Essential – Part 2

Bulldog Solutions

Forrester defines the age of the customer as a “20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.” Customer obsession requires a reliance on marketing.

P2P 78

Social Media’s Common Denominator

Wondering Out Loud

Whether the market is B2B or B2C they are both, in the end, P2P. The company uses Twitter to promote their specials and communicate directly with customers and employees. But for now you can take this away: whatever your business and whoever your audience is, regardless of whether you’re B2B or B2C, the communication you’re engaging in is P2P. Tags: Social Media B2B C2C P2P

Achieving customer experience excellence at seven critical life cycle points

ERDM

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Previously, a customer had to engage with the chat agent and ask for help.

P2P 59

Who Survives and Thrives in the Age of the Customer? – Part 1

Bulldog Solutions

Unless you've spent the last few years with your head buried in your demand waterfall, you've noticed that customers aren’t buying the way they used to. As a result, customers are more informed and knowledgeable than ever before. We are truly in the age of the customer.

Aging 78

CMO Spotlight: Jonathan Becher, SAP—TEAMS Work for PEOPLE and deliver EXPERIENCES

LEADership

’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

P2P 86

Interview with Mark Schaefer

Onalytica B2B

Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people.

P2P 202

Is It Really B2B, Or Something Different All Together?

ViewPoint

You're a P2P marketer. Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere.

How B2B marketers can turn Facebook into a lead generating machine

Biznology

Have a content strategy that answers questions for potential customers and then repackage that content for Facebook. Your content must solve problems for your potential customers—if it doesn’t, then you’ll have nothing to interest your audience with. (Photo credit: Wikipedia).

3 Tips to Promote Your Giving Tuesday Campaign

Hubspot

Peer-to-peer (P2P) fundraising is the hot term in nonprofit fundraising right now—and rightfully so. P2P is all about empowering individual supporters to raise money from their network of friends, family and colleagues on behalf of your nonprofit.

Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

Michael Brenner: It really comes down to any company that’s trying to reach new customers. love talking to them about how content marketing, as opposed to advertising, is a way to gain more customers as opposed to spending your way to get there. It doesn’t have to be expensive, and in many ways I think marketing for small business is at an advantage because they can tap into the customer service rep because he sits right next to you.

P2P 186

9 Promising FinTech Startups You Should be Watching

Marketing Envy

TrueLayer has pioneered a developer platform to help FinTech and other adjacent companies to enhance their Know Your Customer (KYC) compliance processes, open banking, and PSD2 requirements. Clients include cloud service providers, FinTech organizations and P2P banks, for now.

There’s a new B2B mandate

Canadian Marketing Association

B2B customers are regular people too. To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. Everything is evolving to P2P, largely fed by social media. The verdict is in.

P2P 48

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. By Gerardo Dada.

Build 285

5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. I once went to a marketing conference. I don''t remember the name of it.

This is How Blockchain Could Change Digital Marketing Forever

Hubspot

This P2P network that Skycoin miners power, known as Skywire, will be the foundation for messenger protocols, apps, and other common functions of the current internet, with one big exception: All user data will be encrypted and protected. Without a plethora of information about each individual browsing you or your clients’ websites, you’d have to rely on gathering data directly from prospects and customers to fill in the gaps.

P2P 60

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. Being annoying and giving your customers the information they want are two very different things. Highlight Customers and Community.

The Evolution of B2B Marketing—Brain to Brain

LEADership

We have been talking about B2P (Business to Person), P2P (Person to Person) and H2H (Human to Human) as the changing face of marketing. Here’s a quick refresher on 6 Ways to Humanize Your Brand and Enhance Customer Experience. Innovate customer communication methodology.

P2P 98

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Talk to your field sales staff and front-line customer service teams. What keywords and phrases regularly come up in conversations with prospects and customers? “Average B2B Buyer’s Attention Span Is 8 Seconds” – REALLY? 9 Search Marketing Tips for Effective B2B Lead Generation.

Build some social media marketing backbone you big wuss

Biznology

In a social world, trapped customers scream loudly enough for everyone to hear. Your most devoted clients and customers will imprint on you. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*).

Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Taulia did something similar with their P2P Super Heroes series. Check out this post on customizing a single video for multiple audiences. Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? The odds are stacked against you.

Moneyball for Marketers

Modern B2B Marketing

And by working with your CRM tool, sales, and customer success team, you can then attribute the lifetime value of the customer back to the lead.

P2P 129

Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

More brands today are looking to offer both physical and digital experiences to their customers, and Snapchat’s aggressive strategy shift is an example to all marketers interested in testing out new waters.

P2P 52

3 Surprising Ways to Succeed in Social Media

Marketing Action

Here’s an example of a post from a Likeable customer, who with just a couple dollars reached 1,147 people using our Turbopost, turning every single post into an ad. Better yet, how can you get your customers to tell your story for you? It’s all P2P, person to person.

The Ultimate Guide to Nonprofit Fundraising

Hubspot

Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. Donor loyalty is just as important as customer loyalty. Nonprofit fundraising is exciting.

P2P 60

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

Lately I have to navigate many traditional outlets tilting away from earned media and leaning toward the P2P model (pay to play). If you listen to your customers, your management, your own internal voice.

Buzz 55

B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE•DO

By gaining more customers. Customers are the largest source of variation in the value stream. Variation presents the challenge of holding the customer’s attention. Our B2B marketing company has experienced great success in taking a more customer-centered approach and adopting strategies that are generally seen as outside of our environment. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections.

B2C 40

Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

While this becomes difficult as businesses grow and expand to more broad customer bases, Salman Khan, director of the Khan Academy, echoed this point during his keynote saying “The biggest challenge is how to scale while retaining a personalized, authentic product.” Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2.

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Finally, we talk about his book, Rehumanize Your Business , and the importance of customer experience as a whole. Sometimes it’ll just be a talking head, just reiterating, “Thank you so much for being a customer.

Video 40

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Ethan’s on a mission to rehumanize communication through video, and really, BombBomb, which is the company where he’s the Vice President of Marketing, is striving to help customers and businesses connect with each other on a much more human level. Finally, we talk about his book, Rehumanize Your Business , and the importance of customer experience as a whole. Sometimes it’ll just be a talking head, just reiterating, “Thank you so much for being a customer.

Video 40

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support. I’m not an employee of Moz, they are a customer at this point. P2P Interview with Ashton Meisner.

P2P 40

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

How is this job that we’re doing of making websites more visible and helping people connect with customers and visitors, how is that going to change? So I started searching for different SEO opportunities and I stumbled upon Moz, which was SEO Moz back in those days, and they were hiring for some SEO customer support. I’m not an employee of Moz, they are a customer at this point. P2P Interview with Ashton Meisner.

P2P 40

ITunes Allows Radiologists To Save, Sort And Search Personal Learning Files

Buzz Marketing for Technology

However, using this approach does not solve the issue of how to file multi-subject articles, said Dr. Qian The study authors found that iTunes can address this issue due to its powerful search and sort functions, its ability to remember a users favorite articles and its capability to support customized shortcuts for different topics and/or categories. > read more Faster Music, Movie Downloads Possible With New P2P System (Apr. Loud bar music makes customers drink more: study.

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

And that’s something that I advise to business owners if they really want to create the kind of content that will bring customers and sales to their business and not just arbitrary traffic numbers. We have a pretty huge Facebook community of Ahrefs customers on Facebook. We only let our customers. You have become a customer so you join our Facebook community.” ” And we only accept people who are paying customers to our Facebook community.

SEO 40

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Joel Klettke : To get to know our customers. We care about our customers. You’ve got to be real sure that ideal customers are-. Blake Emal : Welcome to the Yours in Marketing podcast.

P2P 40

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Joel Klettke : To get to know our customers. We care about our customers. You’ve got to be real sure that ideal customers are-. Blake Emal : Welcome to the Yours in Marketing podcast.

P2P 40

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

Is there a need for customized snowboards in your area? I deliver white-glove treatment, and I think that it really comes down to customer service, and I think that comes down to client management, which again, I did that for 15 years. Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP Talent Group Adam Posner.